Wix Results Presentation Deck
Registered Users and Premium Subscriptions
Our outstanding product experience is a key differentiator of ours and drives
ongoing collections from new user cohorts over a multi-year period. As of the end
of Q2 2017, we expect our existing user cohorts to produce over $2.4
billion in value over the next six years without any further investment in
marketing.
We added 5.5 million new registered users in Q2 2017, compared to 5.1 million
in Q2 last year and 5.9 million in Q1 2017. The decline in user additions between
Q1 and Q2 2017 is consistent with the seasonality of our business. This
quarter's additions were the second highest in our history and marks the
sixth consecutive quarter we have grown our user base by five million or
more users. Our ability to continue attracting users is attributed to the large and
global market we are addressing, execution of our direct marketing strategy and
the rapidly growing awareness of our brand.
Our cohorts continue to demonstrate negative churn as the number of
new subscriptions purchased by existing users in a period already on our
platform exceeded the number of subscriptions cancelled by the same
existing user cohorts. In fact, our business grows each period before we spend
marketing dollars to acquire a new cohort of users.
In Q2, we added 192,000 net premium subscriptions, compared to 183,000 in
Q2 last year and 208,000 in Q1 2017. We ended the quarter with a total of 2.9
million premium subscriptions, up 24% year over year. The sequential decline in
premium subscriptions in Q2 this year is consistent with the seasonality in our
business. Conversion of registered users to premium subscriptions
remains consistently high for both new and existing user cohorts due to
enhancements made to all of our products, including the core editor, ADI,
vertical applications and CRM solutions.
-6-
82.3
Q1'16
1.9
Registered Users (in Mn)
87.4
92.4
Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
2.1
97.4 103.2 108.7
Premium Subscriptions (in Mn)
2.3
2.5
2.7
2.9
Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
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