Wix Results Presentation Deck slide image

Wix Results Presentation Deck

Registered Users and Premium Subscriptions Our outstanding product experience is a key differentiator of ours and drives ongoing collections from new user cohorts over a multi-year period. As of the end of Q2 2017, we expect our existing user cohorts to produce over $2.4 billion in value over the next six years without any further investment in marketing. We added 5.5 million new registered users in Q2 2017, compared to 5.1 million in Q2 last year and 5.9 million in Q1 2017. The decline in user additions between Q1 and Q2 2017 is consistent with the seasonality of our business. This quarter's additions were the second highest in our history and marks the sixth consecutive quarter we have grown our user base by five million or more users. Our ability to continue attracting users is attributed to the large and global market we are addressing, execution of our direct marketing strategy and the rapidly growing awareness of our brand. Our cohorts continue to demonstrate negative churn as the number of new subscriptions purchased by existing users in a period already on our platform exceeded the number of subscriptions cancelled by the same existing user cohorts. In fact, our business grows each period before we spend marketing dollars to acquire a new cohort of users. In Q2, we added 192,000 net premium subscriptions, compared to 183,000 in Q2 last year and 208,000 in Q1 2017. We ended the quarter with a total of 2.9 million premium subscriptions, up 24% year over year. The sequential decline in premium subscriptions in Q2 this year is consistent with the seasonality in our business. Conversion of registered users to premium subscriptions remains consistently high for both new and existing user cohorts due to enhancements made to all of our products, including the core editor, ADI, vertical applications and CRM solutions. -6- 82.3 Q1'16 1.9 Registered Users (in Mn) 87.4 92.4 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 2.1 97.4 103.2 108.7 Premium Subscriptions (in Mn) 2.3 2.5 2.7 2.9 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 WIX.com
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