BuzzFeed Investor Presentation Deck
BuzzFeed Inc.
Proprietary tech stack creating growth flywheel.
Creating content requires data, technology and scale. All are key competitive
moats and differentiators of BuzzFeed, Inc.'s relationship with audiences.
BuzzFeed
QUIZ PARTY
000
Proprietary Quiz
Maker Built into CMS
25M unique quiz takers
Enables a dozen varieties of
addictive quizzes, with new
formats developed regularly
Source: BuzzFeed Client Event Tracking Data, August 2021.
Optimization in Progress F
EA
Headline
Optimization
Post-publication,
BuzzFeed's technology
automatically finds the
best headline from
several options
LSK
125430
28.79
Proprietary Machine
Learning Algorithms
Generate both
recommendations and
automation of what and
when to publish on social
platforms
ā
Custom Tools for
Content Creators
Support the efficient creation
of the best content from what
readers love and engage in,
including flipped posts from
comments and subbuzz
remixer for market
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