Imperial Brands Investor Day Presentation Deck

Detailed review informed our new strategy ୧ Reviewed all markets with a deep-dive on our largest markets Looked at evolution and performance of all major brands and price tiers Analysed different channels and regions within markets T Assessed consumer trends and our competitive position within markets Engaged with local market teams to set up ambition at country level 25 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS

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