BAT Investor Conference Presentation Deck
Driving Strong Share Growth across all New
Categories
"'
चाल
Vype
YTD Apr
29.8%
74.7%
19.1%
43.2%
59.0%
YTD vs.
FY 20
+4.9pp
+28.5pp
+4.3pp
+11.7pp
+9.3pp
glo
DO
YTD Apr
6.2%
1.7%
1.4%
2.7%
1.5%
YTD vs.
FY 20
+0.8pp
+1.1pp
+1.0pp
+1.8pp
+0.7pp
VII
VELO
+++
YTD Apr
16.9%
6.7%
79.5%
54.9%
17.2%
BAT
A BETTER TOMORROW
YTD vs.
FY 20
+9.3pp
+1.8pp
+4.1pp
+5.1pp
+2.0pp
Source: Share metrics defined in Appendix A4.1 US (Vapour) - Apr Marlin Total Vapour Value Share; 2 Canada - Apr Scan Data Total Vapour Value Share; 3 UK - Apr Nielsen Total Vype Vapour Value Share; 4 France - Apr Strator Total Vapour Value Share; 5 Germany - Apr Nielsen Total Vapour Value Share; 6
US (MO) - Apr Marlin Vol. Share of Total Modern Oral; 7 Sweden - Apr Nielsen Vol. Share of Total Oral; 8 Denmark - Apr Nielsen Vol. Share of Total Oral; 9 Switzerland - Apr Scan Data (excl Pronto, Migrolino Shell, SPAR and Other) Vol. Share of Total Oral; 10 Norway - Apr Nielsen Vol. Share of Total Oral; 11
Japan - Apr CVS-BC Vol. Share of FMC+THP+Hybrid; 12 Russia - National Apr IMS Act., PMI Reports & Nielsen KA Scan Data based Vol. Share of FMC+THP; 13 Italy - Apr Nielsen Vol. Share of FMC+THP; 14 Ukraine - Apr Nielsen Vol. Share of FMC+THP; 15 Romania - Apr Nielsen KA Vol. share of FMC+THP;
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