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Evercore Investment Banking Pitch Book

Appendix Analysis of Publicly Traded Companies Illustrative Valuation Metrics MFW: At Offer At Market Company Printing R.R. Donnelley & Sons Co. Deluxe Corp. Quad/Graphics Inc. Education Pearson PLC Scholastic Corp. Price % of as of 52Wk Market Net 9/9/11 High Value Debt $25.00 $20.37 13.85 20.00 18.45 $17.09 25.52 Source FactSet, Company filings, MFW Projections EVERCORE PARTNERS 89% $487 $2,009 73% $397 $2,009 65% 2,678 3,734 71% 1,020 735 887 1,512 38% TEV $2,496 1.41x $2,406 1.36x Mean Median Max Min TEV/ Revenue 6,412 0.60 1,755 1.24 2,398 0.51 89% $13,898 $1,987 $15,885 81% 810 154 963 Mean Median Max Min 2011E 2012E 2011E 2012E 0.78x 0.60 1.24 0.51 1.70x 0.50 14 1.39x 5.7x 1.34x 5.5x 0.59 1.22 0.52 0.78x 0.59 1.22 0.52 TEV/ EBITDA 1.63x 0.49 1.10x 1.06x 1.10 1.06 1.70 1.63 0.50 0.49 4.8 4.9 3.6 4.4x 4.8 4.9 3.6 9.6x 5.4 7.5x 7.5 9.6 5.4 5.4x 5.2x 4.6 4.8 3.3 Confidential ($ in millions, except for per share amounts) 4.2x 4.6 4.8 3.3 9.2x 5.0 7.1x 7.1 9.2 5.0 TEV / (EBITDA-Capex) 2011E 2012E 6.3x 6.1x 5.9 5.5 4.9 5.4x 5.5 5.9 4.9 11.1x 7.8 9.4x 9.4 11.1 7.8 6.0x 5.8x 5.6 5.3 4.3 5.1x 5.3 5.6 4.3 195. 7.0 IBES LT Div. 2011E 2012E Growth Yield P/E 5.0x 4.5x NA 4.0x 3.6x ΝΑ 7.4 6.5 6.6 6.8x 6.6 7.4 6.5 6.6 6.3 4.7 8.8x 14.2x 8.8 14.2 10.5 14.9 7.0 13.5 5.9x 6.3 6.6 4.7 135 126x 14.9 11.9 12.2x 12.2 12.6 11.9 11% 6% ΝΑ 9% 9% 11% 6% 7% NA 7% 7% 7% 7% 0% 0% 8% 5% 4% 6% 5% 8% 4% 3% 3% 4% 2%
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