Snap Inc Results Presentation Deck

Average Revenue Per User (ARPU) (unaudited) GLOBAL $3.44 Q4'20 EUROPE 2 $1.91 Q4'20 $2.74 Q1'21 $1.48 Q1'21 $3.35 2Europe includes Russia and Turkey. Numbers throughout presentation may not foot due to rounding. Q2'21 $1.95 Q2'21 +17% $3.49 Q3'21 +30% $1.92 Q3'21 $4.06 Q4'21 $2.54 Q4'21 $3.20 Q1'22 $1.93 Q1'22 NORTH AMERICA ¹ $7.19 Q4'20 $1.11 $5.94 REST OF WORLD Q4'20 Q1'21 $0.93 Q1'21 $7.37 GLOBAL ARPU INCREASED 17% YOY NORTH AMERICA ARPU INCREASED 31% YoY Q2'21 $1.07 Q2'21 +31% $8.20 Q3'21 +2% $0.98 Q3'21 $9.58 Q4'21 $1.12 Q4'21 $7.77 Q1'22 $0.95 We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. ¹North America includes Mexico, the Caribbean, and Central America. Q1'22 9

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