Asos Investor Day Presentation Deck

3 Strong scalable global platform to leverage We have built strong momentum in our international markets £1400m £1200m £1000m £800m £600m £400m £200m £m 2013 20% 5 year CAGR² 1 Source: ASOS annual reports 2 Source: ASOS internal data 2014 2015 27% 5 year CAGR² 2016 Total Sales¹ 20% 5 year CAGR2 2017 2018 || 20% 5 year CAGR² 2019 2020 37% 5 year CAGR² 2021 EU US 29% 5 year CAGR² 20 asos

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