Snap Inc Results Presentation Deck

Quarterly Average Daily Active Users (DAU) (in millions, unaudited) Global 166 55 173 Q1'17 57 178 Q2'17 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Europe² 57 +8% Q3'17 187 +7% 60 191 Q4'17 188 62 61 Q1'18 Q2'18 North America¹ 71 Q1'17 Q2'17 75 Rest of World 40 Q1'17 42 Q2'17 77 Q3'17 44 +7% 80 Q4'17 +12% 47 81 Q1'18 48 80 Q2'18 47 Q3'17 Q4'17 Q1'18 Q2'18 Global DAU Increased 8% YoY We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico and the Caribbean. 2Europe includes Russia and Turkey. 8

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