BAT Results Presentation Deck slide image

BAT Results Presentation Deck

THP | Category growth has slowed Industry volume split Japan & South Korea 63% ROW 37% * When compared to conventional cigarettes BRITISH AMERICAN › Opportunity is correlated with a unique set of characteristics: TOBACCO > Fewer potentially reduced risk* alternative products > Lower cigarette strength delivery levels > Our focus: › Targeted geographic expansion (ENA) › Increasing consumer satisfaction 16
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