Blackwells Capital Activist Presentation Deck

€ ■ ▪ Apple's original health app was announced in June 2014 Following the popularity of the Apple Watch, Apple developed new health and wellness functionality and features: Tracking health data and storing clinical medical records Electrocardiogram (ECG) measurements and heart rate variability Steps, walking and running distances, stairs climbed Sleep analysis, nutrition, and weight ▪ In March 2015, Apple launched Apple Fitness+, a fully integrated fitness service powered by the Apple Watch with 11 workout types, audio- guided walks and runs and real-time metric tracking Available on the Apple Watch, iPhone, iPad, and Apple TV Offers cycling, running, rowing, HIIT, strength, yoga, pilates and dance classes BW - - - BLACKWELLS CAPITAL POTENTIAL STRATEGIC ACQUIRERS APPLE CASE STUDY Apple + Peloton = health and fitness market leader Source: Company filings and publicly available data. 10:09 MONDAY, JUNE 22 Summary Activity Move 227/450 CAL Exercise 20/30MIN Stand 4/12HRS Workouts ← Core Training 78CAL Surfing 308CAL Dance 235CAL Trends Ⓒ Summary 05:270 136 45 CAL Show More Friday > 6/12/20 > Show More S Activity 10:09 O WATCH *Fitness+ Ť 05:27.07 136BPM 45 ACTIVE 54 CAL 10:09 TOTAL 54

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