BuzzFeed SPAC Presentation Deck

BuzzFeed ● ● Leading Platform for Digital Content and Commerce ● Foundational Concepts As Is BRING ME! Goodful HUFFPOSTI NIFTY PLAYFULL TASTY BuzzFeed BuzzFeed News COMPLEX NETWORKS. Iconic brands with massive reach, engagement and distribution Operating model for modern media built on technology and data enabling rapid scale and monetization with a deep understanding of virality and social Rapidly scaling higher margin commerce revenue stream expected to be ~31% of total revenue by 2024E Reached an inflection point with a diversified revenue base and sustainable, profitable growth #1 In time spent in the U.S. among Gen Z and Millennials (1) $654M 2022E Revenue $521M 2021E Revenue BuzzFeed at a Glance ~73% of Gen Z and Millennials (2) read BuzzFeed each month ~25% 2022E Revenue Growth ~24% 2021E Revenue Growth Source: Management, company estimates. Financials are Pro Forma for Complex, excludes go90. (1) Comscore, October 2020 when compared to Core competitor set. Core competitor set includes Vox Media, Group Nine Media, Complex, POPSUGAR Media, Vice Media, REFINERY29.com. (2) Nielsen Digital Content Ratings, Monthly Data October 2020 (3) Q1 2020 BuzzFeed Brand Health Study (U.S. P13-54) #1 In Brand Awareness (3) for digital media ~18% Adj. EBITDA Margin 2022E ~11% Adj. EBITDA Margin 2021E STRICTLY PRIVATE AND CONFIDENTIAL 11

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