The Blade Presentations & Investor Relations material

The Blade of Toledo, Ohio, is the daily, Pulitzer Prize-winning newspaper serving Northwest Ohio & Southeast Michigan. We've been in print for 175 years as the top news outlet in the area. Information for advertisers:The top news source in NW Ohio and SE Michigan. The Blade has a proven advertising reach and performance that is unmatched by any other media in the area. Call us at 419-724-6000Give Us a Week, and We'll Tell Over 300,000 People How Great You AreIt's a fact: when you advertise in The Blade and on toledoblade.com, you can reach 314,609 readers in a very short amount of time. And they are the active shoppers you want. The Blade weekday/Sunday adult reader profile:• Male - 49%, Female - 51%• Median age - 46• Advanced degree, college degree or some college - 52%• Average household income - $44,135The toledoblade.com adult reader profile:• Male - 49.5%, Female - 50.5%• Median age - 42• Advanced degree, college degree or some college - 62%• Average household income - $52,579 ZoomThe Blade/toledoblade.com reaches:• 89% of luxury car owners• 82% of people employed in a professional/technical field• 88% of people who regularly work out at a health club• 91% of those who shopped for sporting goods in the last four weeks• 95% of those who golfed three or more times in the past year• 83% of those who tended to a lawn or garden in the past year• 76% of people planning to buy a new vehicle • 79% of those three who plan to buy new furniture in the next 12 months• 80% of affluent working women with a household income of $75,000• 98% of boat ownersGive us a week. We'll give you results. SOURCE: Media Audit Dec. 2009 - Jan. 2010