#1OCTOBER 2019#2100 million professionals work in tech-heavy roles today, growing 12% as every business goes digital. 70% of the US workforce works in knowledge-oriented jobs. 128m US LABOR FORCE 91m Professionals in the knowledge sector High-skills, digital-heavyjoba: tech, professional services, academia, finance, accounting, law 10.8m Non-engineering professionals at tech companies Jobs requiring high digital skills grew by 5x in the past 15 years. Low digital jobs 56% Medium digital jobs 40% High digital jobs 5% 2002 American Workforce Report. Analysis of CrNet, OS, and Moody's wtag Notec Tech companies are formally known in the information and Communication Technology (CT) sector #dconting 48% 30% 23% 2016 2#3These roles involve new standards, practices, and digital workflows. AT STARTUPS & TECH COMPANIES Product Building and updating product roadmaps Recruiting Writing and replicating job descriptions Growth Creating copy for acquisition tests Biz Ops Charting progress on a go to market plan Sales Responding to customer objections AND ACROSS THE KNOWLEDGE SECTOR Consulting Replicating kickoff materials for a new client Academia Integrating research into a final paper Law Writing a complex partnership contract Accounting Adjusting processes for a new business unit Fortune 500 Creating operating manuals for business units 3#4Engineers have platforms that help them apply best practices to their work every day. Easily discover relevant code within & across orgs stackoverflow sophshep added commits switch default Merge branch 29b6b15 e32c93d proved these changes 1 Branch or fork from someone else's work +5-2 app/assets/stylesheets/head 3 GitHub - min-height: 40px; padding: 10px; 1 2 3 5 + position: st + top: 0; + padding: 20 Comment, compare, & merge in a structured environment Request a review GitLab sophshep Sophie Shepherd Mark Otto#5Yet no integrated platform exists to help professionals find, use, & improve knowledge they need at work. 1 3 Waste time looking for reliable knowledge What are the most common sales objections? How do I handle them? 10 Answers Como Jan, Husband | Winter | Balen & Entspreneurship Coach KAU That being a la questions. do my bent to give you a c Quora Forbes Medium HubSpot 2 Recreate from scratch every time Sales Objections NEW Q4 2019 File Edit View Insert Format Tools Add-ons Help 100% . Normal n 1 Here we go again..... Google Docs Dropbox Paper E Office N 1 + sales H P H Struggle to maintain structure and order F Partner Management and Field Sales E-05-Escalation-Partner Agent August 10, 2018 Flash Bu1458 May 11, 2018 Confluence slab Slite GURU 5#6As a result, every company wastes valuable time and money reinventing the same knowledge toolkit. AS AN INDIVIDUAL Professionals spend 20% of their week on knowledge management, at a cost of $2,36 6 PER MONTH AS A COMPANY US companies spend heavily on internal knowledge tools. $101bn 2018 MARKET SIZE Companies are spending more each year as the problem gets worse. 10% Global spending on learning & development is even bigger. ANNUAL Sources 0 hour comes from the Mekony Govt Jmon social productivity tools averagetech mally in 5 St47-non, assume a hou work, markt hat number.com from Sesligen.com $366b 2018 MARKET SIZE 6#7UNTIL NOW. Almanac is GitHub for knowledge professionals. We build bottoms-up technology to make digital business knowledge accessible to all so that professionals can be their best selves at work. Searchable knowledge that answers common questions fast 2 Branching that allows for customization without cold starts 3 Structured collaboration that prevents knowledge spaghetti#8Almanac was founded by startup veterans passionate about democratizing access to digital knowledge. OUR LEADERSHIP TEAM Adam Nathan Cofounder & Chief Executive Officer Director of Product at Varo Money. Apple, & Lyft Strategy at Hawailan Airlines, The Bridgespan Group, & The White House Harvard Business School Taylor Thompson Cofounder & Head of Knowledge Operations Cofounder, PhamaSecure Cofounder, Curious Learning Consultant and Writer, Harvard Business Review Harvard Business School Malinda Coler Cofounder & Head of Contributors Director of Customer Experience, Paxio Director of Business Operations, Insikt & Cracked Cofounder, Lessons Up Dan Bartlett Cofounder & Head of Engineering CTO, OpenSit (acquired) CTO, School Guide UK CTO, Alamex Avid blogger Eddie Wu Head of Product Management Director of Product, Aura Head of Digital Experience, Capital One University of North Carolina Curtis Shoung Head of Customer Development Head of Business Development at Clara Labs VP Growth at LifeMetrix (acquired by Hootsuite) Business Devat awe.sm (acq, by Unified Social 8#9In under six months, we've built a robust product loved by 50 customers. SELECTED CUSTOMERS (INCL. FIRST MONTH TRIAL) 9#10The Almanac Core makes hundreds of expert-driven guides & templates available to all. 500 guides, tools, and templates across 15 functional verticals. 600 5:00 400 300 200 100 0 Articles Templates Jan Feb 100Articles produced 100%/month over month Production month May Jun Jul Aug Sep Sourced from 300 expert operators at renowned companies. $0 Average cost article All recruited without any public branding or product 10#11Almanac allows teams to copy and link docs from the Core to build their own knowledge bases. Bookmark, share, or copy a doc from read mode to edit mode. 25 18 How to Build the Perfect Hiring Process inging and training ansvanding these processes and make your 2. Masa prinesses and make your temsile har satta catalan The The steps of the recruiting process Home wit F W F La Song Har ma P ng Customize it to your liking with best-in-class compositional tools. 42 f How to Build the Perfect Hiring Process 4 poród vecmat Pet frces de treze de tine inched in the searching, ning ringan ning teve prockouts and the 99 ✔ EX E angina digital ba 1 The steps of the recruiting process i startups, But then thi sabia pe conopiar pentut i 1 C 1₁ PLE # a # B Skal Sakeren pla O Image Comm 11#12Almanac ensures documents stay clean, organized, and trustworthy over time. [11 Comments & Assignments 누 Doc Change Log (diff view) Group-based Sharing C Doc Lineage (Version History) Engagement Score ↑ Merge Requests Q Add byname or email... Anyone at Nike is a: Susy Michaels (You) EM) Eddie Mandoza in Anyone with this link is a: Tap to make public to The Internet Reader - askalmanac.com/Jov149jigU65Bwmv Reader ✓ Editor Invite Reader - Remove user Copy Public 12#13These features add up to a documentation platform that is 10x faster than today's alternatives. a Question at work Status Quo Almanac Searching & reading 15 MINS Asking colleagues 10 MINS Searching & reading docs within & beyond your team 5 MINS Googling Filtering in Docs what's "good" 7 MINS 12 MINS Get back to doing great work WITH MORE TIME Copying the best doc to your team's repository 1 MIN Reformatting in Docs 10 MINS Adjusting sharing 2 MINS 13#14Almanac has bottoms up, organic growth loops that compound for both free and paid users. Companies and users publish nonproprietary materials back to the core CONTRIBUTORS Contributors submit knowledge to be recognized PUBLIC CORE Users find Almanac via SEO, referrals, and content marketing Invite colleagues and share content on Almanac PRIVATE REPOS Customize docs via best-in-class composition tools Save, comment, share with more users, and pay to copy and collaborate Invite more paid users into Almanac to collaborate on docs Sales team lands and expands on engagement from free users and individual customers#15Even before our public launch, our growth loops are already spinning. 30 % 20 % of our contributors have contributed more than once o our customers have come from contributor referrals 10 Average customer demos per week (June-Aug) of demo customers start a paying trial average licenses per paying customer#16Almanac integrates knowledge and productivity in a bottoms-up growth model like no other platform. Office General Productivity C coda S Google Docs Dropbox Paper Airtable N Tops down Ⓒ Quip Almanac GitHub Bottoms up Confluence GURU slab Knowledge Management Slite stackoverflow WIKIPEDIA 16#17Teams can easily try Almanac and expand its use across the company. Startup $5 Per user per month ($5/month annually) ✓Up to 10 users 100 document limit ✓No read-only access Pro $10 $8 Per user per month Per user per month billed annually ✔Unlimited users ✓Unlimited documents ✓Unlimited read-only guests Enterprise LICENSE TIER 50-99 100-199 250-499 500-999 1000-1900 2000+ LICENSE COST $7.50 $7.00 $6.50 $6.00 $5.50 $5.00 DISCOUNT -7% -13% -19% -25% -31% -38% ✓Annual flat subscription based on license tiers ✓Enhanced security, SSO, PDF export, analytics ✓Dedicated account manager 17#1818 Oct-19 Nov-19 Dec-19 Jan-201 Feb-201 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-19 1 Nov 19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Inside Sales Seats (upsell) Direct Sales Seats Platform Paying Seats OCT 19-DEC 20 OCT19-DEC 28 Almanac Registered Users Almanac Paying Customers (Seats) -60K paying customers within two years. We project growing at 30% + MOM to reach#19Our vision is to build knowledge infrastructure for the digital economy. PLATFORM EXPANSION $110b market US only, no uncillary revenue x 10% market share $10b enterprise Core & Paid Platform COMPARABLE PLATFORM MODELS A ATLASSIAN $3.3b GitHub $7.5b $1.5b Salesforce $13.3b stripe $35b lynda.com 2017 Revenue 37% Rev CAGR 3,600 employees acquisition by Microsoft in 2018 $350M revenue Acquisition by LinkedIn in 2015 $150M revenue 2019 revenue 75% margins 35,000 employees 2019 valuation 1700 employees 19#20Our product and growth model create an extremely defensible, scalable business. WHY ALMANAC WINS Network effects from free users, contributors, & customers Compounded experience curve in the Almanac Core Integration of knowledge & productivity features Economies of scale & switching costs within repos Bundled services on the Almanac platform#21We're raising $3M to build an indispensable platform that produces $XM in ARR by Q1 2021. Q4 2019 Copy docs inside private repositories Group-based sharing & organization Automated inbound contributor submission User / contributor notifications and analytics H1 20 2ệ Real-time editing and collaboration Change Logs & diff comparisons Merge request & Publish to Core Native mobile & desktop apps H2 2020 Deep third-party integrations Enterprise customizations & support Contributor consulting service Events & conferences 21#22Thank you. Let's get to work. FOR MORE INFORMATION Adam Nathan