#16 CARDLYTICS Q3 2022 Earnings Presentation November 1, 2022#22 Disclaimer This presentation includes forward-looking statements. All statements contained in this presentation other than statements of historical facts, including statements regarding expectations about future financial performance or results of Cardlytics, Inc. ("Cardlytics," "we," "us," or "our) including the potential benefits of our acquisitions of Dosh, Bridg and Entertainment, becoming cash flow positive by the second half of 2023, earnings guidance for the fourth quarter of 2022, Bridg's future gross margin, the anticipated impact of our strategic initiatives to create shareholder value and growth in MAUs and ARPU are forward looking statements. The words "anticipate," believe," "continue," "estimate," "expect," "intend," "may," "will" and similar expressions are intended to identify forward-looking statements. The future events and trends discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: risks related to the uncertain impacts that COVID-19 may have on our business, financial condition, results of operations; unfavorable conditions in the global economy and the industries that we serve; our quarterly operating results have fluctuated and may continue to vary from period to period; our ability sustain our revenue and billings growth; risks related the integration of Dosh, Bridg and Entertainment with our company; potential payments under the Merger Agreement with Bridg; risks related to our substantial dependence on our Cardlytics platform product; risks related to our substantial dependence on JPMorgan Chase Bank, National Association ("Chase"), Bank of America, National Association ("Bank of America"), Wells Fargo Bank, National Association ("Wells Fargo") and a limited number of other financial institution ("FI") partners; risks related to our ability to maintain relationships with Chase, Bank of America and Wells Fargo; the amount and timing of budgets by marketers, which are affected by budget cycles, economic conditions and other factors, including the impact of the COVID-19 pandemic; our ability to generate sufficient revenue to offset contractual commitments to Fls; our ability to attract new partners, which include Fl partners and merchant data partners, and maintain relationships with bank processors and digital banking providers; our ability to maintain relationships with marketers; our ability to adapt to changing market conditions, including our ability to adapt to changes in consumer habits, negotiate fee arrangements with new and existing partners and retailers, and develop and launch new services and features; and other risks detailed in the "Risk Factors" section of our Form 10-Q filed with the Securities and Exchange Commission on November 1, 2022. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, achievements or events and circumstances reflected in the forward-looking statements will occur. We are under no duty to update any of these forward-looking statements after the date of this presentation to conform these statements to actual results or revised expectations, except as required by law. In addition to U.S. GAAP financial information, this presentation includes billings, adjusted contribution, adjusted Partner Share and other third-party costs, adjusted EBITDA, adjusted EBITDA margin, non-GAAP net loss and non-GAAP net loss) per share, each of which is a non-GAAP financial measure. These non-GAAP financial measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with U.S. GAAP. Reconciliations of billings, adjusted contribution, adjusted Partner Share and other third-party costs, adjusted EBITDA, adjusted EBITDA margin, non-GAAP net loss and non-GAAP net loss per share to the most directly comparable GAAP measures are included in the appendix to this presentation. Please see appendix for definitions.#33 6 01 Company overview#45 We power a native ad platform in our partners' digital channels. 9:49 ||| CREDIT CARD ...4089 Apple Pay Your card is ready to use with Apple Pay. Open an account Earn 60,000 points with the Southwest Rapid Rewards® Plus Credit Card Chase Offers For CREDIT CARD (...4089) LOWE'S 10% back 11 days left Add to card RITE AID @ PHARMACY 15% back 6 days left Add to card NEW Learn more EVERY SEASON STARTS AT DICK'S SPORTING GOODS 10% back 5 days left Add to card See all offers 59 Legal Information#55 Cardlytics provides a scaled solution based on purchase intelligence Distinctive benefits for marketers Reach valuable banking customers Operate in a brand-safe, privacy-protected, trusted digital channel + + + + + Market to the most valuable customers based on their actual spending Drive in-store and online traffic Closed-loop solution measures marketing results to the penny 184M+ Monthly Active Users(¹) $3.9T+ in Annual Spend(²) 1 in 2 U.S. Purchase Transactions (3) (1) Monthly active users ("MAUS") during the three months ended September 30, 2022. Please see appendix for definitions. (2) Based on data from our partners during the nine months ended September 30, 2022. (3) Based on aggregated data of our current partners from the June 2021 Nielson Report.#66 Cardlytics is focused on five strategic initiatives to create shareholder value Ad Server and Ads Manager adoption Next-gen customer experience Product & category offers Grocery & CPG at scale Drive long-term growth & operating leverage + + + + Connecting 100% of MAUs to new Ad Server by the end of 2023 Increasing adoption by agency, middle market and SMB clients + Upgraded UI/UX for more content and better offer constructs, and engagement solutions to drive engagement and spend Delivering product-level offers across wider retail to provide advertisers enhanced flexibility and optionality + Scaled product-level offers from leading brands with a friction-free customer experience Becoming cash flow positive by the second half of 2023 with continued self- funding of growth initiatives#77 6 02 Financial information & operating metrics#88 Trended consolidated results $67.8 $45.5 $20.4 Q1 20 $39.5 $28.2 $12.4 Q2 20 $62.1 $46.1 $19.7 Q3 20 $94.0 $67.1 $29.7 Q4 20 $76.3 $53.2 $24.3 Q1 21 $85.3 $58.9 $29.6 Q2 21 Revenue $98.4 $65.0 $31.6 Q3 21 $134.0 $90.0 $44.0 Q4 21 Adj. Contribution (¹) $98.2 $67.9 $32.8 Q1 22 $107.7 $75.4 $35.1 Q2 22 Billings (1) $110.4 $72.7 $35.1 Q3 22 (1) Adjusted contribution and billings are non-GAAP measures. Reconciliations of these non-GAAP measures to the most comparable GAAP measures are included in the appendix to this presentation, as well as the definitions of these non-GAAP measures. Q3 Billings 12.1% y/y Q3 Revenue 11.9% y/y Q3 Adj. Contribution 11.1% y/y#99 Billings and adjusted contribution best reflect performance Billings Total in aggregate paid by marketers Consumer incentive Set by CDLX to achieve marketing objectives; can fluctuate based on desired outcome Enhanced consumer incentive Additional Consumer Incentives funded by our Partners GAAP revenue Recognized as Revenue; to be split between CDLX & our Partners Partner share Portion of Revenue shared with our Partners Adjusted contribution Amount retained by CDLX; net of Partner Share