#1P STEVE BURKE Chairman NBCUniversal ●●●●●● 2 peacock STEVE BURKE Chairman NBCUniversal P#2VIDEO LANDSCAPE#3TELEVISION'S CONTINUED GROWTH Hours of Video Watched 520B 2009 +18% 610B 2019#4On-Demand Live LED BY ON-DEMAND VIEWING Hours of Video Watched 520B 7% 93% 2009 610B 40% 60% 2019#5ON-DEMAND VIEWING DRIVEN BY STREAMING Hours of On-Demand Video Watched in 2019 55B DVR/VOD HOURS 190B STREAMING HOURS#6Live CASE STUDY: SNL HOSTED BY EDDIE MURPHY Millions of P2+ Hours Viewed 19.0 SNL Dec 1984 Streaming VOD/DVR Live 31.6 6.5 13.3 11.7 SNL Dec 2019#7Live CASE STUDY: THIS IS US Adults 18-49 Rating 12.0 ER 1994 Streaming VOD/DVR Live 21.6 9.3 8.1 4.2 THIS IS US 2016#8Live CASE STUDY: THE GOOD PLACE Adults 18-49 Rating 10.5 FRIENDS 1994 Streaming VOD/DVR Live 24.7 19.6 2.6 2.5 The Good Place 2016#9ON-DEMAND MONETIZATION OPPORTUNITY NBCU Monetization by Platform Linear >2x Third-Party Digital#10PEACOCK OPPORTUNITY#11UNIQUELY POSITIONED TO LEAD IN STREAMING Largest TV Audience Most Popular Streamed Programming Preeminent Franchises Across All Genres ●●●●●● Global Distribution and Technology at Scale ●●●●●●#12LARGEST TV AUDIENCE P18-49 Minutes Watched NBCUniversal #1 NBCUNIVERSAL REACHES ▶ 90%+ OF THE U.S.#13MOST POPULAR STREAMED PROGRAMMING the office #1 on Netflix BROOKLYN NINE-NINE #1 on Hulu SATURDAY LIVE NIGHT THE TONIGHT SHOW JIMMY FALLON 2 of Top 3 on YouTube#14PREEMINENT FRANCHISES ACROSS ALL GENRES Leader in Entertainment, News, Sports in English and Spanish NBC #1 Primetime Network #1 Hispanic Broadcaster TODAY #1 Morning Show NIGHTLY NEWS WITH LESTER HOLT #1 Evening News PRO Most Watched Event SUNDAY NIGHT FOOTBALL #1 Primetime Show SATURDAY LIVE NIGHT #1 Late Night Show ILLUMINATION ENTERTAINMENT DREAMWORKS #1 Animated Portfolio#15GLOBAL DISTRIBUTION AND TECHNOLOGY AT SCALE COMCAST sky 55M RELATIONSHIPS #1 US Broadband, Cable Video #1 European Pay TV TOP TECHNOLOGY X1, Flex, Q, NOW TV#16STREAMING LANDSCAPE Advertising Focused Subscr ption Focused Non-Premium Programming Premium Programming#17STREAMING LANDSCAPE Advertising Focused Subscription Focused YouTube Facebook Pluto Tubi Non-Premium Programming Disney+/Hulu HBO Max Apple TV+ CBS/Showtime Amazon Prime Netflix Premium Programming New Entrants#18STREAMING LANDSCAPE Advertising Focused Subscription Focused YouTube Facebook Pluto Tubi Non-Premium Programming peacock Unique Strategy and Consumer Value Disney+/Hulu HBO Max Apple TV+ CBS/Showtime Amazon Prime Netflix Premium Programming Our Focus#19NBC FREEFORM FX Usa CENTRAL bravo V/FOX abc NEWS PROVEN BUSINESS MODEL 92% OF VIEWERSHIP 250+ Ad-Supported Linear Networks NBC NEWS CN OCBS CARTOON NETWORK H HISTORY Sports ESCU Hallmark CNBC ▬▬▬ TNT nickelodeon GSN TLC tbs NBC FOX HGTV food MSNBC A&E T FOX EPORTE Discovery CAN Univision 8% OF VIEWERSHIP <10 No-Ad Linear Networks HBO SHOWTIME STARZ epix#20ON-DEMAND VIEWING MOSTLY AD-SUPPORTED Hours of On-Demand Video Watched in 2019 65% AD-SUPPORTED#21$13B COMCAST NBCUNIVERSAL #1 IN VIDEO ADVERTISING SALES US Video Advertising Revenue#22TAPPING INTO GROWING DIGITAL AD MARKET NBCUniversal Digital Ad Sales Monetization $1.0B $0.3B 2011 +3x 2019#23COMCAST Most Popular Programming COMCAST: BUILT FOR THIS OPPORTUNITY COMCAST NBCUNIVERSAL NBCUniversal World-Class Creative Expertise Top Video and Network Platforms sky Broadest Distribution#24Reimagining Television for the Digital Age Best of Linear + Streaming#25P MATT STRAUSS Chairman Peacock and NBCUniversal Digital Enterprises peacock MATT STRAUSS Chairman Peacock and NBCUniversal Digital Enterprises P#26OUR APPROACH#27DOW SHOW 10 NE STREAMING LANDSCAPE WITH CHOICE COMES COMPLEXITY THCHOICE ALDWER MORELOS ARIAN TAMO CONARD TEAD HOUD 9 MA#28壓 PROGRAMMING CONTENT FRAGMENTATION EXPERIENCE ENDLESS SCROLL $ AFFORDABILITY SUBSCRIPTION FATIGUE#29555 PROGRAMMING CONTENT FRAGMENTATION#30STREAMING SERVICES CAN BE NARROW... MOVIES ADDRESS ONLY 50% OF VIEWING COMEDY KIDS DRAMA#31...BUT HOUSEHOLD VIEWING IS MUCH BROADER NEWS AND LATE NIGHT SPORTS HISPANIC REALITY BROAD VARIETY OF GENRES MOVIES COMEDY KIDS DRAMA#32peacock BROAD AND COMPLETE TIMELY AND CURRENT#33peacock HISPANIC KIDS BROAD AND COMPLETE MOVIES SPORTS WORLD'S BEST BOSS TIMELY AND CURRENT SERIES REALITY LATE NIGHT da's MORNI NEWS UNTRIE ORIGINALS#34peacock EVERYBODY LOVES RAYMOND 3:10 TO YUMA TWILIGHT PRECIOUS BROAD AND COMPLETE YELLOWSTONE TIMELY AND CURRENT GEORGE LOPEZ 10 TWO AND A HALF MEN THE HURT LOCKER FAIRS CABIN IN THE WOODS#35EXPERIENCE ENDLESS SCROLL#36WAYS TO WATCH CHANNELS - LEAN BACK BROWSE AND CONTROL - ON DEMAND -#37STREAMING MORE. SCROLLING LESS. DOZENS of Streaming - CHANNELS - LEAN BACK a PⓇ DAILY, TIMELY, TRENDING BROWSE AND CONTROL THOUSANDS of Hours · ON DEMAND-#38$ O AFFORDABILITY SUBSCRIPTION FATIGUE#39$ AFFORDABILITY SUBSCRIPTION FATIGUE $11/month Average premium subscription service#4087% $ AFFORDABILITY SUBSCRIPTION FATIGUE Worry streaming is too expensive 30%+ Likely to disconnect after show ends#41"Which new streaming service are you most likely to try?" 20% PAID WITH NO ADS 80% FREE WITH SOME ADS ✪✪✪✪✪✪✪✪#42FREE AS A BIRD FREE AS A BIRD FREE AS A BIRD FREE AS A BIRD peacock For All#43peacock Free AD-SUPPORTED 7.5K+ Hours Current Season Series Movies TV Classics News and Sports Hispanic Streaming Channels And More#44peacock Premium $4.99 / month AD-SUPPORTED 15K+ Hours Original Series Earlier Window Full Tent-Pole Series Premium Movies 4K/HDR No-Ad +$5/month#45peacock Premium BUNDLED WITH xfinity Video Subscription $4.99/month INCLUDED AT NO ADDITIONAL COST xfinity X1 BLOCKBUSTER FAVORITES Fast & Furious New and Recommended on Peacock the office xfinity peacock Current Hits. Timeless Classics. Plus daily news, sports and pop culture. JURASSIC PARK 3OR You HI-( 12 SERE 1 IN AND lola 2. BOURNE IDENTNIN PH DRAGON CUL CLA Parks and SATU#46peacock Premium BUNDLED WITH xfinity flex Internet-Only Subscription $4.99 / month INCLUDED AT NO ADDITIONAL COST Introducing Peacock peacock Premium INCLUDED AT NO ADDITIONAL COST Free to Me EXPLORE peacock Live TV EXPLORE FELIV NE Let's Get Started CONNECT YOUR APPS HBO New EXPLORE prime video XFINITY FLEX Free To Me EXPLORE Music YouTube XFINITY Find Y Voice EXP par#47peacock Premium BUNDLED WITH COX. Subscription $4.99 / month INCLUDED AT NO ADDITIONAL COST* *FOR ALL ELIGIBLE SUBSCRIBERS PARTNERSHIP WITH COX.#4824M peacock Premium Bundled Subscribers#49CONSUMER FRIENDLY ADVERTISING RELEVANT ADS | INNOVATIVE FORMATS LIGHT AD LOAD#50PREMIUM VIDEO ADS PER HOUR Average # of Digital Ads 8 mins/hr 1 10 15 20 30 Average # of TV Ads 16-20 mins/hr#515 MINUTES ADS/HOUR peacock 10 15 20 30#52$ AFFORDABILITY SUBSCRIPTION FATIGUE EXPERIENCE ENDLESS SCROLL 萬 PROGRAMMING CONTENT FRAGMENTATION#53FREE AD SUPPORTED AFFORDABILITY CURRENT AND CURATED EXPERIENCE BROAD AGGREGATION PROGRAMMING#54P MATT STRAUSS Chairman Peacock and NBCUniversal Digital Enterprises peacock MATT STRAUSS Chairman Peacock and NBCUniversal Digital Enterprises P#55PROVEN PLATFORM Built on Sky Technology DEMONSTRATED SCALE Millions of NOW TV Customers SUPERIOR EXPERIENCE Deep Integration with X1, Flex#56P LINDA YACCARINO Chairman Advertising & Partnerships ●●●●●● peacock ●●●●●● ZK LINDA YACCARINO Chairman Advertising & Partnerships P#57NYPD "КУЧИ#58SCALE#59FREE#60CONSUMERS#615 MINS/HR#62BRAND SAFETY#63TRANSPARENCY#64DATA#65INSIGHTS#66NBCUNIVERSAL SINGLE PLATFORM#67LAUNCH SPONSORS#68►YouTube sky DREAMWORKS UNIVERSAL KIDS S VOX UNIVERSO TELEMUNDO NBCSN SY FY WHISTLE E Usa NBC H FANDANGO OXY GEN TOKYO 2020 MSNBC UNIVERSAL. A COMCAST COMPANY UNIVERSO FOCUS FEATURES COMCAST bravo NBC Sports ILLUMINATION ENTERTAINMENT DREAMWORKS tv T TELEMUNDO Deportes NBC NEWS CNBC GOLF . MONDAY NIGHT RAW f BuzzFeed ROTOWORLD#69TOKYO 2020 O#70PEACOCK STREAMING COUNCIL#71NBCUNIVERSAL COMMERCIAL EXPERIENCES#72PEACOCK SHOPPABLE TV PEACOCK PRIME PODS PEACOCK BINGE ADS PEACOCK PAUSE ADS#73PIONEERING NEW AD EXPERIENCES#74ON COMMAND AD#75PEACOCK SHOPPABLE TV PEACOCK PRIME PODS PEACOCK BINGE ADS PEACOCK PAUSE ADS PEACOCK SOLO ADS PEACOCK EXPLORE ADS PEACOCK ON COMMAND ADS#76P MATT STRAUSS Chairman Peacock and NBCUniversal Digital Enterprises peacock MATT STRAUSS Chairman Peacock and NBCUniversal Digital Enterprises P#77BUSINESS PLAN#78COMCAST LAUNCH APRIL 2020 peacock Premium ● ● Included at no additional cost Xfinity X1 video subscription Xfinity Flex internet-only subscription#79NATIONAL LAUNCH JULY 2020 peacock All Tiers Multi-Platform Distribution ● ● Tokyo Olympics Symphony#80PEACOCK LAUNCH TIMELINE COMCAST LAUNCH APRIL 2020 NATIONAL LAUNCH JULY 2020 INTERNATIONAL LAUNCH FUTURE#81peacock KEY FINANCIAL DRIVERS Active Accounts Engagement Operating Expenses ARPU#82DOMESTIC FINANCIAL OUTLOOK 2020-2021 $2B Cumulative EBITDA Investment#8330-35M Domestic Active Accounts by End of 2024#84DOMESTIC FINANCIAL OUTLOOK 2024 30-35M $6-$7 $2.5B Active Accounts ARPU Revenue Break-even Adjusted EBITDA