Crocs Q1 2022 Investor Presentation

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Crocs logo
Crocs

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Consumer

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2022

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#1Cr CS cr OCS CI OC crocs™ Q1 2022 Investor Presentation May 2022 TM AC 12 d ni Ju 40 JE JC 76#2cr CS cr OCS CI OC FORWARD-LOOKING STATEMENT This document includes estimates, projections, and statements relating to our plans, commitments, objectives, and expectations that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. These statements include, but are not limited to, statements regarding the potential impacts to our business related to our supply chain challenges, the COVID-19 pandemic, our financial condition, brand and liquidity outlook, and expectations regarding our future revenue, margins, non-GAAP adjustments, tax rate, earnings per share and capital expenditures, the acquisition of HEYDUDE and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding full year and second quarter 2022 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our expectations regarding supply chain disruptions, the COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; current global financial conditions, including economic impacts resulting from the COVID-19 pandemic; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. All information in this document speaks as of May 5, 2022. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law. 2 AC 5 E 12 d 40 24 JC 76#3#4cr CS cr OCS C OC C OUR VISION Everyone Comfortable In Their Own Shoes KAROL G x CROCS HC 4 12 C d I TU 40 24 JC 76#5cr CS cr OCS CI OC OUR VALUES The Path We Choose to Walk DELIGHTFULLY DEMOCRATIC We celebrate one-of-a-kinds and stand together with all different kinds. IMAGINATIVE INNOVATION We stretch the possibilities of design and creative thinking so you can reach your highest potential. PEOPLE-PURPOSED DESIGN We think people-first at every step. We design for everything you do and everywhere you go. UNAPOLOGETIC OPTIMISM We make a choice every day to have an open mind and look on the bright and colorful side. INHERENT SIMPLICITY We know smart doesn't have to mean complicated. So we keep things simple, light and totally intuitive. CONFIDENTLY COMFORTABLE We support comfort on every level, because when you're comfortable, you can do anything. LO 5 AC 5 E 12 d 40 JE 24 JC 76#6Cr CS CI C OC C OCE ere BUSINESS & FINANCIAL HIGHLIGHTS C 6 JE 12 TU. 40 JE OL JC 76#7#8#9#10Cr CS cr OCS CI OC C BUSINESS & FINANCIAL HIGHLIGHTS Q1 2022 FINANCIAL HIGHLIGHTS 123 Revenues ($M) 2. Gross Margin Adjusted Gross Margin(³) Adjusted SG&A as % of Revenue(3) Diluted EPS Adjusted Diluted EPS(3) 1. Inclusive of HEYDUDE acquisition for the period following the closing of the acquisition on February 17, 2022 through March 31, 2022. Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix. 3. See reconciliation to GAAP equivalents in Appendix. Operating Margin Adjusted Operating Margin(3) Q1 $660 49.2% 53.9% 27.3% 18.0% 26.6% B/(W) vs. PY(1) +47% (2) (580) bp (130) bp 60 bp (910) bp (70) bp $1.19 (19)% $2.05 +38% 10 AC 5 - E 12 d 40 JE 24 JC 76#11#12cr CS cr OCS CI OC Cl BRAND PERFORMANCE CROCS BRAND Q1 HIGHLIGHTS • Crocs brand revenues +22% CC vs. PY ● ● ● Digital revenue growth +23% CC vs. PY • DTC growth of +20% CC vs. PY O O • North America DTC growth of +19% vs. PY O Ranked #6 in Piper Sandler's Spring 2022 Taking Stock with Teens survey, up two spots from last year Launched innovative digital marketing campaigns with Karol G & Spotify 1. 2. Introduced Cozzzy lined two-strap sandal and Literide 360 Released ESG report reinforcing our commitment to become a Net Zero company by 2030 Q1'2022 $545M 54.9% 23.4% 31.6% Revenues (1) Adj. Gross Margin(2) Adj. SG&A as % of Revenue(2) Adj. Operating Margin(2) B/(W) vs. PY +21.7% (30) bp (200) bp (230) bp Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix. See reconciliation to GAAP equivalents in Appendix. GO CS CS C s crocs crocs cr crocs crocs crocs crocs C crocs crocs croc rocs crocs crocs c ocs crocs crocs¹2roc Grocs crocs#13#14#15Cr CS cr OCS CI OC Cl BRAND PERFORMANCE BUILDING CROCS BRAND TO $5B+ BY 2026E PLANNED GROWTH INITIATIVES ● ● ● ● Invest in digital to be 50%+ of long-term Crocs brand revenues or $2.5B+ Grow Sandals revenues by 4x to $1.2B+ Double Jibbitz revenues Increase Asia region to become ~25% of long-term Crocs brand revenues Grow China from <5% of Crocs brand revenues to ~10% Continue to deliver innovative product & marketing CS CS C s crocs crocs cr crocs crocs crocs crocs C crocs crocs croc rocs crocs crocs c ocs crocs crocs roc Grocs crocs#16#17#18#19#20#21#22#23#24#25#26#27#28#29#30#31#32#33

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