Dogworx Presentation

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Dogworx

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dogworx

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2017

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#1DOGWRX PRESENTATION AA-123-AAR Heights, Houston eskve DOCW RYT GREEN TOWER DEVELOPMENT, LLC 1122-1142 W 19th Street#2Summary Financial Projections PROJECTED KEY FINANCIAL DATA Consolidated Year One P&L Revenue EBITDA ■ Consolidated Year Two P&L Revenue EBITDA $ 11,417,147 $ 6,979,605 $ 13,432,967 $ 8,416,484 Positive cash flow in first year of operations PROJECTED REVENUE BY SERVICE LINE Revenue by Category Year One Pavlov's Bar, Event Center Coworking Boarding, Grooming, Training, Park Daycare Veterinary Hospital Total Revenue by Category Year Two Pavlov's Bar, Event Center DOGWRX Coworking Boarding, Grooming, Training, Park Daycare Veterinary Hospital Lease Total $ 4,776,563 $ 1,035,840 $ 3,011,338 $ 2,107,148 486,259 $ $ 11,417,147 $ 5,357,925 $ 1,415,232 $ 3,599,956 $ 2,559,006 $ 500,847 $ 13,432,967#3Summary Financial Projections PROJECTED KEY FINANCIAL DATA Consolidated Year One P&L Revenue EBITDA ■ Consolidated Year Two P&L Revenue EBITDA $ 11,417,147 $ 6,979,605 $ 13,432,967 $ 8,416,484 Positive cash flow in first year of operations PROJECTED REVENUE BY SERVICE LINE Revenue by Category Year One Pavlov's Bar, Event Center Coworking Boarding, Grooming, Training, Park Daycare Veterinary Hospital Total Revenue by Category Year Two Pavlov's Bar, Event Center DOGWRX Coworking Boarding, Grooming, Training, Park Daycare Veterinary Hospital Lease Total $ 4,776,563 $ 1,035,840 $ 3,011,338 $ 2,107,148 486,259 $ $ 11,417,147 $ 5,357,925 $ 1,415,232 $ 3,599,956 $ 2,559,006 $ 500,847 $ 13,432,967 Forward-looking projections cannot be guaranteed#4Project Overview Name & Location Project Cost Requested Funds Debt Service Ratio (Y1) DogWorx Heights - Houston Heights, TX Development of 64,737 sq. ft. of land into an office, co-working, dog daycare/ boarding, dog park, dog agility course, veterinary and event center Land Cost: $5.3 MM Development Costs: $13.9 MM Total Development Cost: $19.2 MM TBD DOGWRX#5Facility Square Footages Facility Square Footage Breakdown Indoor, Outdoor, and Parking Areas (SF) Co-Working Luxury Offices Dog Boarding, Daycare, and Grooming (Indoor) Training Academy Tiered Deck Seating Cabana Seating Outdoor Event Space, Park w/ qty 2 x 4K jumbo LED screens, and rooftop Concrete Parking City R.O.W. Parking and Upgrade - Concrete and Landscaping Outdoor Dog Agility Equipment Veterinary Hospital Total SF Under Roof (SF) 1122 W. 19th St. 1142 W. 19th St. 1135 W. 18th St. Total SF Under Roof Landscape Areas (SF) Front Gardens (R.O.W.) Landscape Areas Artificial Turf Total Landscape Areas Land 16,000 13,760 2,356 572 2,544 17,982 20,520 16,965 17,982 2,880 111,561 4,900 5,760 20,000 30,660 7,812 8,449 40,948 57,209 64,737 DOGW RX#6■ ▪ GTD has spent three years developing DogWorx which encompasses a service and product targeted to the socio demographic and economic trends in pet care, employment, commercial real estate and the impact of millennials coming of age. ■ Introduction to DOGWRX DogWorx seeks to capture the Work-Live-Play concept specifically targeted to urban pet owners by creating a single space with the following components: - H Pet Daycare Veterinary Clinic Pet Boarding Co-Working Dog Park Café Training Academy Pet Grooming Co-Working Event center Boarding Daycare Dog Park Pavlov's Bar E DOGWORX Aerial Rendering View of DogWorx Luxury Spac Veterinary Clinic Daycare#7I ■ I GTD's Efforts for DOGWRX Over the past three years GTD has invested over $ 3.6M in the development of the DogWorx concept (market research and demographics, financial feasibility analysis, product design, branding, marketing, etc.). Amount is exclusive of capital invested in land, capital equipment, and building materials. To date, GTD has invested over $14.2 MM into the DogWorx Houston Heights location. This amount is exclusive of partner sweat equity. Equipment and materials are either stored at GTD's warehouse, or in shipment. As quality of life becomes more important for employees, and the humanization of pets continues to grow, GTD has worked to establish a roadmap to the introduction of a one stop shop for dog-friendly coworking, and dog related services and branded products. I Major accomplishments in support of the DogWorx concept include: ■ Design of $25 M facility and future expansion for the Houston Heights area Detailed demographic analysis of the Northwest Houston area, Plano/Frisco area, and Austin area ■ ■ - ■ ■ ■ Custom design and manufacturing of items such as: Dog agility equipment, dog beds, K-9 grass, bar furniture, outdoor furniture, office furniture, outdoor fencing, pet kennels, glass folding windows and doors, and signage Research, generation of detailed financial projections for all business lines Identification, recruitment of personnel/resources for key organization roles Marketing and branding, including design and wrapping of multiple vehicles Significant research of pet care industry standards, operations management, standard procedures, best practices DOG W T GREEN TOWER DEVELOPMENT, LLC TIME SALE OEM Dog Agility Equipment, by DogWorx FOAR DOG WEL 1) O#8Schedule DOGWORX Major Milestones Majority of Heights location land acquired in 2017 Over the past three years GTD has invested over $ 3.6M in the development of the DogWorx brand (market research and demographics, financial feasibility analysis, product design, branding, marketing, etc.). ✓ Generated project renderings, layout, concept details, business plan, financials ✓ Developed custom capital equipment, products, branding, marketing efforts Sourced all capital equipment, building materials, products Purchased ~90% of project capital equipment, building materials Equipment and materials are either stored at GTD warehouse, or on site Majority of Final Equipment and materials are ordered from manufacturers Opening of Pavlov's, Spa, Daycare & Park, Jan 2022 Opening of Boarding, Daycare, Co-Working & Event Center Completion Dec 2022 Receipt of remaining project capital equipment, building materials: Q4 2021#9P Project Renderings Pavlov's Bar DOGWRX#10Project Renderings Coworking Building Daytime View A @skve DOGWRX#11Project Renderings A Coworking Building Night View @SKYE TE @skye DOGWRX TH L#12N Project Renderings Rooftop Coworking / Event Center SKAT Rooftop Coworking / Event Center SKY DOGWRX#132 Project Renderings 2nd Floor Floating Entry == BOAF G BOVE e == 1st Floor Waterfall Boarding Entry EA DOGWRX#14Project Renderings Luxury Spa Daytime View IIIII DOGWRX#15Project Renderings Luxury Spa Angle View Luxury Spa Night View DOGWRX#16I ■ ■ ■ ■ Pet Care Industry LARGE AND GROWING DEMAND IN THE SECTOR 160 million companion animals 68% of US households have pets $17 billion veterinary expenditures '17 (v. $11 billion in '96) Americans spend $257/dog at $182/ cats per year for routine care Pet health insurance premiums exceeded $1.42 billion for first time in 2020 Dog owners spend on average $1,826 per year on each dog Sources: Wall Street Journal and Rover.com ■ ■ ■ ■ DOGWRX PETS HAVE BEEN HUMANIZED AND OWNERS WILL PRIORTIZE SPENDING OVER BASIC LIVING 45% of dog owners take their dog out for a special meal on its birthday 79% of dog owners would give up going out to restaurants for their dog's care 67% would give up vacations 61% would give up cable TV and TV streaming 35% would give up their cell phones 27% would skip their credit card payments to care for their dog#17$80 $70 $60 $50 $40 $30 $20 $10 $0 68% of U.S. households own a pet, up from 56% in 1988 which is the first year data is available US TOTAL PET EXPEDITURES (Billions) 2007 Pet Care Industry 2008 2009 2010 2011 2012 2013 2014 2015 2016 Includes food, supplies and over-the-counter medicine, veterinarian care, live animal purchases and grooming and boarding. 2017 Even during the 2008 recession, total pet expenditures increased year over year. The market is extremely resilient and uncorrelated to the larger economy. Expense Surgical vet Basic Annual Expenses Routine vet Food Food treats Kennel boarding Vitamins Groomer/grooming aids Toys Dog $474 257 235 72 322 58 84 DOGWRX 47 Cat $245 182 235 56 164 46 30 30 Source: American Pet Products Association's 2017-2018 National Pet Owners Survey#18Households Dogs Location & Demographics Households Income > $75k Households Income < $75k ■ 1 Mile 8,260 5,114 3,734 4,526 3 Miles 61,234 37,101 25,743 36,589 5 Miles 176,249 96,162 65,741 110,508 To reach our 1st years' daycare goals of 184 dogs per weekday, we only need 4% of target dogs within a 1-mile radius, and 0.49% within a 3-mile radius US 290 HOV Tollway N Post ETC Jester Blvd W 18th St W-11th St SOMERSET GREEN Memorial Park Golf Course Memorial Park Wescott St W34th St North Loop W N-Durham DF Inwood Dr San Felipe St N Shepherd D Katy Fwy Shepherd Dr SSHOherd Dr -20th St HOUSTON HEIGHTS Yale St DOGWRX Fairview St Studewood St Studemont St 3W Gray 2 Airline Dr Katy Fwy Crockett St Memorial North Fwy W Dallas St#19Pavlov's Bar Assumptions All source data is publicly available at TABC's website: https://data.texas.gov/Government-and-Taxes/Mixed- Beverage-Gross-Receipts/naix-2893 I DOGWRX Projected average monthly alcohol sales of $380k. * Projections are conservatively estimated to be less than all direct comparables. The below listed bars allow leashed dogs on their patios, but do not have an attached dog park. Their sales are more than double the surrounding bars who do not allow dogs. We believe sales will actually exceed all other bars in the area with our facility but have used conservative projections for our financials. Included below are TABC alcohol sales data for each bar. McIntyre's Bar (located across the street) o $472k Average alcohol sales in the most recent 3-months of business (April - June) Little Woodrow's in Midtown (located 4.4 miles away) $483k Average alcohol sales in the most recent 3-months of business (April - June) Drift Bar (located across the street on 20th) $530k Average alcohol sales in the most recent 3-months of business (April - June)#20Boarding, Daycare, Grooming 13,760 Sq. ft. of Boarding and Daycare buildings 17,982 Sq. ft. Park with artificial K9 grass Dog Agility Course and Playground Luxury Boarding Suites: 12 Dog Daycare Capacity: 300 (4) Grooming Stations 5,472 Sq. ft. of Bar and cabanas 91 Concrete parking spaces with landscaping ▪ 8 ft tall 358 security fence around entire property ▪ Architectural fence and railings 64,737 Sq. ft. Property inside the 610 loop High-end luxury day spa ■ H ■ ■ I ■ Boarding, Daycare, Grooming First Year Projections (at a conservative 50% occupancy rate for Daycare 27% for Boarding) Y1 Revenue projection from Boarding, Daycare, & Park: $3,715,510 ▪ Y1 Revenue projection from Grooming & Spa: $898,975 1 Daycare & Agility Park 11 Pavlov's Bar - Parking Lot View DOGWRX 10 y gy BE KIND#21Assumptions - Boarding Average dogs per night Dogs per Night: Occupancy: Enclosures: Average price of $70, which includes pet insurance and daycare. A shift in consumer attitudes has resulted in strong demand for luxury goods for pets (IBISWorld). 2021 48 21% 224 AMMA 2022-2023 53 24% 224 ■ 1 SEL Competitor Pricing: Yale Street Dog House & Bakery: $60 per night, includes daycare ■ DOGWRX S Houston Bark Park & Daycare: $60-70 per night, includes daycare Molly's Mutt House: $72 per night includes daycare ■ Jackson's Place Unleashed Pet Resort & Bakery: $83 per night, includes daycare At full capacity (65), and not accepting new dogs#22Average dogs per weekday Dogs per Weekday: Assumptions - Daycare Enclosures: Occupancy: 50% ● ● 2021 ● 150 300 2022-2023 165 55% 300 Average price of $40 including pet insurance Competitor Pricing: Yale Street Dog House & Bakery: $30 per day Yuppie Dogs: $35 per day Houston Bark Park & Daycare: $40-50 per day People correlate price with quality. The DogWorx target market are customers who pamper their pets To reach our 1st years' daycare goals of 150 dogs per weekday, we only need 4% of target dogs within a 1-mile radius, and 0.49% within a 3-mile radius Potential to exceed plan Grew their average dogs per day to 110 dogs within 18 months • BE TI DOGWORX Molly's Mutt House: $40 per day Jackson's Place Unleashed Pet Resort & Bakery: $48 per day At full capacity (65), and not accepting new dogs#23Daycare and Grooming-Market Overview Bone on the Bayou aoth Street 73443060 Train -1428 Houston Bark Park & Daycare #2 Polka Dot Dogs *These sites are the closest in proximity to the 1130 W 19th Street property DOGWORX Hoity Toity Pet Grooming & Daycare Foily Covering & Dog Daycars 713-505-1401#24Daycare and Grooming - Market Overview Yale Street Dog House & Bakery DOC HOUSE Boarding Groomin Molly's Mutt House MOLLY'S MUTT HOUSE MO Paws Pet Resort *These sites are the closest in proximity to the 1130 W 19th Street property 8 Paws Pet Resort m Puppy Chic Grooming & Doggy Daycare SPA DOGWORX OFEN PUPPY CHIC#25= ■ B ■ Management Team: DOGWRX MICHAEL LESTER Founder- CEO Seasoned international real estate developer with 40+ year's experience. Successful execution on dozens of high-profile international projects, each valued between $40 MM to $1.3 B in value, from conceptual and architectural design, to construction and project management. Proven track record to complete and deliver complete turnkey projects on time and on budget. Management expertise in manufacturing process, cost optimization, labor efficiency, and product and service quality delivery. 20+ years of experience with low-cost country sourcing, facilitating project equipment and materials supply at significantly reduced costs. ■ ■ ■ = GEORGE ZURENDA Co-Founder Interior designer with experience in industrial design, strategic sourcing, logistics, and project management. Designed numerous high-end retail spaces, restaurants, hotels, palaces for the royal families of Saudi Arabia, Qatar, and Bahrain, beachfront resorts, and multi-family projects. Expert in OEM Design, low-cost country sourcing, and logistics for industrial equipment, building materials and furniture design. Management of team members in multiple international offices. M H ■ ■ ■ DOGWRX WILLIAM JOHNSON CFO Certified Financial Planner Chartered Financial Analysis Certified Management Accountant CPA Accredited Rice University, Masters in Finance, Bachelors in Finance, Magna cum laude. Stanford University, Bachelors in Accounting. Fluent in seven languages#26■ ■ Management Team: DOGWRX MICHAEL SHUMARD CCO 43 years experience in project management, building and product design. 21 years with the Green Tower team. ■ ■ LEE MENDEZ CDO Product design, furniture, statues, signs. Experience in creating branding, industrial design, digital illustration, logo design, signs, land site plans, facility sketching. 3D facility rendering, design & facades. 6 years with Green Tower Team. DOGWRX DELMA LESTER HR Manager 48 years of real estate management and development experience. 30 years of construction and project management experience. Decades of successful experience with financial planning and investment strategy. Oversees personnel recruitment, training, and management.#27# ■ H Management Team: DOGWRX ROB DUNN VP Training Certified dog trainer and behavior specialist with 20+ years training and leadership experience. Current Regional Training Director of the United Schutzhund Clubs of America. Multi-patent pet product holder. Pet CPR and First Aid instructor. ■ ■ JESSY GABRIEL VP Services Professional trainer, 20 years plus. Pet product patents sold in over 30 countries. Represented the United States in multiple international competitions. Movie animal trainer: Friday the 13th, Hitcher, Hours, Revolution and Joe. W - DOGWRX SHAUN WAITS Hospitality Service Manager General management and food and beverage industry professional with MBA from Thunderbird School of Global Management, and B.S. in Hotel and Restaurant Management from Northern Arizona University. Currently serving as CEO for agricultural education and product supply NGO based in Phnom Penh, Cambodia, and is working to transition the organization to a self-sustaining enterprise. Served as a regional training manager for Darden Restaurants, Inc.-an industry leading multibillion-dollar restaurant operator. Was responsible for training, new location initial start up and ops, and turnaround for struggling operations. Additional experience in roles such as: luxury resort AGM, Ops Consultant, and Marketing Consultant.#28Consultant Services Team: DOGWRX ■ ■ I ■ SUSAN BRIGGS Caine Operation Consultant Identified to assist in developing the operating procedures, training of personnel, and providing overall general guidance for animal related operations. Owned Urban Tails (Houston based boarding, daycare and grooming business) for 12 years. Founded Crystal Canine to provide training and consulting to the animal pet care industry. Leader in the off-leash dog play arena. http://www.crystalcanine.com/about https://www.thedoggurus.com/pages/about-2 ■ LAURA LAAMAN DOGWRX Marketing Manager Consultant Identified to assist in Marketing related activities, from training to the development and implementation of marketing strategies. 28 years as a proven consultant with a track record of delivering greater profitability and results for her clients. Laura is a published, best-selling author and a guest speaker at top companies and institutions including Harvard Business School. She has been featured on CNBC and has contributed to over a billion dollars in increased revenues for her clients. https://www.outstandingpetcare.com/testimonials#29PAVLOV'S "DV DURY AA-123-AA 152-YY On Behalf of DOGWORX THANK YOU NA DO GREEN TOWER DEVELOPMENT, LLC

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