Dogworx Presentation
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Pet Care Industry
LARGE AND GROWING DEMAND IN
THE SECTOR
160 million companion animals
68% of US households have pets
$17 billion veterinary expenditures '17
(v. $11 billion in '96)
Americans spend $257/dog at $182/ cats
per year for routine care
Pet health insurance premiums exceeded
$1.42 billion for first time in 2020
Dog owners spend on average $1,826 per
year on each dog
Sources: Wall Street Journal and Rover.com
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DOGWRX
PETS HAVE BEEN HUMANIZED AND OWNERS
WILL PRIORTIZE SPENDING OVER BASIC LIVING
45% of dog owners take their dog out for a
special meal on its birthday
79% of dog owners would give up going
out to restaurants for their dog's care
67% would give up vacations
61% would give up cable TV and TV
streaming
35% would give up their cell phones
27% would skip their credit card payments
to care for their dogView entire presentation