#1DRIZLY@BREWBOUND All material enclosed is confidential. DRIZLY#2drizly.com | CONFIDENTIAL Taylor Burton VP, Strategic Partnerships Previous: PayPal, eBay [email protected] 2 Justin Robinson Co-founder [email protected] DRIZLY#3drizly.com | CONFIDENTIAL Quick History of Drizly 3 DRIZLY#4drizly.com | CONFIDENTIAL 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Percent of Sales 2016 || Total Retail 4 Alcohol Offline Online DRIZLY#5drizly.com | CONFIDENTIAL SPATEN SI ne G Coronita ronita THIS BASS May 2013 G FALE Bass 5 ALE ORDON'S QUORS Drizly DRIZLY#6drizly.com | CONFIDENTIAL 2013-2015 Trajectory Get alcohol delivered. 6 // | \\ 4 DRIZLY#7drizly.com | CONFIDENTIAL 2016 Trajectory Shop across stores. 7 VI. // | \\ 1 // | \\ 4 \\ 1 % DRIZLY#8DRIZLY drizly.com | CONFIDENTIAL BEER WINE LIQUOR EXTRAS Corona Extra DEALS Drizly Beer Lager / Pale Lager American-Style Lager RECIPES Corona Extra ✰✰✰✰✰9 Reviews ABV 4% Region Mexico 6x 12oz Bottles The Result 6x 12oz Cans Q Search Beer, Wine & Liquor 9 12oz Bottle Product Description A staple at everything from summer beach parties to everyday occasions, Corona Extra is a pilsner-type Mexican beer with a slightly sweet taste and a dash of citrus. Hints of lemon and ginger round out the flavor for a crisp and firm taste. Corona Extra was first introduced in the U.S. in 1981, and became the fastest growing imported beer in U.S. history. Corona Extra has been brewed and bottled in Mexico since 1925, and is the #1 selling imported beer in the U.S. Choose a Store For serving, try adding a fresh wedge of lime to bring out the citrus flavors. We recommend enjoying this simple brew from the bottle (or can), and if possible on a beach somewhere. Retailers compete for customers. Get It Now Shipping Get it delivered in under an hour or schedule a delivery time at checkout. I I $9.29 Sold by King Keg 8.2 Good $25.00 minimum 1 Get It Later Add To Cart $11.29 Sold by Fireside Cellars 9.1 Excellent $25.00 minimum Hi, Justin Add To Cart DRIZLY#9drizly.com | CONFIDENTIAL #1 result for "liquor" 9:00 PM aliquor ll Verizon I Liquor | Drizly Drizly, liquor Liquor.com Order liquor online at Drizly and have it delivered I directly to your door. With the largest selection of liquor, it's easy to find your favorite whiskey, vodka, Itequila... I Liquor | Drizly Whiskey Vodka Tequila Twitter > Liquor Floating Tiki Bars Are Real and They're Amazing bit.ly/2AzVRT8 9% 26 seconds ago (50) Can't Get to 1 This Weeken Next Best Thi bit.ly/2AakPC 30 minutes ago 10 I I #2 result for "beer" Verizon 9:00 PM a beer Beer - Wikipedia Wikipedia wiki Beer Beer is the oldest and most widely consumed alcoholic drink in the world, and the third most popular drink overall after water and tea. Beer is... Draught beer History of beer Beer style Beers You'll Love | Drizly Drizly, beer TOP STORIES 9% Order beer online at Drizly and have it delivered directly to your door. With the largest selection of beer, it's easy to find a great tasting IPA, lager... Bud Light Heineken Lager Netherlands... IPA Budweiser sending barley to space in hopes of learning Be DRIZLY#10drizly.com | CONFIDENTIAL 2017 • First 1MM transactions in 4 years, we'll facilitate 1MM transactions in 2017 12MM+ visitors, 5% of LDA Americans 1000+ retailers 50+ unique POS integrations $35MM raised • 70 employees ● ● Key Metrics ● 11 DRIZLY#11drizly.com | CONFIDENTIAL Drizly will win by being as close to the customer as possible, and will help our partners do the same. 12 DRIZLY#12Current Markets Intrastate Shipping Upcoming Markets "OMA timing subject to change drizly.com CONFIDENTIAL SF Vancouver Seattle Los Angeles Oregon Orange County San Diego Las Vegas Scottsdale Phoenix Tempe Tuscon Coverage Edmonton Calgary Wyoming 14 Fort Collins Boulder Denver Fort Worth Kansas City Austin Dallas OD San Antonio Houston Minneapolis St. Louis Chicago 70 markets, 26 states, 60% of LDA Americans New Orleans Indianapolis Eastern Canada Detroit Nashville Memphis Cleveland Akron Columbus Cincinnati Louisville Buffalo Knoxville Worcester NYC New Jersey Charlotte Arlington Raleigh Portland Jacksonville Orlando Tampa Bay Ft. Lauderdale Miami Boston Providence Baltimore Washington DC Connecticut DRIZLY#13Current Markets Intrastate Shipping Upcoming Markets "OMA timing subject to change drizly.com | CONFIDENTIAL SF Vancouver Seattle Los Angeles Oregon Orange County San Diego Las Vegas Scottsdale Phoenix Tempe Tuscon Coverage Edmonton Calgary Wyoming 14 Fort Collins Boulder Denver Fort Worth 900 Kansas City Austin Dallas San Antonio Houston Minneapolis St. Louis 70 markets, 26 states, 60% of LDA Americans Chicago New Orleans Indianapolis Memphis Eastern Canada Detroit Nashville Cleveland Akron Columbus Cincinnati Louisville Buffalo Knoxville Worcester NYC New Jersey Charlotte Arlington Raleigh Portland Jacksonville Orlando Tampa Bay Ft. Lauderdale Miami Boston Providence Baltimore Washington DC Connecticut DRIZLY#14Customers 右右右右右右右右右右右 GGGGGGGGGGG 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 GGGGGGGGGGG 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 右右右右右右右右右右右 GGGGGGGGGGG GGGGGGGGGGG 右右右右右右右右右右右 右右 右右右右右右右右右右右 右右右 右右右右右右右右右右右 右右右右右右右右右右右 O Suburban Rural Urban 85% Urban DRIZLY 15 drizly.com | CONFIDENTIAL#156% 5.5% 5% 4.5% 4% 3.5% 3% 2.5% 2% 1.5% 1% 0.5% 0 drizly.com | CONFIDENTIAL Age 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Skews Millennial 16 DRIZLY#16drizly.com | CONFIDENTIAL 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0 Overall Male: 55% Overall Wine Gender 55% Male, 45% Female 17 Liquor Beer DRIZLY#17drizly.com | CONFIDENTIAL 24% 20% 16% 12% 8% 4% 0 |"||""""T Less than $15K $15,000-$19,999 $20,000-$29,999 6666$ - 0000$ Income $40,000-$49,999 18 $50,000 - $74,999 Drizly Users US Population Skews higher income. $75,000-$99,999 $100,000-$124,999 Greater than $125K DRIZLY#18$240 $220 $200 $180 $160 $140 $120 $100 $80 $60 $40 $20 0 drizly.com | CONFIDENTIAL Drizly.com Corporate Male Female Average Ticket Scheduled On Demand 19 Shipping Rings online are 3x those in store. Delivery Pickup In-Store Benchmark DRIZLY#19drizly.com | CONFIDENTIAL Where is this urban, higher income, millennial, early-adopter spend going? 20 DRIZLY#2070% 60% 50% 40% 30% 20% 10% 0% 2016-Jan 2016-Feb drizly.com | CONFIDENTIAL 2016-Apr 2016-Mar 2016-Jul 2016-Jun 2016-May Share by Category by 9L Case Volume 2016-Oct 2016-Sep 2016-Aug 2017-Jan 2016-Nov 2016-Dec 21 2017-Feb 2017-Jul 2017-Apr 2017-May 2017-Jun 2017-Mar 2017-Oct 2017-Sep 2017-Aug YTD '17 vs. '16 Share I Beer | -8% I I -Wine I I I I I -Liquor L +14% +11% DRIZLY#21drizly.com | CONFIDENTIAL 2015 Beer Sales on Drizly 2016 Gross beer sales on Drizly are at least doubling YoY. 23 2017P DRIZLY#2235% 30% 25% 20% 15% 10% 5% 0% 2015-Q1 2015-Q2 drizly.com | CONFIDENTIAL 2015-Q3 Beer Percent of Alcohol Sales By Age Group 2015-Q4 2016-Q1 2016-Q2 2016-Q3 25 2016-Q4 2017-Q1 2017-Q2 Beer decline is being driven equally across age cohorts. 2017-Q3 2017-Q4 Q3'16 vs. Q3'17 Share Change -21-29 -11% I -30-39 -10% I -40-49 -9% I -12% 50+ DRIZLY#2330% 25% 20% 15% 10% 5% 0% 2015-Q1 drizly.com | CONFIDENTIAL 2015-Q2 2015-Q3 Beer Percent of Alcohol By Gender 2015-Q4 2016-Q1 2016-Q2 2016-Q3 2016-Q4 26 2017-Q1 Same by gender. 2017-Q2 2017-Q3 2017-Q4 Q3'16 vs. Q3'17 Share Change Male I -10% Female -12% DRIZLY#2425% 20% 15% 10% 5% 0% 2015-Q1 drizly.com | CONFIDENTIAL 2015-Q3 2015-Q2 2015-Q4 Beer Percent of Alcohol By Income Bracket 2016-Q1 2016-Q2 2016-Q3 2016-Q4 2017-Q1 27 2017-Q3 2017-Q2 2017-Q4 Those making between $50-100K are driving decline. Q3'16 vs. Q3'17 Share Change -Less than $50,000 -$100,000+ $50,000-$100,000 -7% -3% I -17% |__ _| DRIZLY#2520% 15% 10% 5% 0% -5% -10% -15% -20% -25% -30% drizly.com | CONFIDENTIAL Austin % Change of Beer Share Q4 2015 v. Q4 2017 By Market — H 29 Boston Denver Chicago Markets are very different, and should be treated that way. Washington, DC New York City DRIZLY#2640% 35% 30% 25% 20% 15% 10% 5% 0% 2015-Q1 2015-Q2 drizly.com | CONFIDENTIAL 2015-Q3 Beer Percent of Alcohol Sales By Market 2015-Q4 2016-Q1 2016-Q2 2016-Q3 2016-Q4 28 2017-Q1 2017-Q2 2017-04 2017-Q3 Boston Denver Chicago Austin -Washington, DC New York City DRIZLY#2760% 50% 40% 30% 20% 10% 0% 2016-Jan 2016-Feb drizly.com | CONFIDENTIAL 2016-Apr 2016-Mar Beer Sales Brewed Within State As Percent of Craft Beer Sales 2016-Jul 2016-Jun 2016-May 2016-Oct 2016-Sep 2016-Aug 2017-Jan 2016-Nov 2016-Dec 30 2017-Feb 2017-Apr 2017-Mar 2017-Jun 2017-Jul 2017-May 2017-Oct 2017-Aug 2017-Sep In fact, locally brewed craft beer is growing as a percent of all craft beer sold. Oct'16 vs. Oct'17 Share Change r +9% I DRIZLY#2880% 70% 60% 50% 40% 30% 20% 10% drizly.com | CONFIDENTIAL 0% CO TX CA Locally Brewed Craft Beer Sales By State MN ΜΑ LA 31 NY III IN WA Some states over-index on locally brewed beer. ΜΟ MD DRIZLY#29Likely Unlikely drizly.com | CONFIDENTIAL Rosé Wine Red Wine Where are beer buyers going? Whiskey Champagne White Wine 32 Rum Vodka Liqueurs Beer buyers are likely to switch to wines and whiskeys, but not gin or tequila. Tequila Gin DRIZLY#30Likely Unlikely Unique Items Order Total drizly.com | CONFIDENTIAL Likelihood of Repeat Customer Total Liquor SKUS Corporate Buyer Total Wine I Total Beer SKUS I SKUS 33 I The more beer SKUs in an order, the less likely a user is to return. Delivery Time Gift DRIZLY#31drizly.com | CONFIDENTIAL Operational challenges the beer industry has to consider in their eComm strategy 34 DRIZLY#32drizly.com | CONFIDENTIAL Suspected Fraud Inventory Accuracy Delivery Time Out of Stock 0% Top Order "Contacts" (Issues) Overall 5% 10% 35 15% 20% 25% DRIZLY#33Likely Unlikely drizly.com | CONFIDENTIAL Inventory Accuracy Likelihood that "Contact" is about beer Out of Stock Delivery Time Inventory accuracy or out of stock issues are likely due to beer. 36 Fraud DRIZLY#34drizly.com | CONFIDENTIAL User Feedback "I think in general was great and efficient. I guess one downside was that a few of the beers I ordered were not in stock at the store - one was a stone enjoy by that had 2014 listed as the time to enjoy - if the list could be updated weekly that'd be better - price was good - guy called me to get other options and not having to drive out to get it was awesome." - Craig, Indianapolis, November 27th, 2017 37 DRIZLY#35drizly.com | CONFIDENTIAL Playbook for a brewery's success online 38 DRIZLY#36drizly.com | CONFIDENTIAL Distribution Playbook 1. Use unique UPCs! We get it, it's tough... but this will be table stakes Maintain up-to-date product info and bottle shots on Drizly 2. 3. Get in the cooler 4. Work with Drizly data team on best product/market fit 39 DRIZLY#37Ways to partner with Drizly Free 1. Subscribe to the Drizly Data Distillery (data.drizly.com) 2. Link to your product page on Drizly 3. Drizly call-to-action overlays on external media BEER- BREWERY-SUSTAINABILITY EVENTS- GRAND CRU SHOP- SUBSCRIBE LOG IN Q- FIND BEER FROM NEW BELGIUM Let us help you find your favorite beer with our online beer finder. drizly.com | CONFIDENTIAL New! Buy now through Drizly. Running low on New Belgium beer? Get it delivered now through Drizly. Available in select markets. 40 Tito's Handmade VODKA FIND TITO'S Just look for the copper cap... or find a retailer. SELECT CITY SELECT STATE ZIP CODE SEARCH Buy Online DRIZLY M DRIZLY#38drizly.com | CONFIDENTIAL Ways to partner with Drizly Paid 1. Insights Partnerships a) In-Stock/Out-of-Stock Report b) Shopper behavior including demographics, basket mix, repurchase rates 2. Merchandising Programs (On-Platform) 3. Paid Search and Targeting Programs (Off-Platform) 41 DRIZLY