#1Agenda • Drizly- Who, What, & How? Value Proposition to the Industry • Working With Suppliers ● Goals and Near Term Focus ● ● DRIZLY#2DRIZLY The Largest On Demand Alcohol Delivery Service Your favorite beer, wine, or liquor delivered by your local liquor store in 30 to 60 minutes A few taps sends your favorite beer, wine, and liquor on its way Your order is fulfilled by a Drizly retailer Track your driver as your alcohol comes to you ID Driver verifies consumers' age using proprietary app Enjoy!#3CONSUMER PRODUCT ARA 1626 J • Consumers use the app/website to have their favorite beer, wine, or liquor delivered to them by a local, partner retailer in under an hour. No Markups. $20 Minimum $5 Fee. • Retailers process the transaction and products are delivered by a store employee or contractor. • Retailers pay Drizly a monthly license fee to be part of the fulfillment network. DRIZLY ENABLES EXISTING INDUSTRY STRUCTURE, KEEPING THE THREE TIERS INTACT TO CREATE MORE VALUE FOR INCUMBENT. DRIZLY m#4DRIZLY The Future of Alcohol Commerce = Q Search LAGER Yungling ALES Brooklyn Lager 09 REWARDS 2 What I'm Drinking: Beer Preferences: Stout Seasonal Wine Preferences: C Sauv Merlot P. Grigio 4:21 PM Profile 28% Il. * POINTS 7,823 19% Midas Touch Dogfeh Head (9% ABV $12.99 SIMILAR BEERS Dogfish Head 4 bottles MORE FROM DOGFISH HEAD ADD TO CART#5DRIZLY ✓ State by state regulatory approvals Our Platform Contains Unique & Proprietary IP Scalable inventory and delivery network ID Secure forensic ID verification technology used by law enforcement worldwide Massive normalized global database of beer, wine, spirits API and developer tools to integrate liquor delivery into any website, mobile app, or advertising media#6DRIZLY Phase 1: Turning Delivery into Logistics Store A Store F Drizly Store C Store E Store D Store B Regulatory approval Retail partner sourcing approach • Dense urban areas . POS sophistication Delivery infrastructure Price & selection Fulfillment optimization . Local retail network set up Delivery zones no greater than 10 min from store(s) . Order routing Route optimization#7Drizly Phase 2:- Bringing the Digital Age to Alcohol DRIZLY#8DRIZLY m Phase 2: A Consumer Experience Stuck in the Past The in-store shopping experience has not meaningfully changed in decades Misaligned for today's consumers' shopping expectations [compared to other retail sectors] . No personalization Minimal digital curation or product discovery Analog merchandising • With ever increasing SKUS, consumers can easily get lost How do brands differentiate within the retailer?#9DRIZLY AT&T GET THE DOOR. IT'S THE LIQUOR STORE POPULAR Shopping Experiences for Digital Age Tite's Handmade Vo... LIGH Coors Light Beer 11:25 Bud Light Svedka Vodka Wine 6 67% Stella Artois Lite Miller Lite IPA ST. PATRICK'S DAY PARTY PLANNING Stella Artois B DATE NIGHT Magners Origi DOO 10:17 Diet Coke 100 Solo Colored Pa DO The Pinot Projec.... Mark West Pinet.... Kris Pinot Grigie OFFICE HAPPY HOUR O Stella Artois Bel... Harp Lager Guinness Jack Daniels O Santa Margher C The Pinot Proje Complete redesign of Drizly order catalogs across web and apps User impact: . Personalization based on past preferences and product searches Product discovery • Ratings, reviews and rich media . (40% increase in page views) Informed Recommendations Supplier impact: . Data informed merchandising Brand interaction at point of sale .#10DRIZLY Enhanced Product Pages Product carousel: showcase multiple products/varietals Spotify API integration BOURBON & BLUES A CURATED SPOTIFY LIST WE THINKPAIRS WELL Recipes Enhanced Brand Page Web forms: CRM/ sweeps BULLEIT BOURBON LEMONADE BULLEIT BOURBON WHISKEY. KENTUCKY CALLING 0 BELL Recipes 4:21 PM RYE MANHATTAN RYE MANHATTAN Bulleit Rye Maraschino Cherries Sweet Vermouth Add all to cart 22 %. Angostura Bitters . . . Create a custom brand experiences within an e- commerce environment Accentuate story-telling and enhance consumer experiences Easily can import existing html content Social media feeds Video Additional branded content (tasting notes/recipes/ images) Web forms (contest, CRM, referrals)#11DRIZLY Ameri ◆ New Media Placements 123 11:52 American Whiskey Jack Daniel's Old No. 7 Avery The Beast Grand Cru Ale Avery Hog Heaven Barleywine QWERTYUIOP ASDFGHJKL ZXCVBNM Ⓡ 9 Sponsored listing 64% space Cancel Search ●●000 AT&T LTE Jameson Irish Whiskey Jameson $42.00 10:27 AM MORE FROM JAMESON Jameson Irish W... Jameson Black... PEOPLE ALSO BOUGHT FEATURED PRODUCT PLACEMENT Beefeater Gin 12% + ADD TO CART Jameson Irish W... Belvedere Vodka Native placements AT&T Dewar's White Label Laphroaig 10 Year 15:11 Scotch Whisky JACK DANIEL'S The Family Lagavulin 16 Year The Glenlivet 12 V Oban 1 Subcategory placements#12DRIZLY Local Direct Advertising and Awareness Direct Mailers, Traditional Magazine and Newspaper Placement, Street Team, Door Hangers, etc... JACK DANIEL'S The Family Use the code JACKDANIELS FOR $10 OFF YOUR FIRST ORDER ON DRIZLY W 19950 JACK DANIEL'S THE JOY OF DRINKING What is Drizly? Alcohol delivery from our app to selection and price DRIZU How does it work? Give us your address Selections stores in your neighborhood All transactions happen in the app. drizly.com/jackdaniels BEER, WINE, AND LIQUOR. DELIVERED. Promotion valid in eligible delivery areas 2 Live freely, get it delivered. Get Jack Daniel's delivered right schedule it for a later time#13DRIZLY Product Roadmap Premise-Apps dominates mobile usage. Create frictionless alcohol commerce environments between apps Use case: From HBO Now app, order Bulleit before watching "Game of Thrones" Drizly commerce ecosystem Premise - Alcohol is not consumed by itself Use case: order flowers from FTD with your Moet & Chandon Social sharing and group ordering DRIZLY One touch multi- ordering Premise - Drinking is the original social network. Facilitate group participation during purchase process Open store network Use case: Party host sends order link to attendees of the party to choose their favorite drinks Better personalization w/ big data Premise - Drizly retail store integration taps into POS. Leverage inventory and payment data Use case: Target consumers who buy Bulleit within Drizly outside of Drizly on the web + measure sales lift Premise- Open the store network and allow users to transact with stores based on long tail inventory, service levels, price, etc Use case: Allow consumer to buy JW Blue Label when its not sold at closest retail partner#142015 Focus and Goals 1. Building the largest and most sophisticated retail partner network 2. Continuing to build technology to make delivery efficient, reliable, and profitable 3. Driving consumer awareness of alcohol ecommerce and Drizly through cohesive marketing (digital, traditional, out of home, street, etc...) With increased scale, we can add significant value throughout the Three-Tiers ORIZLY كل في