#1F WHY INVEST IN FAIRMONT HOTELS & RESORTS AccorHotels Global Development February 2018#2F UNFORGETTABLE. SINCE 1907. Celebrating the heart of the destination through charismatic service and thoughtful attention to detail, Fairmont leaves guests feeling cherished and exceptional. Experience Fairmont's grand presence through its distinctive public spaces with local design inspiration, classic cuisine or its history of hospitality and see why this brand has been unforgettable since 1907. The Fairmont story began in 1907, with the opening of an iconic hotel - Fairmont San Francisco. That same year, Fairmont's New York hotel, The Plaza, opened. Since our founding, Fairmont has never been a brand that imposes itself upon a culture. Rather, we have ensured that each of our 70 hotels, from San Francisco to New York to London to Monte Carlo and on to Asia, captures and connects to each destination's distinctive spirit and becomes "the place to be". CHARISMATIC THOUGHTFUL CHERISHED EXCEPTIONAL WHY INVEST IN FAIRMONT | POSITIONING | 2 Fairmont Century Plaza, Los Angel#3F FAIRMONT HAS TREMENDOUS VALUE WORLDWIDE 70% Brand total awareness in the USA. 90% in Canada €70 Brand average rate premium versu independent hotels 72% of guests say Fairmont makes them feel like they are in the heart of the destination WHY INVEST IN FAIRMONT | USP | 3#4AN EVER EXPANDING PORTFOLIO CURRENT Satment 25 Countries 76 Hotels 29,697 Keys 15 Residences 31 100% Managed Hotels WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 4 PIPELINE 15 Countries 21 Hotels 6,939 Keys** 17 Residences 黄黄爱 Fairmont Jakarta, Indonesia - Figures as of end 2017#5FAIRMONT PIPELINE OPENINGS 2018 AND BEYOND Fairmont Austin, 1048 rooms (2018) Fairmont Wuhan, China, 324 rooms (2018) Fairmont Abu Dhabi Marina Resort and Residences, UAE, 563 rooms (2018) Fairmont Guiyang, China, 280 rooms (2019) Fairmont Century Plaza, Los Angeles, USA, 394 rooms (2019) Fairmont Rabat, Morocco, 186 rooms (2019) Fairmont Taghazout Bay Resort, Morocco, 150 rooms (2019) Fairmont Citystars Sharm El Sheikh, Egypt, 414 rooms (2019) Tehran Iran Mall, Iran, 359 rooms (2019) Fairmont Mykonos, Greece, 176 rooms (2020) Fairmont Ambassador Seoul, South Korea, 321 rooms (2020) Fairmont Kuala Lumpur, Malaysia, 690 rooms (2020) Fairmont Costa Canuva Nayarit, Mexico, 250 rooms (2021) Fairmont St Lucia Carribean, 120 rooms (2021) Fairmont Al Jazayer Beach, Bahrain (2021) Fairmont Jeddah KSA, Saudi Arabia, 315 rooms (2022) Fairmont Cairo Pyramids, Egypt, 250 rooms (2022) FAIRMONT CENTURY PLAZA, USA (Q3 2018) 394 rooms WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 5 FAIRMONT AUSTIN, USA (2018) 1,048 rooms Secured Pipeline from January 2018 to March 2020#6SALOY SAVE SAVOY FAIRMONT FLAGSHIPS THE SAVOY, A FAIRMONT MANAGED HOTEL, LONDON, UK 267 rooms WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 6#7FAIRMONT FLAGSHIPS THE PLAZA, A FAIRMONT MANAGED HOTEL, NEW YORK, USA 282 rooms WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 7#8FAIRMONT FLAGSHIPS FAIRMONT BANFF SPRINGS, BANFF, CANADA 764 rooms WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 8#9FAIRMONT FLAGSHIPS FAIRMONT THE PALM, DUBAI, UAE 381 rooms WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 9#10礼礼 花银行 LAKE HOTE HU FAIRMONT FLAGSHIPS FAIRMONT PEACE HOTEL SHANGHAI, CHINA 270 rooms WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 10#11Fairmont LATEST OPENINGS Fairmont FAIRMONT AMMAN, JORDANIE 309 ROOMS 4 FAIRMONT ROYAL PALM MARRAKECH, MOROCCO WHY INVEST IN FAIRMONT | NETWORK & PIPELINE | 11 134 ROOMS#12F TURNING MOMENTS INTO MEMORIES Connection Between FAIRMONT AND DESTINATION Connection Between GUEST AND DESTINATION Connection Between FAIRMONT AND GUEST WHY INVEST IN FAIRMONT | KEY IDENTIFIERS | 12#13F FAIRMONT GOLD FAIRMONT GOLD EXCLUSIVE EXECUTIVE FLOOR • Fairmont Gold is a Hotel within a Hotel, where the art of exception service is elevated to create an exclusive personal experience, designed to fulfill the needs of the discerning business and leisure travelers. 42 hotels in 11 countries: Canada, U.S., Bermuda, Ukraine, Azerbaijan, Philippines, China, UAE, Kingdom of Saudi Arabia, Egypt and India. Accounts for 10% to 15% of room inventory, but generates(on average)a rate premium of $150 USD with minimal incremental operating costs. WHY INVEST IN FAIRMONT | KEY IDENTIFIERS | 13 Fairmont Quasar Istanbul - gold#14F ICONIC MEETING AND EVENT SPACES Event planners around the world seek out Fairmont as the leading operator of luxury hotels of scale: hotels that can accommodate midscale and large events at various price points, without compromising on luxury. Fairmont's brand name-according to J.D. Power - is the most highly regarded amongst luxury meeting and event planners. WHY INVEST IN FAIRMONT | KEY IDENTIFIERS | 14 Plaza, Boston, USA#15F TOP-RANKED GOLF • Associated by golfers from around the globe with the most inviting fairways and exhilarating shots Many courses designed by great names in the business: Robert Trent Jones, Jr.; Greg Norman; Sam Torrance and Stanley Thompson 12 managed courses in 7 countries (Canada, U.S., Bermuda, Scotland, US, Morocco, Kenya) and partner courses in the U.S. and Mexico WHY INVEST IN FAIRMONT | KEY IDENTIFIERS | 15#16F BRAND ADVERTISING Formulated to feel "of the moment," like an Instagram image, Fairmont's advertising captures a guest's moment of discovery: Each of our advertisements ends with our tagline: UNFORGETTABLE. SINCE 1907. 4:12PM The moment Montreux brought history to life. WHY INVEST IN FAIRMONT | COMMUNICATION | 16 Dreaming of the Belle Époque in Montreux, experiencing Edwardian elegance in London, re-living the Jazz Age in Shanghai-when you stay with Fairmont, you're never far away from the history, culture and architecture that define the unique character of the places we call home. For truly inspired family or business trips, make Fairmont Le Montreux Palace. The Savoy or Fairmont Peace Hotel or any of our 70+ destinations around the world- your home base for memories that last a lifetime. Gateway to your moment in over 20 countries. fairmont.com Fairmont UNFORGETTABLE. SINCE 1907.#17F DIGITAL COMMUNICATIONS Facebook Fans: 310,070 LIKES -> FAN BASE ACTIVATION WITH CONTESTS SUCH AS: facebook F Fairmont Hotels & Resorts @fairmonthotels Home About Photos Videos More ▾ Instagram дод F fairmonthotels 1285 publications 229 S Fairmont Hotels & Resorts beloved and share your montMoments Unforgettable since 1907 Famo Fairmont UNFORGETTABLE SINCE 100T CONTEST SHARE ABOUT JOIN LOGIN a Travel/Leisure GUEST STORIES | DESTINATIONS | FOOD & DRINK | SPA & WELLNESS | WEDDINGS | ARTS & CULTURE | FAIRMONT MAGAZINE | FAIRMONT COCKTAILS AN ORIGINAL SUMMER PHOTO CONTEST ENTRIES FINALISTS SHARE YOUR SUMMER STORY FOR YOUR CHANCE TO WIN CONTEST RULES | TERMS & CONDITIONS APPLY INSTAGRAM 96,400 Followers Growth rate: 2000+ per month Q Search for posts on this Page PEOPLE Twitter Followers: 172,000 FOLLOWERS F Fairmont Hotels @FairmontHotels "Suite Tweets" from Fairmont Hotels & Resorts - an impressive collection of luxury hotels worldwide. Toronto 8bit.ly/fairmonthotels Inscrit en août 2008 WHY INVEST IN FAIRMONT | COMMUNICATION | 17 1713 Photos et vidéos > Fairmont Hotels & Resorts 18 hrs A desert oasis at Fairmont The Palm. Thank you to travel_edit for this beautiful photo. TWEETS 16,4 k ABONNEMENTS 6.572 ABONNÉS 161 k J'AIME LISTES 3 625 2 Tweets Tweets & réponses Médias Fairmont Hotels @Fairmont Hotels - 23 h The ultimate Colorado ski getaway at @FairmontFKL bit.ly/2kX4r0t #FairmontSki Book Now#18UK 48 40 40 GERMANY EUROPE FRANCE 38 RUSSIA FAIRMONT TOTAL AWARENESS A STRONG AWARENESS >40% IN 7 KEY COUNTRIES 23 AMERICAS 90 70 32 Source: BEAM - Brand Equity & Awareness Monitoring December 2017 | Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country WHY INVEST IN FAIRMONT | PERFORMANCE | 18 66 42 37 29 ASPAC MEA UAE/S.ARABIA 56#1994 93 lili UK GERMANY FRANCE RUSSIA FAIRMONT BRAND MARGIN© A STRONG RATE PREMIUM PERCEPTION, €70 WORLDWIDE The best loved brand among its competitive set in Canada, China, Brazil, Australia and the Middle East, among affluent travellers CANADA USA EUROPE Brand MarginⓇ in € AMERICAS Brand MarginⓇ measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand MarginⓇ of 10€ means that << Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent >>. Base: people having stayed in paid-for accommodation in the last 12 months and somewhat/very familiar with the brand Brand Margin Ⓡ in €. Traveller representative Figures as of end 2017 WHY INVEST IN FAIRMONT | PERFORMANCE | 19 BRAZIL 86 75 90 SINGAPORE AUSTRALIA ASPAC 73 38 36 JAPAN CHINA MEA 44 UAE/S.ARABIA 80#20ACCORHOTELS DISTRIBUTION SOLUTION ACCORHOTELS OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS 10 call ACCOR HOTELS.COM centers in 18 languages France Feel Welcome RAFFLES HOTELS & RESORTS BANYAN TREE SOFITEL HOTELS & RESORTS Fairmont RIXOS HOTELS pullman swissôtel M ANGSANA THE Wroclaw Poland SEBEL 25h GRAND MERCURE adagio NOVOTEL Mercure T Rabat Morocco M=I Sao Paulo Brazil ibis ibis hotelF1 ibis STYLES budget Yandex Baidu B bing YAHOO! Google travelsupermarket.com part of moneysupermarket.com ViaMichelin wego TradeDoubler Hotel Tonight Market like you mean it HotelsCombined 去哪儿2 Qunar.Com mappy Gcommission junction OO tripadvisor get the truth. then go." KAYAK trivago Search Metasearch B to C partners >>OTAS>> PRESTIGIA HRS LUXURY HOM <trip 携程 agoda JUMIA TRAVEL الاتحاد ETIHAD HOLIDAYS go smarter. go agada. lastminute.comgroup Carlson RADIUS GLOBAL TRAVEL SOLUTIONS FCm TRAVEL SOLUTIONS BCD travel HRG B to B partners: travel management companies «TMC», consortia, traditional travel agencies and connected travel agencies «CTOS » (wholesalers & tour operators) Galileo Worldspan Rate Tiger Sabre DHISCO Connecting the World AMADEUS Your technology partner gta DerbySoft global rise Travel Wagonlit Services Travel BRITISH AIRWAYS Holidays touricoholidays.com hotelbeds GROUP WORLD DESTINATIONS OF THE WORLD FLIGHT CENTRE Unbeatable Expedia® Bangalore India RESA web Dalian China Call centers Web AccorHotels, Websites, Mobile & APP Booking.com 16% Web Partners Sydney Australia Intra Hotel Moncton USA Bangkok Thaland & Cluster Reservatio n Service 16% Indonesia Jakarta 2% CRS 25% 66% GDS/IDS 7% 34% Save Imme Make Money HOTEL PMS WHY INVEST IN FAIRMONT | PERFORMANCE | 20#21F FAIRMONT DISTRIBUTION SOLUTIONS CALLS CENTERS, INTRA HOTEL & CLUSTER SERVICES ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 58% ACCORHOTELS CENTRAL 16% RESERVATION SYSTEM 19% WEB PARTNERS (OTAS) GDS/IDS 16% 7% 32% DIRECT SALES 42% HOTEL PMS 26% INDIRECT SALES WHY INVEST IN FAIRMONT | DISTRIBUTION | 21 Figures for AccorHotels LUXE brands, as of end 2017#22LE CLUB ACCORHOTELS ACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM Loyalty members - Worldwide Le Club AccorHotels FRS loyalty program Huazhu loyalty program Guests' origin - Worldwide 106M 70 145M 100 4,7 40 32 25 18 14 10 2012 2013 2014 2015 2016 2017 France 13% Northern Europe 18% Americas 17% Central & Eastern Europe 12% WHY INVEST IN FAIRMONT | PERFORMANCE | 22 Mediterranean, Middle East & Africa 12% Asia- Pacific 28% A Worldwide program: 14 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance... >40 MILLION MEMBERS WORLDWIDE LE CLUB ACCORHOTELS REPRESENTS 30.6% +23,000 MEMBERS EVERY DAY OF HOTEL GLOBAL REVENUE Figures as of end 2017 - Fairmont will join LCAH on July, 2nd, 2018#23FAIRMONT PERFORMANCE REVPAR INDEX AS OF END 2017 WORLDWIDE with revPAR index = 112,6 NCA with revPAR index = 117,1 / up to 196 EUROPE with revPAR index = 97,1/ up to 154 GREATER CHINA with revPAR index = 94,1 / up to 125 MIDDLE EAST with revPAR index = 110,7 MIS INDIA with revPAR index = 98,2 with revPAR index = 107,7 NORTH AMERICA with revPAR index = 117,3 Figures as of end 2017 - Str Or Hospitality On Source: Only Subsidiary Or Managed Hotel Rgi Versus Its Competitive Set WHY INVEST IN FAIRMONT | PERFORMANCE | 20#24RESORT HOTEL FAIRMONT DEVELOPMENT CRITERIA RECOMMENDED NUMBER OF ROOMS ROOM AVERAGE SIZE AAA ultra city center location, historic conversion WORLDWIDE 200-300 keys 300 400 keys = -10%/-15% of worldwide 40 sqm and + TGFA / ROOM -10%/-15% of worldwide 100-140 sqm RECOMMENDED NUMBER OF ROOMS 150 keys and + 200 keys and + ROOM AVERAGE SIZE TGFA / ROOM FOOD & BEVERAGE WELL-BEING 40 sqm + balcony 100-120 sqm 3 restaurants Speciality restaurant (1) 1 lobby lounge bar 1 speciality bar Fairmont spa Extensive fitness (1) Swimming pool Meeting room (1) MEETINGS Ballroom (1) Business centre (1) On market demand 45 sqm + balcony 120-160 sqm WHY INVEST IN FAIRMONT | PERFORMANCE | 20 INTERNATIONAL CAPITALS KEY CITIES & RESORTS MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS OR NEW-BUILT AND CONVERSION PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS#25F