#1SAMSUNG DISPLAY Investor Presentation 2019#2Contents BUSINESS UPDATE BUSINESS OPPORTUNITIES SAMSUNG STRATEGY KEY TAKEAWAYS SAMSUNG#3DISPLAY OVERVIEW SAMSUNG FY 2018 Net Revenue MOBILE 76% Business Accomplishment Display Market Share 1 $29B LARGE 24% DISPLAY 23% (Revenue base, IHS) 1/16#4LEADERSHIP: MOBILE DISPLAY Mainstream in the Small-Medium Display Market Automotive Smart Watch SmartPhone Tablet SAMSUNG Foldable Ph Laptop 2/15#5LEADERSHIP: LARGE DISPLAY SAMSUNG Driving Premium Products TV SAMSUNG Monitor PID QLED GAMING MONITOR 8K, QD, Ultra Large Size Curved 32:9 Super Ultra wide Extremely narrow Bezel 3/16#6Contents BUSINESS UPDATE BUSINESS OPPORTUNITIES SAMSUNG STRATEGY KEY TAKEAWAYS SAMSUNG#7NEW PARADIGM: 5G Display Centric World is Coming Infrastructure Display Lifestyle 3G/4G Picture, Video LTPS LCD Rigid OLED Personal 5G HDR + Streaming + IoT Flexible OLED Display of Things A SAMSUNG 4/16#8DAILY LIFE OF TOMORROW Display of Things 24/7 Active and Dynamic Relax and Enjoy Refresh 11/6 WED 07:19M 23.5° NEW CAR CONCEPT CAR PLANNING CAR Preduct PS 17% 0 DIESEL POWER AMOUNT 72% 5% CHANDERG ANCIAL AFFAIRS SAFETY ENERNE AIR MET COMERTEN MAYA DADE BAUTUR BHT CART 10 Morning Mid-Day One Day in Display Centric World Night SAMSUNG 5/16#9DISPLAY BIG BANG The Birth of Next Generation Devices Authentic Image Free Vivid Color Form High Contrast Big Bang Medical Seamless Design Mobile 3-A Watch VR Foldable New Interior Automotive DECUP Strame Integration Display Home Appliance D New SAMSUNG 6/16#10SAMSUNG CONTINUOUS GROWTH OF PREMIUM TV MARKET Rapid Growth in Ultra Large-sized & High Resolution TVs Average TV Size 39" 46" CAGR 32% (Revenue) Global TV Demand 36% Over 65" UHD 8% Source: IHS 2015 2016 2017 2018 2019 2020 7/16#11Contents BUSINESS UPDATE BUSINESS OPPORTUNITIES SAMSUNG STRATEGY KEY TAKEAWAYS SAMSUNG#12SAMSUNG STRATEGY Unrivaled, Cutting Edge Capabilities Product Performance SAMSUNG New Applications Customer Portfolio Operational Excellence + 8/16#13MOBILE DISPLAY BUSINESS NEW APPLICATIONS TECHNOLOGY DIFFERENTIATION CUSTOMER & PRODUCT PORTFOLIO#14NEW APPLICATIONS Securing New Growth Engines Foldable Notebook Automotive Next Apps 56 4 BAYY P Under Development 9/16 SAMSUNG#15TECHNOLOGY DIFFERENTIATION Continuous Effort for Technological Leadership Design Hole Full Screen Foldable UX SAMSUNG e! 49 SA SA Embedded Sensors Fingerprint Haptic Speaker Automotive Human Friendly Color Accuracy A TÜV Rheinland CERTIFIED Less Blue Light 10/16#16CUSTOMER & PRODUCT PORTFOLIO New Customers and Wide Range of Products Driving Growth 0 12:45 New Customers Wide Range Products SAMSUNG 11/16#17LARGE DISPLAY BUSINESS TECHNOLOGY DIFFERENTIATION NON-TV BUSINESS LEADERSHIP OPERATIONAL EXCELLENCE#18TECHNOLOGY DIFFERENTIATION Breaking Boundaries Between Screen and Reality through Perfect QD LCD LED Samsung LED TV QD SUHDTV Quantum dot display Perfect QD Next Generation Off-Angle Viewing Dynamic Brightness Authentic Image SAMBURG 1st Generation 2nd Generation SAMSUNG 12/16#19NON-TV BUSINESS LEADERSHIP Developing Higher Value Market with PID & Monitor PID Monitor Abfluge Schönen Urlaub mi NEW COLLECTION SHOP NOW SAMSUNG SAMSUNG DISPLAY QLED GAMING MONITOR 49" 32:9 Dual QHD SAMSUNG 13/16#20OPERATIONAL EXCELLENCE Core Competencies Enabling Constant Innovation and Stable Profit Enhancing Productivity Reducing Assembly Cost Optimizing Management SAMSUNG 14/16#21Contents BUSINESS UPDATE BUSINESS OPPORTUNITIES SAMSUNG STRATEGY KEY TAKEAWAYS SAMSUNG#22KEY TAKEAWAYS ர் 2 1 3 Differentiated Products Creating New Opportunities Strengthen Leadership with Technology Innovation Providing The Best Solution for Display of Things SAMSUNG 15/16#23咖 Display Beyond Imagination SAMSUNG SUSTAIN BUSINESS GROWTH SAMSUNG G Advanced Technology Product & Customer Portfolio Operational Excellence SAMSUNG DISPLAY 16/16