#1AGRITOURISM IN MÉXICO Dr. Luis Alberto Morales Zamorano Universidad Autónoma de Baja California Facultad de Ingeniería y Negocios, San Quintín Email: [email protected]#2Agrotourism routes promote the socioeconomic and sustainable development of the territories. A route is a unit of analysis that acts as a cluster, energizing various centers, services, resources and tourist attractions, while reducing environmental impacts.#3A route is made up of a group of farms selling agricultural products and providing related services. Some farms incorporate tourists into their agricultural activities, generating synergies. These synergies are very necessary in rural areas. Agritourism routes are an emerging model of tourism activity and a significant presentation of the new regenerative tourism model.#4In Mexico there are: a. 18 Gastronomic Routes that cover b. 155 destinations, c. 132 Magical Towns, d. 9 World Heritage cities, e. 14 natural and cultural sites, f. 25 ethnic groups and g. more than 1,500 typical dishes and drinks of the country.#5Mexican gastronomy was declared a world heritage site by UNESCO in 2010.#6NOPAL Route (Nopalitos Valtierrilla): Salamanca, Guanajuato. There are more than 20 microenterprises offering a wide variety of products derived from the nopal in Salamanca, such as creams, pastas, preserved foods such as nopales tanned in vinegar, roasted nopales, etc. CIRCUITO LENOPALO NOPAL VILLA VALTIERRILLA REGIÓN DE ORIGEN#7TEQUILA Route: It is made up of different Jalisco towns (Arenal, Amatitán, Tequila, Magdalena, Teuchitlán, Etzatlán, Ahualulco and San Juanito de Escobedo). It was declared a World Heritage Site by UNESCO in 2006, under the name of Agave Landscape and Old Industrial Facilities of Tequila. It takes 4 full days to do the Tequila Route by car. MEZCAL Route: Oaxaca (Santiago Matatlán, Mitla y Tlacolula). The 2023 International Mezcal Fair begins on July 14 in Santa Lucía del Camino, Oaxaca. PULQUE Route: It includes the maguey pulquero regions of the privileged states of Tlaxcala (Nanacamilpa), Puebla, Hidalgo and the State of Mexico. RUTA DEL PULQUE#8Wine Route. Valle de Guadalupe, Baja California is the main wine-growing area in Mexico, responsible for 90 percent of national production. There are currently 330 wine companies cultivating 4,200 hectares of grapes. Chesse Route: Cheese and Wine Route, Querétaro. Shrimp Route: Sinaloa Los Sabores del Mar Route: Nayarit and Colima#9Vanilla Route: 2 days of exploring vanilla plantations. between Poza Rica and Papantla, Veracruz. It ends with a tour of the Tajín archaeological zone. Honey Route: Tlaxcala Date fruit Route: Mexicali, Baja California Nut (pecana) Route: Sonora#10AGRI-FOOD TOURISM ROUTE PROJECTS IN SAN QUINTÍN, BAJA CALIFORNIA a. Oyster and Volcanoes Route: 22 oyster farms and 12 volcanoes, all sharing the same area. b. Strawberry & Blueberry Route: More than 25 ranches (farms) producing these berries in the same area.#11The Wine Route Entre Cortes y Viñedos Cocina de dos mundos Former Hacienda of Los Santos La mesa de la huerta y el mar Entre Cortes y Viñedos El Sazón del Minero Former Hacienda La Madaglena Former Hacienda Sepúlveda The Tequila Route Former Hacienda El Carmen The Vainilla Route The Wine and Cheese Route Former Hacienda Santa Bárbara The Mole Poblano Route Former Hacienda San Antonio Former Hacienda Zimpizahua Former Hacienda of San Francisco The Mole Negro Route Former Hacienda | Mayamón The Cacao Route Former Hacienda Zimpizahua The Cacao Route Former Hacienda Santa María Former Hacienda of Cantalagua Former Hacienda of San Antonio Former Hacienda Cañada de Negros Los Sabores del Mar Former Hacienda San Gabriel de Las Palmas The Nopal Route El Sabor de Hoy Former Hacienda of Cortés Former Hacienda Los Laureles Legend States of Mexico Former Hacienda Agritourism Route 250 500 750 1000 Km.#12CONCLUSIONS Mexico's potential for the Agrotourism is enormous. Due to its great variety of ancestral foods, it represents great opportunities for research and innovation for its development. Opportunities to develop agrotourism in rural areas of Mexico are very diverse. Achieving the objectives of sustainable development represents a great challenge when using these territories in a multifunctional way.#13That's all, thanks