Klarna Growth and Market Expansion

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Klarna

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Financial

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2019

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#1January-December 2021 O Klarna Bank AB (publ) (Corp.ID 556737-0431) Investor Presentation.#2Strong financial growth across the board. 147m 400K+ Global active consumers Global Retail Partners 45 Countries 42% Gross merchandise volume YoY growth¹ 31.3% CET1 ratio Klarna Holding Group 38% Total net operating income YoY growth1 USD 80bn USD 1.6bn of Gross merchandise volume2 SEK 689bn (2020: SEK 484bn)1 of Total net operating income SEK 13.8bn (2020: SEK 10bn)1 The information is presented for Klarna Bank AB (publ). 1 Klarna's results are reported in SEK. To arrive at USD values, the average exchange rates for 2020 and 2021 have been used; 1 USD equals approximately 9.2 SEK for full year 2020, and 1 USD equals approximately 8.6 SEK for full year 2021. All growth figures are based on SEK results figures. 2 Total monetary value of sold products and services through Klarna over a given period of time. K POW!#3Accelerating consumer acquisition and adoption... across demographics as consumers seek sustainable forms of credit. Consumers are shifting their spend to Klarna. 100 Indexed Global Active Users (Quarterly) ~2x Global users growth since 2017 ~5x US users growth since 2019 193 Growth Market Mature Market 100 Purchase Frequency Growth Index 341 +20% increase in the last 6 months 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1H 2019 2H 2019 1H 2020 2H 2020 1H 2021 2H 2021 168#4Losses at all time low. If we had the same amount of volume from the same markets in 2021 as we did in 2019, then our losses would be over 30% lower². The increase in absolute terms of our credit losses comes from our successful growth in new customers and new markets. Credit losses USDbn¹ Credit losses 0.2 -30% With same volumes as 2019 losses declined² by over 30% 2 Improved underwriting on mature market volume growth added ~100m of losses 3 Volume growth from new customers in growth markets 2 added ~300m of losses Losses are a direct result of our expansion and the increased volume of new consumers, rather than a deterioration of the portfolio. +45bn Gross merchandise volume growth since end of 2019 10 New Markets since end of 2019 In the US, since end of 2019... 0.5 We massively increased our number of users... ...while decreasing credit losses by 60%. Credit losses as % of GMV 0.56% 0.36% 2019 2019 at 2021 loss rates Volume (USDbn) 35 45 0.67% 2021 80 1 Klarna's results are reported in SEK. To arrive at USD values, the average exchange rates for 2019 and 2021 have been used; 1 USD equals approximately 9.5 SEK for full year 2019, and 1 USD equals approximately 8.6 SEK for full year 2021. 2 Credit losses comparison between 2019 actuals and "2019 at 2021 loss rates", where the latter has been calculated applying, at country level, 2021 credit loss rates to 2019 merchandise volume. Volume growth impacts (~100m and ~300m) calculated applying, at country level, 2021 credit loss rates to the 2019-2021 volume growth. 2019 5x 2021 -60% 2019 2021 Number of users Credit Losses as % of GMV#5F-4 23 All kinds of people are using Klarna. In our most mature markets, our users account for up to ~80% of the total adult population. Therefore there's no typical Klarna consumer. They are: From all income levels Using Klarna for different goods and services Both men and women Responsible credit users From all educational backgrounds Living in all areas In all stages of life Klarna consumers earn according to average income level distributions 7% 9% From paying for gym class to train tickets, Klarna is used across 40% $70 27% 28% 31% 44% of users are men is the average outstanding 32% 38% 15+ credit balance per 10% different consumer, 27% 28% 18% verticals VS $2,200 for credit card users Other University City Single without children Post-secondary education Secondary education Rural Suburb Single with children Other Partner without children Partner with children Students Age: 24, Gen Z Reason for using Klarna: A master's student who is an active environmental sustainability advocate. Uses the Klarna app when shopping to access a variety of sustainable brands and retailers. Favorite feature: CO2 tracker and circular shopping feature in the Klarna app. Retirees Age: 72, Baby Boomer Reason for using Klarna: Doesn't feel fully confident when shopping online. As a result, appreciates the sense of security when using Klarna and not having to provide card details to merchants. Favorite feature: Buyer protection. Professionals Age: 40, Millennial Reason for using Klarna: Cash conscious, and likes to be in control of spending and finances. Tends to travel a lot for work and appreciates the fair terms Klarna offers when spending abroad. Favorite feature: Banking services and zero foreign exchange fees on purchases abroad. foreig#6All types of retailers partner with Klarna. 400k+ Global retail Partners across 15+verticals 65k SMBs joined Klarna in 2021 stripe Partnership giving access to millions more SMBs CURRENT H&M RALPH LAUREN VANS SAMSUNG SONOS asos SEPHORA Etsy BEAUTYCOUNTER Calvin Klein macy's PlayStation NET-A-PORTER NEW ebay OLAPLEX. PRABAL BED BATH & ® GURUNG BEYOND storytel PANDORA lululemon JBL Dickies Ⓡ ® by HARMAN HONEST HAUS DA LABORATORIES MR PORTER BUILD EST. BEAR 1991 Booking.com#7The US is Klarna's fastest growing key market. #2 Largest market by revenue Shop with Klarna Search for brands or products K. 1x Payments Shop online In-store One-time card Purchases Deliveries Saved Deals Rewards 25m Consumers 30 Top 100 retailers live with Klarna payment services My stores Hatory Referral co enissions SUMMER VIBES MODE NOR Featured stores View all MODE NOIR BRITE Este 回 Home Saved My Klama 3x 2021 GMV vs 2020 500k On Klarna card launch waitlist 5 days after launch Pay Now Live online and in-store#825m 20m 15m 10m 5m Klarna app is the single largest volume channel. 40% US share of global app downloads 2020 2021 US APP DOWNLOADS Om Klarna Competitor 1 Competitor 2 Competitor 3 Competitor 4 Top 10 US shopping apps 20212 The Klarna app is now the single largest driver of GMV across the Klarna ecosystem, fuelling growth for Klarna and its retail partners through consumer acquisition and referrals. It is the second fastest-growing app on a downloads basis 5 compared to major global payments peers.1 3X App users purchase frequency vs non-app users AppAnnie, 2021, Apptopia, 2021#9Supporting retailers and consumers through the entire shopping journey. 301m Clicks to retailers AA 9:41 Emily 0:24 the-store.c 9:41 $130.00 Strong shoe game size? + size20 Jake's Sneaker watch The latest drops from Nike all Fan favorite store.co ill l'automne A profile ☐ 1 ง 9:41 9:41 K. Q Search of type URL $200 Payments K. Shop online In-store need help with styling 1x Hey! Looking for some Purchases Deliveries Watch One-time c classic colorful Nikes, by recommendations? My name is Emily the ment, let me ideas. 95 Women's... 砂 rainer 2 Wo... 包 100 (目 B Connecting shoppers in a social way Watch 45 Top 100 US retailers live with Klarna advertising services My stores Rewards Referral co₂ emission Recommended by TED BAKER Ted Baker experts. Foot Locker SHEIN macy's Ω Macy's lululemon TED BAKER Foot Locker Shein H&M ED Home Saved VICTORIA'S Recommended by Michela 700 Bringing the in-store experience online 2021 acquisitions Hero connects consumers to retail experts. Toplooks delivers Al-driven content creation tools to provide retailers with personalization capabilities and nearly unlimited shoppable content. APPRL allows content creators and retailers to work together frictionlessly to design immersive and informative shoppable content.#10Shop Everywhere with Klarna. 170% Growth in in-store volumes In 2021 Accelerated demand across Klarna's in-store products 11 Countries live with H&M in-store One preferred partner for global retailers to deliver growth across channels and markets 300+ Major US shopping malls live with Klarna Innovative partnerships with major retail destinations, putting Klarna in an enviable place in the shopping journey Shop today with Klarna. C Interest-fre Interest-free. Intersofree Interest-free. tiana Kana Kama 99-teensin#11Sustainability. In 2021 we pursued 3 big ideas on how we can help the world become more sustainable. Launched Give One - our promise to donate 1% of all funding rounds to help combat climate change and the loss of biodiversity. Today we have donated over USD 16m, which is just the start. 9:41 Environmental sustainability How important to you is Environmental Sustainability? Less Which issues are you most passionate about? Clean water ✓ Deforestation ( ) Sustainable argriculture Habitat preservation Other issues? ← Emissions overview ← 9:41 ฟฟฟร 1 June - today 158 lb CO2 About the same as a 396 miles ferry boat trip Shop sustainable Discover products from leading sustainable fashion brands that contribute to the planet's health, good working conditions and animal welfare. More 1160 lb 720 lb 617 lb SUSTAINABLE FASHION SUSTAINABLE 465 lb 427 lb 158 lb Learn more Outdoorsy Men Waste reduction Jan Feb Mar Apr May Jun Clean air ✓ Land preservation Wildlife protection This is the average CO2 impact of your Klarna shopping. We're constantly improving to give you the most accurate view of your footprint. Learn more Men's Essentials Women's Partywear SUSTAINABLE SUSTAINABLE High impact purchases Show all + Follow Share 418 lb CO₂ Home Saved Bank & Card My Klarna INDOOR Indoor We make annual financial contributions to high-impact climate projects through our Climate Transformation Fund. In 2021, we invested more than USD 1m in 11 projects through our Climate Transformation Fund. Our sustainability partner, Milkywire has enabled Klarna consumers to donate over USD 1.6m to Give One causes through our donation gateway at the end of checkout. Launch of a CO2 emissions tracker for our 100m consumers to track their emissions based on their shopping through Klarna. Help consumers to live up to their values. Offer consumers CO2 insights for all shopping purchases. Curated collections to promote sustainable brands and products. Launch of Sustainable Collections in collaboration with Good On You, the world's leading sustainability rating platform for fashion brands to help consumers find more sustainable brands.#12Thank you. Investor presentation 2021 Klarna Bank AB (publ) (Corp.ID 556737-0431)

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