#1+ Switzerland.#2KPM Presentation. Brazil Market.. 17 May 2021. Key Partner Meeting 2021. Fabien Clerc, Director, ST Brazil. + Switzerland. Rio de Janeiro#3Facts & Data.#4Rückgang der Covid-Todesfälle um 31%. Im Verlauf eines Monats präsentiert sich die Pandemie des Coronavirus mit neuem Antlitz: Nicht nur hat sich der gleitende Durchschnitt der Todesfälle um 31% zurückgebildet, im gleichen Zeitraum stieg auch die Anzahl Personen, welche mindestens eine Impfdosis erhalten haben, um 55,6%. Am 10. April wurden noch 3025 tägliche Corona-Tote gezählt, und am 10. Mai noch 2087, was zwar immer noch viel ist, aber eine deutliche Verbesserung darstellt. Im gleichen Zeitraum stieg die Anzahl der Personen mit mindestens einer Impfdosis von 23 Mio. auf 36 Mio. Switzerland. 4#5■ Current situation Brazil. 2nd Covid wave still raging although cases and deaths have been declining. ■ Brazil remains on risk-list countries. ■ Vaccination campaign still slow based on Brazil's capabability but picking up. ☐ + Cases and deaths declining. Switzerland. Vaccine doses delivery for coming months is promising. LX increase frequency to 7x/week in July (6 in June). CONCLUSION: The new Brazilian strain will probably hinder the quicker recovery of the market, however, thanks to a positive vaccination outlook, the number of hospitalizations, cases and deaths have been dropping. 5#6Vaccination in Brazil. COVID-19 vaccine doses administered, May 13, 2021 Total number of vaccination doses administered. This is counted as a single dose, and may not equal the total number of people vaccinated depending on the specific dose regime (e.g. people receive multiple doses). China Turkey France Germany Brazil India ויִזי}} United Kingdom United States 54.8 million (May 12,2021) 50.31 millon 38.65 million 27.46 milion (May 12, 2021) 25.4 milion 178.36 million 256.6 million 366.91 million 50 million 100 million 150 million 200 million 250 million 300 million 350 million Source: Official data collated by Our Wond in Data-Last updated 14 May 17:20 Our World in Data Switzerland. OurWordData.org/conv-CC 6#7Brazil. Overnights (hotels) 0.25 M Tourism regions please select for tering) Select y Length of stay 2.3 nights Market share 0.6% market share Region of origin Regen Geneva Region 1625 Den Regon res 47% Aragon Tourism zones please select for feng 55.5% Big city Top 10 destinations 18.6% Smal city 2.6% Countryside 23.2% Lausanne St. Moritz Zermattnterlaken Zürich Luzern Genève Bern Opfikon Basel Switzerland. Market share ct ST marked 1 Num • Out Curmes 12 No 15 AZ 18 P " 21 C 22 Om#8Brazil on the rise. Overnight development between 1992 and 2019. 300'000 250'000 +10.4% (2015-19) 248 573 225 239 200'000 overnights 150'000 108 569 100'000 arrivals 50'000 1992 1993 46 938 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 *15.0% (2015-19) 95 972 110 332 2016 2017 2018 2019 8 Switzerland.#9Guest profile. 58 5 How are our guests characterized? Mark Brak Segment A ST segments set by icking on the First-time 70.5% 10.2% 16-35 years 47.0% 625 Family ர் 11.1% Travel behaviour 50+ years $11.2% Touring Switzerland. 9#10Outlook 2021 / 2022.#11Market challenges 2021/22. ◉ ■ Exchange rate 3,8 BRL/CHF (2019) → 6.1 (2021). Turbulent times: Political and economical crisis (GDP). Slow vaccination campaign. Travel restrictions. 6,0- 58 +50% 5,5 +40,7% 5.3 5.0 30% 4,8 +20% 4,5 4.3 10% 40 -0% 38- 3.5 338 Aug 540 Okt Dez רוגן Feb Mrz Apr Mai Switzerland. 11#12Opportunities with ST Brazil in 2022. Switzerland. ◉ ◉ Epidemiological situation forecasted to improve in the next weeks. LX frequency increase to daily flight up to June ON less affected ST's long-haul market in 2020 (-69% 2020 vs 2019). Brazilians very pragmatic and used to get out of crisis. Switzerland remains a safe haven, one of the best travel destination options (Clean & Safe, close to nature hideaway). ◉ ■ Luxury travelers less affected by the crisis; ready to travel as soon as the borders are open, independently of travel protocols. ST/CH strong positioning in the market (ie. Google search). Presidential elections in 2022; optimistic outlook for Brazilian economy. Recovery will happen quickly once the borders are reopened. 12#13Segmentation.#14Luxury and Unique Experiences. Switzerland. Glamurama CITA FOTOS MODA BELEZA MODODE VIDA PELO MUNDO PODER E-COMMERCE lara Jereissati acaba de voltar de temporada de esqui com a família em St. Moritz e dá dicas quentíssimas de lá COMPARTILHE G. The luxury market keeps growing every year. Segment with most potential for destination Switzerland (exchange rate). Brazilian travelers look for experiences that “money can't buy", Brazilians wants to live the luxury and not only buy luxury. tara Jeressati em temporada de férias em St. Moritz/Divulgação 14#15Arts and Culture. ☐ ☐ Switzerland. Aligned with Luxury Traveller. The Brazilian Art Collectors usually belong to high society and are owners of private collections (celebrities, opinion leaders and bankers). Women are the main art consumers in Brazil. São Paulo is the art hub of Latin America with the annual art fair LATAM "SP Arte". 15#16Wedding Destination. CONSTANCEZAHN N7 casamentos Mariana Rios UMA NOIVA CONTEMPORÂNEA Switzerland. More than 1 million weddings are celebrated by Brazilians abroad every year. The mini wedding market is growing in Brazil, especially between rich people. They choose to travel with a few select guests for an unusual destination abroad. Switzerland always comes in the top 10 destinations of dreamed destination for a wedding. 16#17Family Destination. Switzerland. silviabraz St. Moritz Follow Tw Reply jaque.oliveeiira @rafapilates olha essa familia lembrei de vo S1ike Reply View replies (2) biboccia anparra.nutri tw 10ke Reply carlapirassol @karinarigolo 5d 1ike Reply Liked by dehwerneck and 24,046 others MARCH 3 ☐ Children's first in Brazil. Safe and easy travelling for families. Summer camps. ST Brazil focuses more on Influencers with families. Switzerland will be a top choice for a safe travel destination post- pandemic. Expansion of overnights with more rooms booked (kids, helper, etc..). Add a comment... 17#18Marketing Activities 2022. TRAVEL TRADE.#19Trade situation & perception on future travel trendswitzerland. Luxury segment. ◉ ◉ Clients see traveling as an escape from stress during Covid period. Clients have the money to travel. Most of clients are ready to travel as soon as the borders are open. TAs perceive and receive real concrete demand for travel (have been travelling during Covid). Best forecast for Switzerland: Winter 2021/22. יו Most of the companies are active. Main loss: Queensberry Staff reduction: 20% to 30% Most of the staff is working from home *Source: ST SAO key accounts interviews and talks. 19#20Trade situation & perception on future travel trendswitzerland. Generalist segment. ◉ Clients will travel international only from the end of 2021. Main demand will be for domestic ◉ and short-haul destinations. Clients are more conservative and will wait for clear travel regulations and/or vaccination. Best forecast for Switzerland: Summer 2022. Ke Most of the companies are active Staff reduction: 50% to 60% Most of the staff is working from home *Source: ST SAO key accounts interviews and talks. 20#21The travel trade in Brazil. 1 4 Northern Region 1.9% North-Eastem Region without Bahia 7.6% 2 Central-Western Region 5.7% Bahia 3.8% Minas Gera 9.5% Espirito Santo 1.0% Sao Paulo 44.37% Rio de Janeiro 14.3% Paran 4.8% Southern Region without Parana 6.7% 9 2 Consortias/Associations VIRTUOSO Traveller Made SIGNATURE TRAVEL NETWORK Prospect/watch list diversa turismo Blue PAPAYA Generalist Luxury Switzerland. н TERESA PEREZ TOURS TTWGroup TRAVEL THE WORLD PLANTEL fvo TRAVEL PRIMETOUR 2 GOYA BY COPASTUR just tur TOUR OPERATOR aonde quer que voc CHRIS BIAGIONI VIAGENS ESPECIAIS MERCATUR PREMIUM Kangaroo Tours CVC corp ORION operações de excelencia TT Operadora BWT9000 OPERADORA Lufthansa City Center Socaltur Turismo PORINTER TOUR & TRAVEL BLANCTOUR operadora. AGAXTUR VIAGENS 21#221) Switzerland Travel Experience 2022. 24 hours immersion. Successful format of 24-hour immersion. Invite buyers from 30 different cities around Brazil. Timing: March 2022 (dates TBC). Location: Sao Paulo. ■ Net cost: CHF 10'000. Goal: ☐ Getting closer to the travel agents by visiting their region of origin. Selecting the best buyers from different cities for a full Switzerland Travel Experience. Mix of workshops and network lunch/dinner. Offering extra quality time for the partners to build closer relationship with the buyers. The number expected of buyers will be 180-200. Launch of Summer 2022 campaign and Sales Manuel "Experience Switzerland 2022-2023 at the event. TO SKOR TO APRES D Suiça. Switzerland. 22 222#23Switzerland. Suíça. I need to energize. 2) Brazil Sales Manual 2022 - 2023. Experience Switzerland. The new edition 2022/ 2023 focused on the segmentation "winter/summer/cities". The sales manual will base on the consecrated format with the segments and integrate an update of new experiences. Following the sustainability and digitalization trend, the manual will be printed at 1'000 copies. 28'000 electronic versions distributed via e-mailing. Permanently available on ST's website at brochures.myswitzerland.com. e-book campaign - 500 new leads guaranteed. The manual is used during all trainings, events and fairs throughout the year. Net cost: CHF 5'000. LOVE WITH SWITZERLAND Experiência: Suíça. Manual de vendas edição 2020/21 I need Switzerland. Ineed Local tips. need tk Switzerland. 23 23#243) Trade e-Newsletter 2022. ■ ◉ ◉ ☐ ■ Highly appreciated by the Brazilian trade (high demand). 12 editions planned in 2022. Exclusive for investing partner, with up to 3 top news. Sent twice during the same month, to almost 28'000 selected trade contacts in the country. Outstanding opening rate of more than 30% in average. Also sent via WhatsApp to 1'200 travel agents and 160 corporate travel clients. Net cost: CHF 850. Our nature will wait for you. * Suiça. Nesta segunda-feira, 16 de março de 2020, o Conselho Federal da Suiça anunciou "situação extraordinária para contenção da propagação do coronavirus. Os fatos mais importantes: Proibição de todos os eventos públicos e privados Fechamento de bares, restaurantes, esportes e espaços culturais ⚫O governo também decidiu introduzir controles de fronteira com nossos paises vizinhos Todas as escolas estão fechadas Apenas as empresas que fornecem bens essenciais à população - como supermercados, padarias e farmácias-devem permanecer abertas O transporte público ainda está em operação, mas os serviços ferroviários e rodoviários serão bastante reduzidos como resultado da situação atual Switzerland. 24#254) OTA / TO Consumer Campaign 2022. Exclusive campaign theme chosen by Partner, in conjunction with ST. The following products can be offered (non-exhaustive list and tailored to partner's desires): Sponsored post on FB and Instagram Email marketing Ads and/or editorial in magazines dedicated to end consumers • Google display Other tailor Net cost: CHF 8'000. CVC Switzerland. Suíça CVC Viagens Patrocinado Uma viagem à Suiça não é completa sem um passeio em trem panorâmico. Os vagões são equipados com imensas janelas, perfeitas para apreciar as incriveis paisagens suiças em confortáveis assentos. Os trens pertencentes as rotas turísticas são os mais modernos e confortáveis circulando pelo país. Reserve seus bilhetes Swiss Travel PASS com a CVC e conheça a Suiça sobre trilhos. COMPERE CIDADES HISTÓRICAS, VILAS ALPINAS, RIOS, LAGOS, CASTELOS... DESCUBRA A SUIÇA DE TREM. CVC COM BR Zurique no verão | Dicas de viagem - Por CVC viagens Saiba mais 005,8 mil 201 comentários 366 compartilhamentos Curtir Comentar Compartilhar cvcviagens-Seguir SUCA PAISAGENS DE TIRAR O FOLEGO eveviagens Grande parte das cidades suiças são emolduradas pelos Alpes e rodeadas de natureza, o que faz o pais ser conhecido pelas incrivels paisagens, comparadas ás dos contos de fadas, principalmente pela influência medieval na arquitetura Conheça todas as belezas da Suiça com a CVC 1.356 curtidas CVG Adcon un comentano ผ 0000000 LOADE 25#26C ■ ■ ■ ■ ■ Brazil Workshop 2022. Top 40 Brazilian buyers for a 3 days/2 nights. New opportunity for all Swiss destinations and suppliers to meet the best clients in our market. The program includes one-o-one meetings with selected suppliers and also networks sessions to have closer contact with the buyers. Post-tour programs for your destination can also be negotiated to be part of the workshop. Organization covered by ST Brazil and land arrangements (full board) to be covered by partner destination. Timing: August 2022. Host: tbc. Net cost 1 table (can be shared): CHF 3'000. ORDE Post tour Switzerland. WORKSHOP 26#27☐ 6) Follow-up Sales Calls. An exclusive sales calls road show in Brazil for any partner investing in Brazil (group of max. 3 key partners). Programme defined by the Partner in coordination by ST Brazil. ■ Meetings with the key travel agents and TOs will enhance sales for following winter and next year's summer. ■ Timing to be agreed with Partner. Cost: free for investing Partner. Switzerland. 27 22#28Marketing Activities 2022. MEDIA – DIGITAL.#29Switzerland. Changing media landscape. SOURCES OF NEWS For the first time, social media overtook television in terms of media consumption for news. DEVICES FOR NEWS 100 Smartphone news use is stable, while the use of computers declined. Print readership has halved since 2013 and the COVID-crisis is likely to hit the sector hard. 29#30Media consumption. Weekly media consumption. Internet is the most consumed media Internet (surfing, watching movies, social medias) Internet (reading, sending e-mails, messengers) Watching TV Mobile or tablet (reading, sending e-mails, messengers) 25% 36% +2h 21% 34% 24% 17% 12% 19% 146 11%6 21% 10% Mobile or tablet (surfing, watching movies, social medias) 21% Radio Reading magazines 20%6 48% Reading newspaper Source: IAB Brasil 34% 17% 12% 7% 9% 15% 9% 14% 9% 5% 5% Zero Menos de 3 horas 3 a 6 horas 7 a 13 horas 14 a 20 horas Mais de 20 horas Switzerland. 30 30#317) Instagram Campaign. ☐ Instagram is the king social media of Brazil (more than 47% market share). Package of posts, stories and IGTVs aligned with Partner's desires. ☐ Distribution on the platform ☐ "myswitzerlandbr" in Portuguese. Campaign focused on the Partner for one full month ST Brazil will select the media, coordinates the content development, such as translation, approval, execution and reporting. Net cost: CHF 4'500. myswitzerland Patrocinado Saiba mais ат ☐ myswitzerland Desconecte-se e conecte-se a sua família. Relaxar, se divertir e colecionar ... mais 50% 47.1% 40% 29,6% 30% 20% myswitzerland Patrocinado Switzerland. VENHA E VEJA VOCÊ MESMO Saiba mais ат myswitzerland Desconecte-se e conecte-se a sua família. Relaxar, se divertir e colecionar ... mais No resultado geral, o Instagram foi citado como rede preferida por 47.1% dos respondentes. O Facebook ficou em segundo lugar.com 29,5% de preferência REDE SOCIAL PREFERIDA 8.3% 7,7% 10% 2.5% 2,3% 0% © in 0,2% 0,4% 0,6% 10 10 Nerbua ធ 31#328) Blogger/Influencer Campaign. ☐ ◉ ◉ Special selected bloggers or digital influencers to cover the region highlighting the interests of each destination (max 3 partners covered). All organization covered by ST Brazil and land arrangements (full board) to be covered by partner destination. Prospect Influencers: Daniela Filomeno, Thássia Naves, Zeca Camargo, Camila Queiroz e Kleber Toledo, Juliana Paes e marido, João Freire, Juju na trip + Karina Oliani (projeto canal off). Switzerland. cozinhadobomgosto. Follow Portofino am See cozinhadobomgosto Essa foi a minha última viagem antes da quarentena... Ficamos tão felizes ao ver que o restaurante nas redondezas de Zurique estava vazio e poderíamos desfrutar nosso almoço com calma Hoje, não vejo a hora de voltar a ver o movimento Arrasta a foto pro lado para ver que panacota linda que serviram de sobremesa Saudades de tudo isso. Que em breve a gente possa passear com saúde e em segurança. novamente cozinhadobomgosto #gabirossinasuiça Liked by myswitzerlandbr and 590 others APRIL 20 Add a comment.. Σ Post ■ Net cost: CHF 4'000. 32#339) Podcasts Brazil: Switzerland Series 2022. ■ ■ ■ ■ ◉ Stats about podcast: 59mio of Brazilians already podcasted. 79% are podcasting while commuting 67% bought something advertised on a podcast. Series of podcasts on different themes of Switzerland, such as art, gastronomy, romance, etc... in the form of an interview. Exclusive 2 podcasts for over one month (30min each). Part of our Key Partner Package 2022. Dedicated content sharing Net cost: CHF 4'000. audio.ad áudio digital Hi Castbox Google Switzerland. Podcasts Spotify DEEZER +tunein Podcast Available on iTunes 83 33#34Marketing Activities 2022. AD-HOC PACKAGES.#35A) CULTURAL TRAVELLER PACKAGE 2022. The main Art and Design Fair in Latin America, over the course of 5 days. ■ 35K- well educated and affluent premium travelers, ☐ ◉ opinion makers used to travel for leisure and Art. Dedicated lounge about Switzerland, where ST will organize different VIP events for selected celebrities, influencers and opinion leaders. Partner presence in printed materials (brochures or folders), pictures inside the Swiss lounge, dedicated looped movie and various digital platforms of SP Art (website, newsletters, etc). Net cost: CHF 6'000. Suits & Act Switzerland. 35#36B) LUXURY TRAVELLER PACKAGE 2022. ◉ ◉ ◉ ☐ In partnership with the main luxury shopping malls in São Paulo City (Iguatemi and Cidade Jardim mainly). Dedicated brand activation in backlights, digital/social media and B2C events, Targeting AAA travellers. General coordination with malls and partners, invitation of VIPs. ■ Selection of media. Coordination of content and communication with partners. Switzerland. IGUATEMI DAILY ST. MORITZ, DO DESTINO À MALA DE VIAGEM ZOOM QUA ◉ Net cost: CHF 4'500. 36#37C) WEDDING DESTINATION PACKAGE 2022. Switzerland. ■ Host the wedding of super celebrity ◉ ■ Sabrina Sato and fiancé Duda Nagle, expected to be attended by many celebrity guests from Brazil. Deliveries: Social Media feed and stories @sabrinasato · 29.5 mio followers Social Media feed and stories @dudanagle - 4.4 mio followers ■ Media (printed and online medias) - Wedding medias and lifestyle Net cost: CHF 25'000. sabrinasato 8,797 posts Sabrina Sato + Public Figure Message 29.7m followers 7,498 following Apresentadora de TV/Brazilian TV Host Assista 'Mães de Verdade'! Assista @gamedosclones no @primevideobr @recordtvoficial @canalsabrinasato youtu.be/ZiWkRf7DIc8 Followed by giovanna_menegon, jkiguatemi, silviabraz +114 more sabrinasato Following sabrinasato Depois que um corpo comportaoutro corpo nenhum coraçãosuportao pouco (Alice Ruiz) #felizdiadasmaes♥ 21h dedesecco Que lindeza 20h 96 likes Reply ledanagleoficial Que maravilha!!!!Adorei 17h 34 likes Reply daniellepontes que lindassss ♥♥ 20h 1 like Reply Liked by marianarios and 527,029 others 21 HOURS AGO ****** Add a comment... Post 37#38+ Switzerland.