#1August 2023 nextdoor#2Disclaimer Certain statements in this presentation may be considered "forward-looking statements" within the meaning of the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by terminology such as "may," "should," "expect," "intend," "will," "estimate,” “anticipate," "believe," "predict," "project,” “target," "plan," or "potentially" or the negatives of these terms or variations of them or similar terminology. These statements include, but are not limited to, statements regarding our future performance and our market opportunity, our business strategy and plans, and our objectives and future operations, including our expansion into new markets. Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date of this investor presentation, and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors, including: our ability to scale our business and monetization efforts; our ability to expand business operations abroad; our limited operating history; risks associated with managing our growth; our ability to achieve and maintain profitability in the future; the effects of the highly competitive market in which we operate; our ability to attract new and retain existing customers and users, or renew and expand our relationships with them; our ability to anticipate and satisfy customer preferences; market acceptance of our platform; our ability to successfully develop and timely introduce new products and services; our ability to achieve our objectives of strategic and operational initiatives; cybersecurity risks to our various systems and software; the impact of privacy and data security laws; and other general market, political, economic, and business conditions, including those related to inflation, rising interest rates and the ongoing COVID-19 pandemic. Additional risks and uncertainties that could affect our financial results and business are more fully described in our Quarterly Report on Form 10-Q for the period ended June 30, 2023, filed with the SEC on August 8, 2023, and our other SEC filings, which are available on the Investor Relations page of our website at investors.nextdoor.com and on the SEC's website at www.sec.gov. All forward-looking statements contained herein are based on information available to us as of the date hereof and you should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, performance, or achievements. We undertake no obligation to update any of these forward-looking statements for any reason after the date of this investor presentation or to conform these statements to actual results or revised expectations, except as required by law. Undue reliance should not be placed on the forward-looking statements in this investor presentation. This presentation includes certain non-GAAP financial measures (including on a forward-looking basis). These non-GAAP measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP and should not be considered as an alternative to their nearest GAAP equivalent or any other performance measures derived in accordance with GAAP. A reconciliation of the non-GAAP financial measures used in this Presentation to their nearest GAAP equivalent is included in the Appendix to this Presentation. Nextdoor believes that these non-GAAP measures of financial results (including on a forward-looking basis) provide useful supplemental information to investors about Nextdoor. Nextdoor's management uses forward-looking non-GAAP measures to evaluate Nextdoor's projected financials and operating performance. However, there are a number of limitations related to the use of these non-GAAP measures and their nearest GAAP equivalents, including that they exclude significant expenses that are required by GAAP to be recorded in Nextdoor's financial measures. In addition, other companies may calculate non-GAAP measures differently, or may use other measures to calculate their financial performance, and therefore, Nextdoor's non-GAAP measures may not be directly comparable to similarly titled measures of other companies. Additionally, to the extent that forward-looking non-GAAP financial measures are provided, they are presented on a non-GAAP basis without reconciliations of such forward-looking non-GAAP measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliations. 2#3Nextdoor is the neighborhood network 11 Countries >80M Verified Neighbors (VNS) & growing Metrics as of 6/30/2023. 1 in 3 U.S. Households ~42M Weekly Active Neighbors (WAU) Network effects with online & offline connection is unique Each social link is highly valuable because most commerce is local Secular shift towards digital advertising High barrier to entry: network difficult & time consuming to build Many vectors for driving revenue growth Only digital neighborhood network: purpose-driven & authentic Proven team: set up for growth at scale 3#4Q2'23 highlights 13% YoY WAU growth >90% of VNs globally joined organically 4% YoY revenue growth Verified Neighbors and WAU as of 6/30/2023. 1.6M global WAU added in 1H'23 Global sessions¹ depth has increased 24% since the end of 2022 ~50% of VNs are active weekly, ~50% of WAU are actively daily >60% of spend toward Direct Response campaigns² International revenue showing momentum, with 28% YoY growth Cash balance of >$550M will fund long-term growth 1. 2. Sessions are defined as the period of time a user is active on the site or app and views at least one piece of content. If a user is inactive for 5 minutes or more, any future activity is attributed to a new session. Direct response spend mix based on data from advertisers who report campaign objectives. 4#5OUR PURPOSE To cultivate a kinder world where everyone has a neighborhood they can rely on nextdoor#6Building Active Valued Communities 73% say neighbors are the most important community in their lives(¹) 75% of neighbors agree Nextdoor makes them feel connected to their community(2) 91% of neighbors say supporting local businesses is important to them(³) (1) Nextdoor Insights Series; (2) Source: Nextdoor Survey, July 2022; (3) Neighbor Trends Survey (Alida, December 2022). mall non-cash Vil which will be GELS a your receipt OR Advil tles IRRESISTIBLY SMOOTH ARK CHOCOLATE TRUFFLES eerios NyQuil DayGu SEVERE SEVEN Skittles TIOS. 100 AND ST P Pepcid Complete All Lime Skittl Benadry HARIBO GOLD-BEARS Starburs W 4003 AIRHEADS ebites Starburs DURACELE DURACE DURACELL Swedish Fish mini AIRHEADS MINA Starburst Trident HALLS 200 Mikelke Milky FODE Trident DURACELL DURACELL DURACELL Twix XX M&ms PEANUT Trident SNICK Mike Ike AFG Trident Reese's CECOND Trid 1940 Mike Ree O#7People interact with and rely on their neighborhoods every day Newsfeed 9:41 Q Search Nextdoor Christina Peek Rockridge South-1d Neighbors come together to assemble PPES. Thanks Mike Fitzhugh for organizing all our wonderful neighbors to come together in this time of need. All our kits are now on the way to ... more Thank Comment Home I have my work cut out for me, thinking of restoring this old bee. Summerplans Rockridge North's plans for summer Discover all? Post 3414 If the parks are planning to get and camp. For Sale Notifications, 9:41 Discover Q Search Nextdoor Discover Rockridge North Tel Help Map > Nearby business recommendations > Open now Claude and Marie Contemporary, Fine dining, family-owned Open now n Home Arata Japanese cuisine Discover Visit 4 Vaccine Map > + Post Webster Hall Food court For Sale Notifications 9:41 < Connections Chris Park he/him Mission District. since 2004 Lead Coffee enthusiast. Music geek. Troublemaker. Social media fan. Friendly organizer. Incurable pop cultureaholic. Twitter fanatic. Zombie evangelist. Friendly music expert. Avid entrepreneur. Introvert. Passionate explorer. From Chicago, IL Home Connect Interests Sally, Corey + 1 mutual connection Message Gardening Admin 1.1K connections San Francisco 3 mutual connections Primo Passo Coffee PRIMO PASSO 96 connections. San Francisco Ⓒ Discover Post See all > House Swap 2k connections San Francisco 2 mutual connections ... For Sale Owner Notifications For Sale & Free 9:41 Q Search For Sale & Free Your listings Just listed 2 min ago Antique white pineapple I... $25 3.2 mi Home decor For sale Free Popular categories Electronics Price drop n (0) Home E Discover Post Categories all Furniture See all Retro Sony Tele $80.2.5 mi For Sale 5 min ago See all Baby & kids 0 Notifications Notifications 9:41 Q Search Notifications Dennis and 16 others reacted to Tennis Lessons Tues and Thurs. now Anne Strong just introduced themselves. Welcome them. 1d Chetan mentioned you in Photographer needed Saturday after hockey... 3h Shamil Yiana accepted your invitation. 2h Sandra Hart wants to connect 1d 2 mal connections Seema selling Vintage cola h $350 or best offer. 2d Welcome Anne with a virtual gift 17 neighbors sent Confetti No mess Welcome Flowers Non-wilting ill? Wave Accept Candy Everlasting Cookies Crumb-free 7#8Strong competitive moat that brings together all neighborhood stakeholders... Civic Engagement Local Recommendations Local Groups Local Businesses Local Marketplace 關 888 Connections & Faves 101 Neighbors Help me plug in Word-of-Mouth Recommendations % nextdoor Real people Hyperlocal proximity Trusted information Local perspective Instant distribution Businesses Hyperlocal at scale SH Data/ Targeting Q8 89 Public Agencies 00 Confirmed identify & verified info Two-way Channel CE (5 Instant Distribution Analytics Publishing Tools Instant Messaging 8#9...With emerging viral growth loops Content Growth Loop Social/Email SEO Partnerships Content Engmt Loop Organic Email Neighbors Organizations Push Organic VNS Paid Total WAU Pages Neighbors & Organizations Sessions & Impressions Partnerships Contributions Connections Invite Growth Loop Neighbor Pages Community 9#10Enduring retention combined with strong network effects... Indexed Engagement Growth 3.0x 2.0x 1.0x 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% Engagement defined as % of U.S. Verified Neighbors Active Weekly on platform. Data as of 6/30/2023. 60% % Neigborhood Penetration 65% 70% 75% 80% 85% 90% Our path to engagement growth is proven: After two years nearly 50% of our audience remains engaged Nearly 3x increase in weekly engagement as more neighbors join 10#11...With an audience that finds distinct value on Nextdoor % of people who visit Nextdoor at least once per month but do not visit this social media platform at least once per month Did not visit WhatsApp Did not visit Snapchat Did not visit Reddit Did not visit LinkedIn Did not visit Twitter Did not visit Pinterest Did not visit TikTok Did not visit Facebook Source: Comscore data as of Q2 2023. U.S. only. 23% 39% 59% 58% 57% 54% 75% 90% 11#12Nextdoor is one of the most frequently used consumer products DAU/WAU 80% 60% 40% 20% 0% YouTube f Facebook Snapchat WhatsApp Spotify X + Bumble Google Maps Match n Nextdoor Roblox Google Calendar LinkedIn Pandora Pinterest Netflix Zillow Source: Sensor Tower from 8/19/2022-8/18/2023. DAU/WAU ratio based on DAU and WAU averages over the 12-month time period. Nextdoor DAU/WAU based on internal data from 7/1/2022-6/30/2023. DAU defined as a Nextdoor user who starts a session or opens a content email on a given day. WAU defined as a Nextdoor user who opens our application, logs on to our website, or engages with an email with monetizable content at least once during a defined 7-day period. DoorDash Instacart Thumbtack Uber 12#13We can ~4x our reach just by reaching global penetration in-line with our more mature U.S. neighborhoods >315M Households >200M Households >55M Households +100M Households Future opportunities in 11 existing markets (U.S./International) +150M Households Next opportunity for additional households at 65% penetration (U.S./International) >55M Households claimed in 11 existing markets (U.S./International) 13 Source: U.S. Census, Statista and Statistics Canada. Nextdoor household data as of 6/30/2023. U.S. only, excludes members in pilot neighborhoods. Claimed residences have at least one Current Verified Neighbor (CVN) at the residence. Some figures may not sum due to rounding.#14Digital advertising TAM represents $800B+ opportunity $533B Global $234B U.S. Current TAM 47% Growth $786B Global $362B U.S. 2026 TAM Source: Global and US digital ad markets, eMarketer January 2023. Note: Digital advertising market is based on eMarketer U.S. ad spend and excluding B2B, which represents 6% of digital ad spend in 2022. Global advertising market includes annual ad spend across all countries world-wide and is not adjusted to Nextdoor's existing 11 markets. Figures assume 6% B2B share across all global markets. Large Adjacent Markets Classifieds Home services 14 Local commerce Local events Real estate#15A verified daily audience with significant monetization potential U.S. DAU 99M 33M (est.) 15M n $13 U.S. DAU and ARPU¹ $32 U.S. Average Revenue per User (ARPU) Annual Revenue per DAU P $69 (est.) (1) Snap DAU and ARPU figures reflect data provided in their 2022 10-K. PINS DAU is an estimate based on U.S. and Canada MAU reported by PINS. Source: Nextdoor data is based on 2022. Total WAU in FY22 was ~38M. Average U.S. % of total WAU was ~80%. DAU/WAU is ~50% = 15M U.S. DAU in FY22. Comparison is illustrative as each company calculates daily active users differently. Snap includes U.S., Canada, Mexico, the Caribbean and Central America. Nextdoor includes the U.S. only. 15#16Social commerce is a huge opportunity... 9:41 Aly Reyes Upper Pacific Heights - 4w Has anyone worked with a great mold remediation specialist that they recommend? #Askyourneighbors Posted in Ask a Neighbor to Anyone Ask a Neighbor Be the first to react 4w Nicole Popovici Western Addition Mold & Mites Management or Rapid Restoration are both good ones. 4 TH Like 3w Rapid Restoration 772 Spruce St. Brivan Prakash NOPA Nicholas Wong construction is licensed for mold remediation. Did a job for friends who liked the work so much they kept the crew around for an expediated kitchen remodel. Like Reply Share N. Wong Construction R... 1 1320 California St. Like Reply Share ...And the influencer in your neighborhood is right next door 79% of neighbors say they have been influenced by a recommendation on Nextdoor(¹) 84% of neighbors travel 10 miles or less for their everyday purchases(2) 71% of neighbors have shared a recommendation (2) 78% of neighbors patron or hire a local business at least once a month(3) 16 Sources: (1) Nextdoor Neighbor Survey, May 2023. (2) Online survey of U.S. Nextdoor neighbors from March 2022; (3) Neighbor Trends Survey (Alida, December 2022).#17Full funnel approach helping advertisers from awareness to action Awareness & Discovery Local context means Nextdoor content is relevant Intent & Influence First-party data creates efficient targeting Action Opportunities to purchase and act with ease Nextdoor Ads Get more messages Nextdoor Ads Promote a deal/ discount Sponsored Posts 9:41 Rosalie's Donuts Sponsored Call 9:41 all Speedy Restoration Sponsored I'm looking for a particular product or service, can you help me? Buy one get one free Celebrate in style with a fresh batch of our new, colorful frosted donuts BOGO this weekend. Your trusted neighborhood certified technicians Call for property damage restoration and more. ANTAR GALLY *** < 9:41 9:41 Q Search Nextdoor H&R Block BLOCK Sponsored Have a project that would help your community? Help bring it to life! Nextdoor and H&R Block are working together to improve the quality of life in communities across the country, block by block. Nominate your neighborhood for a project now! Message Dresser $45.3.2 mi Q Search listings Buy for Good Free Shop now all & ಆರ 9:41 Q Search Your Neighborhood Oasis Landscaping 23 Sponsored .... = - 9:41 % Discounte Q Search Nextdoor Got a bug problem? Not anymore ZEVO We'll transform your outdoor space into a true oasis. Get a free quote! Garber St Stuan St Treat Map Russell 51 For Sale & Free 28 Sponsored by Reese's 17 Maps Nextdoor Ads Increase website visits#18Nextdoor's audience drives differentiated results 9:41 Q Search Nextdoor Renault UK Sponsored All new Renault Megane E-Tech 100% electric, designed for the road. || 14× UK spec may vary on With its breakthrough design featuring 20" wheels and dynamic LED lights at the rear, all new Renault Megane E-Tech 100% electric mesmerises... discover now All new Renault Megane E-Tech 100% electric : discover 26% Nextdoor neighbors in the U.K. are 26% more likely¹ to own an electric vehicle Goal Renault sought to reach neighbors with relevant messaging in local context to advertise their Megane EV model. Their goal was two-fold: driving both awareness and sales. -% Results 111% 22% above industry benchmark for attention quality above industry benchmark for viewability 18 Sources: Oracle Moat Analytics, GWI Core, UK, Q1-Q4 2021. (1) More likely than the average Internet user in the UK.#19Nextdoor's audience drives differentiated results " Nextdoor's high value audience of high household income home owners is actively engaged, enabling our clients to reach and target new users through authentic and high impact ad placements on the platform. Adam Lovallo Founder, Thesis Testing Thesis Goal Thesis Testing-a conversion rate optimization agency-has made channel exploration and expansion a core focus of their business, with the goal of optimizing performance for their clients. -% Results Nextdoor has been a strong performance channel 19 "We have seen healthy, 6-figures+ in monthly spend and ROI that is competitive with our other core digital and offline channels, and look forward to ongoing success as we continue to spend and scale campaigns.#20Connecting neighbors and organizations with highly relevant information Customer data as of 6/30/23. Global/national brands Hyperlocal targeting & creative at scale >1,000 enterprise & mid-market brands 9:41 Q Search Nextdoor Nextdoor Sponsored Nextdoor and Brach's are making it easy to plan a sweet celebration in your neighborhood. Check out our handy Spring Guide complete with activity ideas, recipes and a downloadable scavenger hunt: https://spring.neighborhoodspot.com/ Plan a sweet spring celebration in the neighborhood. BRACH'S nextdoor all? John Smith Alta Hill 3h Learn More Contractor recommendations. I am looking for a SMBS/neighbors for hire Discovery by relevant audiences 4.1M claimed business pages 9:41 Fu Bakery Bread Street Bakery 57 Bakeries, Lunch Overview Fave Share Message Recommendations Activity Recommendations Open now 7:00 AM - 10:00 PM 2029 Blake Ave # 104 Los Angeles, CA 90039 2 miles away Get directions Public agencies/utilities Verified distribution with flexible targeting >6,000 public agencies on platform 9:41 Q Search Nextdoor C Communications Team, Pacific Gas and ... Emergency Alert PG&E plans to proactively turn off power for safety and conduct a Public Safety Power Shutoff later tonight, just after midnight (10/9). As a precautionary measure to reduce wildfire risk during the forecasted See more... □ Public Safety PGSE Power Shutoff Alert | Alerta | in 1 | Cảnh Báo | Babala Z5 |Tpeed 8 Oct Subscribers of Pacific Gas and Electric Company in areas 13 Thank Comment V 1010 121978 Impressions 20#21Expanding the suite of tools for businesses to create campaigns on Nextdoor Hyperlocal Targeting 9:41 La Jolla Cove South La Jolla State Marine Reserve Choose audience Step 3 of 5 Matlahuayl State Marine Reserve LA JOLLA of California San Diego BIRD ROCK LA JOLLA VILLAGE Rose Cafe PACIFIC BEACH MISSION BEACH OCEAN BEACH all MISSION BAY Next UNIVERSITY CITY (52) BAY HỌ CLAIREMONT NORTH CLAIREMONT Mission Bay Park Tecolote Canyon Natural Park and Nature... MIDWAY DISTRICT San Diego Simplified Advertiser Experience 9:41 Build ad Step 2 of 5 Next Write your ad copy and add image Description Italian fare created using organic local produce and meats. Change photo Performance Insights 9:41 < Back Ad stats last 7 days ✓ Impressions 1,481 Ad impressions 1.5k 750 0 Sun Your ads ▲ 31% Clicks Messages Y Wed Website visits National sales vs... Live + 139 Clicks Sat See all > 21#22Why Nextdoor wins: We are the neighborhood network, strong network effects, and clear monetization potential Nextdoor = Neighborhoods Purpose-driven brand Global relevance Unique value prop Significant global addressable market Product innovation Multiple drivers of monetization All data as of 6/30/2023. Nextdoor is where you plug into the neighborhoods that matter to you. Purpose-driven brand - promotes growth, differentiates the business, and aligns the organization. ~42M weekly active neighbors across 11 countries. Over 80M Verified Neighbors & growing. Built on trusted information, physical proximity, and uniquely local perspective. Everyone is a neighbor. Near-term opportunity to add 150M households globally. 10+ years of singular focus on all things neighborhood provides utility that can't be replicated. Full funnel value prop, with majority of campaigns performance focus. Expanding advertiser base (via mid-market) and ad platform development provide foundation for growth. 22#23Experienced leadership team Heidi Andersen Head of Revenue & Marketing in G Mike Doyle Chief Financial Officer despegar eLong Expedia John Orta Head of Legal & Head of Corp Dev metromile OpenTable Sarah Friar Chief Executive Officer Square salesforce Bryan Power Head of People yahoo! Square G Jose Gaztelu Head of Global Market Operations & Corporate Strategy h houzz DOMĚSTIKA Kiran Prasad Head of Product in webOS Craig Lisowski Head of Data, Information, Systems and Trust Square ORACLE Antonio Silveira Head of Engineering GoDaddy yahoo! 23#24Seasoned Board of Directors John Hope Bryant Entrepreneur, Founder, Chairman, CEO, Author, Activist Jason Pressman Shasta Ventures Sarah Friar Chief Executive Officer David Sze Greylock Capital Bill Gurley Benchmark Nirav Tolia Co-Founder Mary Meeker Bond Chris Varelas Riverwood Capital 24#25Monetization and Outlook#26Financial highlights Differentiated products with contextual relevance enable sustainable growth High levels of neighbor retention enable consistent growth Network effects increase WAU engagement as penetration increases Multiple levers for long-term ARPU growth provide paths to increase monetization Multiple under-monetized products creating potential for significant upside in growth Significant opportunity to monetize in growing international markets 26#27Growing base of engaged users... Avg. Weekly Active Users (WAU) 26.7M 3.9M 22.8M Annual 19% 2020-2022 CAGR 2020 31.3M 5.5M 25.9M 2021 38.0M 7.7M 30.2M 2022 U.S. 27.8M 3.9M 23.9M Q2 2020 International WAU defined as a Nextdoor user who opens our application, logs on to our website, or engages with an email with monetizable content at least once during a defined 7-day period. Some figures may not tie due to rounding. Quarterly 14% Q2 2020-Q2 2023 CAGR 29.2M 5.1M 24.1M +5% Q2 2021 36.9M 7.7M 29.2M +26% Q2 2022 41.6M 8.5M 33.0M +13% Q2 2023 27#28...Driving long-term revenue growth... $123M 2020 Annual 31% 2020-2022 CAGR $192M Some figures may not tie due to rounding. 2021 $213M 2022 $28M Q2 2020 Quarterly 27% Q2 2020-Q2 2023 CAGR $46M +66% Q2 2021 $55M +19% Q2 2022 $57M 4% Q2 2023 28#29...And increasing levels of monetization Annual Avg. Revenue Per Weekly Active User (ARPU) 10% 2020-2022 CAGR $6.13 $4.62 2020 2021 $5.60 2022 $0.99 Q2 2020 ARPU shown above is calculated as total global revenue divided by the average total global weekly active users (WAU) in the period. Quarterly 11% Q2 2020-Q2 2023 CAGR $1.57 59% Q2 2021 $1.48 -6% Q2 2022 $1.37 -7% Q2 2023 29#30Viral growth loops reinforce the strength of our model Increased Scale Improved unit economics, reinvestment for growth & product expansion 888 Improved advertiser retention & platform activity monetization FA Neighbors DOLL ²00 -30₂ nextdoor Businesses HS! 8 8 Public Agencies 50 00 82 Increased reach & engagement Enhanced advertiser performance & additional revenue opportunities 30#31Non-GAAP operating expenses reconciliation Operating Expenses Cost of revenue Sales and marketing Research and development General and administrative Total GAAP Operating Expenses (-) Depreciation and amortization (-) Stock-based compensation Non-GAAP Operating Expenses % of Total Revenue % Growth Some figures may not tie due to rounding. 2021A $28.8M 106.4M 97.1M 54.7M $287.0M ($4.2M) (47.5M) $235.3M 122% 35% 2022A $39.0M 123.2M 127.1M 67.7M $357.0M ($5.7M) (64.4M) $286.9M 135% 22% 31#32Appendix LE PANIER DU CHEF JEAN LE PALAIS ST JEAN bouchon lyonnais Saint-Paul Place de Change Place de la Baleine Mairie annexe du 5 Musée Gadagné#33Adjusted EBITDA reconciliation Net Loss Depreciation and amortization Stock-based compensation Interest Provision for income taxes Acquisition-related costs Adjusted EBITDA Some figures may not tie due to rounding. 2021A $(95.3M) 4.2M 47.5M (0.2M) 0.2M $(43.7M) 2022A ($137.9M) 5.7M 64.4M (9.3M) 1.7M ($75.5M) 33#34Definitions Metrics U.S. Household Neighborhoods Verified Neighbors/Users Daily Active Users (DAU) Weekly Active Users (WAU) Monthly Active User (MAU) Engagement Neighborhood penetration Local Business Claimed Pages Total Addressable Market (TAM) Definition A single (U.S.) residence containing at least one Current Verified Neighbor The number of active Launched (10+ member) neighborhoods. A "neighborhood" is a specific geographic area with a defined boundary. Neighborhoods do not overlap. The number of neighbors who are verified in a valid Launched (10+ member) or Pilot (< 10 member) neighborhood, and in good standing (i.e. not deleted, deactivated, or suspended.) Count of unique neighbors who have started a session or opened a content email on a given day Count of unique neighbors who have started a session or opened a content email over the trailing 7 days Count of unique neighbors who have started a session or opened a content email over the trailing 30 days Used to refer to neighbor activity - usually WAU unless otherwise specified U.S. Households (see above) divided by the total number of Households (claimed or otherwise) in the neighborhood. Local business pages that have been claimed by a Nextdoor partner Digital advertising spend in the U.S. excluding B2B (not addressable by Nextdoor). Source: eMarketer 34