#1#NextdoorInsights Nextdoor Insights Series | #2 #StrengthInNeighbors Neighbors will be the crucial connection we need to navigate the next normal. They have shown us now more than ever - the power of proximity. As shelter-in-place lifts and communities reopen, we have listened to all our neighbors - residents, businesses, public agencies, NGOs. Nextdoor is the place to know how neighbors are feeling and responding real time - what they have learned, how they plan to move forward and what key topics are trending. Invaluable insight.#2Nextdoor As neighbors move through this crisis in phases, the rise of local is what grounds them Phases of the Rise of Local Phase 1 Rely on Neighbors for Support Phase 2 Reinvest in Home and Self Phase 3 Reconnect with Community Phase 4 Rethink Business as Usual Phase 5 Remain Loyal to Local LOCAL 2#3Nextdoor % above baseline 140% increase in Neighbor Connections, exchanging Direct Messages or engaging in opt-in groups, since early February Neighbors continue to lean on each other We see an upward trend of meaningful 1:1 connections among our most active neighbors who frequently engage with one another Feb Mar Apr 1 || May Rely on Neighbors for Support Increased Neighbor Connections are across the US, especially in the Midwest Source: US data, 1/1 vs 4/24 - 4/30 Neighbor Connections are members who either 1. exchange 4 or more Direct Messages over the course of 7 days or engage with another members content in an opt-in group over the course of the last 7 days 3#4Nextdoor Neighbors are an important source of information The top 3 things members are looking to their neighbors for are: 1 Updates about supplies/in stock items (37%) 2 Updates about local businesses (36%) 3 Updates about public services (35%) 1 || "Sharing conversations and friendship that we did not have before" Rely on Neighbors for Support How members are sharing with their neighbors: "Many [neighbors] are cleaning out items. Instead of a yard sale, they just are marked free" believe their neighbors have had a 46% positive impact on their community during this time 37% 35% with their neighbors believe their neighbors have become more important in their life have shared essentials supplies Source: Nextdoor US survey data 4/2020 | 4#5Source: Nextdoor US poll data 4/30 - 5/6, 270K participants, 1.2K comments | 5 Washington DC Colorado Springs Omaha Memphis Virginia Beach Arlington Oklahoma City Milwaukee Mesa Sacramento San Jose Indianapolis Louisville Tuscon Charlotte Jacksonville Fort Worth Albuquerque Kansas City Dallas Seattle Houston Raleigh Phoenix San Antonio El Paso Fresno Atlanta Columbus Austin Minneapolis Tulsa Nashville Chicago San Francisco Denver Baltimore Philadelphia San Diego Long Beach Boston Oakland Detroit Portland Las Vegas New Orleans Brooklyn New York City Los Angeles Miami I LOST MY WORK I'M WORKING SAME AMOUNT AS BEFORE I'M WORKING REDUCED HOURS OR HAVE BEEN FURLOUGHED I'M WORKING MORE THAN BEFORE I WAS OUT OF THE WORKFORCE PRIOR TO THE CRISIS THE affecting your work? How is COVID-19 Nextdoor 1 for Support Rely on Neighbors#6Nextdoor Neighbors are increasingly hiring other neighbors Mentions of jobs around the home have increased greatly since the start of COVID ++ Lawn Service (489%) Care Provider (322%) Errands (178%) Tutor (87%) 34% of members are more likely to hire their neighbors for jobs around the home 1 Rely on Neighbors for Support Source: Nextdoor US survey data 4/2020 6#7Nextdoor Routines have changed West Coast residents are open to cutting their own hair. East Coasters, not so much. Seattle Portland Fremont Of the members polled who cut their own hair 24% are happy with their cut 5% experienced a mishap El Paso Willing to do more about cutting their hair Less willing to cut their hair Milwaukee Manhattan Washington DC Virginia Beach 22 91% Of members polled are wearing a mask 2 Reinvest in Home - and Self 21% DIYing masks 24% Purchasing masks 23% Getting from friends, family or neighbors "Some very wonderful neighbors offered to make masks, here on Nextdoor, and my son and I made them a loaf of pumpkin bread to say thank you." Nextdoor US poll data 4/17- 4/22 - 160K participants, 6.2K comments | 7#8Nextdoor Some home trends are here to stay The COVID spike has normalized, but the average baseline is now higher than where it started 27% say they plan to exercise at home more frequently after the outbreak. GWI Coronavirus findings multi-market research III BIKING STREAMING ENTERTAINMENT YOGA WEIGHTS Mar M 2 Apr Reinvest in Home - and Self toran May Nextdoor US internal data, based on mentions Mar 1 - May 58#9Nextdoor Investing in home (office) is a focus Exchanges on "For Sale & Free" dipped at the beginning of the crisis. Engagement with the neighbor-to-neighbor selling platform has now returned and is finding an increased baseline as neighbors buy and sell items from each other. It's clear neighbors see their residences as a long term home base - especially for work, and are investing accordingly. Bed Chair Coffee table Desk Lamp Monitor Office chair Table % change in search volume from Feb 1-14 300% 250% 200% 150% 100% 50% 0% Feb Member posts WITHIN THESE PO Mar 2 Reinvest in Home - and Self For Free & For Sale posts THERE WAS A TREND OF COMMON ITEMS Apr May Source: Nextdoor US For Sale & Free Internal Data, Posts and searches 2/1-5/5 9#10Nextdoor Post count When the weather warms, we always see a lift in outdoor furniture exchanges and chatter about Summer-related topics The trends this year are 90% higher than last year What are neighbors looking forward to? Summer. Summer. Summertime. Mar Apr May 2 Patio Patio Furniture Grill Pool BBQ I hope the weather is good tomorrow for my trip to Puerto Backyarda. 10 hr ago - 21 neighborhoods in General ← Nextdoor Bored at home? Then make you own beach 2 Reinvest in Home - and Self I came up with the idea to create my own beach in my backyard just to kill boredom at this crazy time. And believe me, it feels so great to bury your feet in the sand and listening to the sound of the wave crashing on the beach on SoundCloud. I bought 10 bags of sand, $4.40 each, and a bag of gravel for $5.30. And 2 chairs for $19 each. All from Home Depot. Total is less than $100! I recommend this to y'all BUBONIA AUDIRA 5 days ago 70 neighborhoods in General Thank Comment 71 20 Source: Nextdoor US internal data, 1/1-5/14 | 10#11Nextdoor After months of sheltering in place and self-isolation, the need for connection is strong Love for the community I can't get over all the generosity and community support- from groceries, childcare, to financial assistance. Love to all of you - we can get through this together. 16 May - 12 neighborhoods in General Reply ✓ Thank 17 9 Possible idea to support restaurants? Once California/SF moves into Phase 2 - it would be great to close West Portal to cars to allow the restaurants to move their tables outside; where they can properly social distance their seating. It will be very hard for restaurants to cover their costs at 50% capacity unless we think out of the box. What do you think of this idea and how could we bring it to fruition? 7 May - 45 neighborhoods Thank Reply ✓ 23 6 What we're seeing now 83% Of members are feeling overwhelmingly isolate from friends and family 57% Of members' main way of helping is checking in on others 43% Despite the distractions, parents feel more involved with their children 3 Reconnect with Community How neighbors are adjusting 64% of members are optimistic to return to some normalcy with work and daily life 72% of members believe they will frequent local businesses more often after this crisis 49% of members believe relationships with their neighbors will be stronger after the crisis Source: Nextdoor US survey data 4/2020 | 11#12Nextdoor The diversification of top brands in May shows neighbors are, in some ways, readjusting to prior norms March & April top brand mentions instacart GRUBHUB eHealth Shipt venmo sam's club<> StubHub Overall increase in brand mentions May vs January kwikset CARmax Carmax Has anyone bought a vehicle through Carmax? I'm interested in hearing about your experience. It's time for me to replace my car and I'm considering going through them. Thanks! 14 May- 45 neighborhoods in General Thank Reply ✓ 94 3|| 19 May - 49 neighborhoods in General Thank Reply ✓ DESIGN WITHIN REACH Reconnect with Community OLD NAVY Handyman? Hello, I'm looking for someone to change my front door knob. I currently have a kwikset door handle and I need to replace it with another Kwikset door knob, nothing major. Any recommendations? 8 May- 45 neighborhoods in General Thank Reply Old Navy selling masks Masks 5 for $13. Available in Adults and Children sizes. Go to their website now and pre Banana Republic out quickly. 5 2 7 3 Source: Nextdoor US data, lift over Jan baseline vs. 3/15-4/11 and 4/12-5/9 | 12#13Nextdoor US poll data 4/28 - 5/5 - 125K participants, 7.3K comments | 13 Long Beach Denver Milwaukee Fresno Phoenix Atlanta Los Angeles Chicago Oakland Colorado Springs Dallas Sacramento Nashville Indianapolis Boston Las Vegas Tuscon Minneapolis Washington DC El Paso Detroit Philidelphia San Jose Columbus San Antonio Fort Worth New Orleans Kansas City Mesa Louisville Houston Baltimore San Diego Memphis Seattle Virginia Beach Arlington Portland Austin Oklahoma City Charlotte Miami Albuquerque San Francisco Omaha Wichita Raleigh Jacksonville Tulsa % of members RELIGIOUS & CULTURAL EVENTS Which crowd-friendly activity are you planning to return to last? SPORTING EVENTS MOVIE THEATRES LIVE SHOWS AIRLINE TRAVEL They'll return to religious and cultural events much more quickly travel and live shows neighbors will return to airline Of crowd-based activities, last Nextdoor 3|| Reconnect with Community#14Nextdoor Recreational activities are the most missed by neighbors Top missed activities FoX GO UU 4 16% miss getting a haircut and other personal grooming Rethink Business as Usual 34% miss going to restaurants & bars 12% miss going to the gym and fitness classes 10% miss going to parks & outdoor spaces Nextdoor US poll data 4/28 - 5/5 - 125K participants, 7.3K comments 14#15Source: Nextdoor US poll data 4/2020, 186K participants, 1.8K comments | 15 Arlington Fort Worth San Antonio Fresno Wichita El Paso Dallas Oklahoma City Memphis San Jose Miami Houston Jacksonville Albuquerque Sacramento Kansas City Louisville Las Vegas Tucson Austin Virginia Beach Mesa Charlotte Milwaukee Tulsa Omaha Detroit San Diego Nashville Phoenix Long Beach Los Angeles Columbus Indianapolis Colorado Springs Philadelphia Chicago Seattle San Francisco Baltimore Oakland New Orleans Raleigh Washington DC Minneapolis Portland Denver Atlanta New York City Boston % of members |||||| BAR & RESTAURANT Which local business are you most looking forward to going back to? SALON & SPA "Salon & Spa" city live in a "Bar & Restaurant" city, or a If you live in a major US city, you either Nextdoor 4 as Usual Rethink Business#16Nextdoor What we're seeing now On average, respondents said their business lost about 25% of revenue as a result of COVID-19. As neighbors have new needs, local businesses are pivoting to stay afloat Biggest source of new opportunities for business have been: 32% government funding 11% business partnerships 11% 11% community partnerships 4 Rethink Business as Usual How neighbors are moving forward 30% have changed the original products and services they offered. ● Additional changes have been: Operational changes • Provide more online services . Building relationships with new vendors and suppliers Source: Nextdoor small business owner US survey data 4/2020 16#17Nextdoor In a survey, here's what local business owners told us they need most from their customers: Neighbors, are leaning on each other, and local businesses are leaning on neighbors, too • Staying loyal to local • Keeping commitments to pre-COVID plans (ex: home renovations) • Buying gift certificates in advance • Referring the business to friends and family • Tipping or donations • Buying online Sharing their business on social media Trusting their products • Continuing to communicate/letting business know what they need • Being patient and understanding • Staying safe and continuing to social distance 03 Support S FRIED Sow Loca RC CHICKEN INSF! OPEN 227 Cracked Battered MENU ORDER As a Nurse, and owner of Cracked and Battered, We're feeding ya'll! 4 Comment Cracked Battere As an appreciation to healthcare workers, my father has decided free meals to healthcare workers! Come by and get it! As a nurse, I see and appreciate what other healthcare workers are going through! Please know we will keep this going as long as we can, but if the amount exceeds our financial ability, we will be forced to pause. 5 hr ago - 22 neighborhoods in General Thank Rethink Business as Usual 36 12 Cracked & Battered, San Francisco Local businesses continue to support the community Source: Nextdoor small business owner US survey data 4/2020 17#18Nextdoor 1:24 More than 1 in 3 consumers have started using a new brand as a result of the innovative or compassionate way that brands responded to the pandemic We've seen success for campaigns running on Nextdoor offering help Q Search m PETCO Help a hero win a year's supply of pet food. Nominate them today! petco Petco, Sponsored. Win Your Local Hero a Year's Worth of Pet Food! Petco & Nextdoor are teaming up to celebrate your community champion-the people who put themselves on the line to ensure we have access to key services and supplies during COVID-19. Nominate your local hero today for a chance to win! all? petco Nextdoor CELEBRATE YOUR COMMUNITY CHAMPIONS Click for full contest details. Enter Now 1:24 Q Search GoDaddy SIA all? ( GoDaddy, Sponsored #OpenWeStand #OpenWeStand is for anyone who is keeping the economic health of small business top of mind in this challenging time. For shop owners having to find other ways to remain open when their physical doors are closed and for everyone who stands with small businesses. 1:24 4 | Q Search EmblemHealth EmblemHealth, Sponsored Rethink Business as Usual 9 Safety Tips for Grocery Shopping During the Pandemic Planning your shopping for the week? While having groceries delivered is the safest option, we've put together tips to follow if you do go to the store. To wipe the grocery bag, or not? Find out here. Learn More Source: Edelman, Global Brand Trust and the Coronavirus Pandemic | 18#19Nextdoor Nextdoor.com/caregivers + Nextdoor CLOROX Brands are connecting with neighborhoods to help make a local impact Watch Video Clorox is partnering with Nextdoor, so that we can all help each other. HOW CAN I HELP? It's a testament to our community of riders and enthusiasts that the question we're being asked most is, "How can I help?" You may have heard stories of how riders are delivering food and supplies to neighbors, or PPE to local hospitals on their motorbikes. If you're healthy, able, and understand the risk involved, this is a way you can make a difference in your community. NEXTDOOR APP HELP MAP Neighborhood social networking app Nextdoor has introduced Help Maps to give people a way to coordinate aid between those in need and those willing to offer some form of assistance. *Harley Davidson is listing this assistance opportunity for informational purposes only: H-D is not an authority on health practices, be sure to review and follow all applicable federal, state and local laws and applicable government issued health orders. If you choose to volunteer, ensure that you ride safely, respectfully and within the limits of the law and your abilities wearing an approved helmet, proper eyewear and protective clothing. LEARN MORE ON NEXTDOOR 7 Your neighbors can help vulnerable neighbors. Let neighbors know i you can help with Safety comes firs ny tollow all local government des and consult with experts like the CDC and WHO ere eng your entirs MOTOR HARLEY-DAVIDSON SYCLES 4 8:241 Rethink Business as Usual Walmart Save money. Live better. Shopping Help for Neighbors - Walm... PINNED POST ☎ - Nextdoor HQ, W. SOMA & Mid-Market Welcome to Shopping Help for Neighbors - Walmart on Retail Rd We hope this group helps connect your community during this time of need. This group is not moderated by Walmart. Reach out to 1-800-Walmart for more info or your store's website: https://www.walmart.com/store/5823 How to use this group: Post here if you'd like help with an errand, or if you lend a hand HE 15 hr ago Shopping Help for Neighbors - Walmart on Retail Rd in General 19#20Nextdoor Businesses opening again Conversations have shifted as we move to our 'next normal.' The focus on local is clear. Spread levity/job Run groceries, pick up prescriptions Prepare for long term next normal Those homeschooling kids Those working in at risk roles Inform others about where supplies were in stock; hours of operation of stores Local businesses Setting up backyard Those being laid off 5 Remain Loyal to Local Pets adoption, dog walking Source: Nextdoor global internal data 20#21Nextdoor The trend of helping one another remains at the foundation of everything g 84% of people feel they have a neighbor they can rely on Silly walk Rainbow 5 Talent show Remain Loyal to Local Bear hunt Dog show Post-it D Source: Nextdoor US data 3/15 - 5/1 21#22Nextdoor Clapping at 8! Hey neighbors! Every night at 8pm a small group of us have been gathering outside to clap and cheer for about 3 minutes. It's to thank the health care workers and all essential workers. It's fun. It's communal. It's simple. Many other neighborhoods in LA and around the world have been doing this. 10 hr ago - 21 neighborhoods in General Thank Comment Uplifting trends are global And the rise of local is a global phenomenon 71 20 DOG SHOW m CLAP NATURE aw LOCAL BUSINESS • Help is continuing to trend Brands to help make the new normal/home hub work are welcome HONK 2 LO CHALK | 000 8 Remain Loyal to Local LIGHTS BEAR HUNT ВЕЕР • Optimism is prominent • Support local business - they are part of the community and need us Source: Nextdoor global data 3/15-5/1 22#23Nextdoor #StrengthInNeighbors ********