#1JETRO Sao Paulo Scale Up In Brazil Itzhak Reich Consul of Economic Affairs in São Paulo Ministry of Economy and Industry Foreign Trade Administration Foreign Trade Administration | Your Connection to Israeli Innovation#2Israel Trade & Investment What do we do? Connecting with Potential Partners Resolving Trade Barriers • Providing Professional Information Initiating Inbound & Outbound Delegations Arranging B2B Meetings in Events and Exhibitions Connecting with foreign investors Connecting with governmental entities 2 Foreign Trade Administration | Your Connection to Israeli Innovation 00 Ministry of Economy and Industry Foreign Trade Administration#3Startup Nation Israel lacks natural resources - development based on human capital مه offfito More than 300 Multinational with R&D centers in Israel 13% of GPD comes from high-tech Around 7000 startups in a 9.2 M inhabitants country Largest startups concentration Ranked 3rd In number of companies listed at Nasdaq - Only after USA and China Ranked 4th In 2019 Global Startup Ecosystem (after USA, UK and Canada) around 140 Companies interested in Brazilian market per year (by ERM process only)#44 DAIKIN like ScaleUpinBraz A landing pad for innovative Israeli companies abvcap Brain Private Equity & Venture Capital Association ApexBrasil abvcap ISRAEL ISRAEL Brazilian Private Equity & Venture Capital Association ApexBrasil Foreign Trade Administration | Your Connection to Israeli Innovation ScaleUp inBrazil A landing pad for innovative tech companies abvcap ApexBrasil ISRAEL Trade & Investment Brazil Economy and Industry ade Administration#5The Challenge Designing a sistematic process which effectively supports Tech Companies in Penetrating & Scaling into the Brazilian market 5 Foreign Trade Administration | Your Connection to Israeli Innovation ScaleUpinB A landing pad for lemovative Israell comp abvcap GAMES ApexBrasil abvcap ApexBrasil 184822 abvcap ApexBrasil Ministry of Economy and Industry Foreign Trade Administration#6Outcomes • Positive response from Israeli companies • Success cases Companies start doing business in Brazil - Investments Qualified network for companies Establishing Local Presence 6 Foreign Trade Administration | Your Connection to Israeli Innovation Ministry of Economy and Industry Foreign Trade Administration#7Continuosly Evolving and Improving ✓ Bigger Program x 2 ✓ Additional Countries x 3 ✓ Stronger Partner Network ✓ Wish List Bucket ✓ Mentoring Refined Program 7 Foreign Trade Administration | Your Connection to Israeli Innovation ST i A la ScaleUp inBrazil A landing pad for innovative Israeli companies CENDA Ministry of Economy and Industry Foreign Trade Administration#88 What's in it for YOU? ■ Access to Top Notch Innovative solutions ■ ☐ Connecting with leading eco-systems ■ Mentoring opportunities ■ Internationalization ◉ Branding ScaleUp in Brazil ROUND TABLE LA FABRIQUE STATE APR 06. 2021 10 50 (SP) 80 ( LAPABRIQUE STATE Foreign Trade Administration | Your Connection to Israeli Innovation Ministry of Economy and Industry Foreign Trade Administration#9Thank You Ministry of Economy and Industry Foreign Trade Administration Itzhak (Tsahi) Reich, Consul for Economic Affairs Israel Trade & Investment - Sao Paulo, Brazil [email protected] Foreign Trade Administration | Your Connection to Israeli Innovation