#1S shopify Dashboard $158.8K $66.5K All Products D O Cart (4) $9.7M $180.00 $18.00 $423.00 $19.03 $442.03 Russ Jones, Chief Financial Officer Pacific Crest Global Technology Leadership Forum August 11, 2015#2Safe Harbour This presentation contains forward-looking statements that are based on our management's current estimates, beliefs and assumptions, which are based on management's perception of historic trends, current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. Although we believe that the plans, intentions, expectations, assumptions and strategies reflected in these forward-looking statements are reasonable, these statements relate to future events or our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results to be materially different from any future results expressed or implied by these forward-looking statements. Although the forward-looking statements contained in this presentation are based upon what we believe are reasonable assumptions, investors are cautioned against placing undue reliance on these statements since actual results may vary from the forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect our results. These risks are described in further detail in the section entitled "Risk Factors" and elsewhere in our filings with regulatory agencies. If one or more of these risks or uncertainties occur, or if our underlying assumptions prove to be incorrect, actual results may vary significantly from those implied or projected by the forward-looking statements. References to long-term trends in our model are forward-looking and made as of the current date. Nothing in this presentation should be regarded as a representation by any person that these long-term trends will be achieved and we undertake no duty to update its long-term trends. We believe that the case studies presented in this presentation provide a representative sample of how our merchants have been able to use various features of our platform to grow their respective businesses. References in this presentation to increased visits, growth and sales following implementation of our platform do not necessarily mean that our platform was the only factor contributing to such increases. To supplement the financial measures prepared in accordance with generally accepted accounting principles (GAAP), we use non-GAAP financial measures that exclude certain items. Non-GAAP financial measures are not prepared in accordance with GAAP; therefore, the information is not necessarily comparable to other companies and should be considered as a supplement to, not a substitute for, or superior to, the corresponding measures calculated in accordance with GAAP. AUGUST 2015#318 S₁ G DUBLIN Store #1: Snowdevil CIRCA 2004 Search Shopping Cart Snow Devil . Hello About Us Snowboards . Bindings ▪ Goggles . All . Blog Search... Blowout Deals Carbon 900 bindings 180$ Arbor: Legacy 199$ Snowdevil Snowboards Nidecker: Axis Never Summer: TS Designed with expertise of Bertrand Denervaud, to perform equally while freestyling and freeriding. The Axis is a higher quality board to learn on at a price that will allow to afford to ride more. With... Read more... The TS has the ideal MacBook Pro $399.99 USD $400.07 CD#4One Platform, Every Channel, Any Device. HA 20 S Snow Devil OPEN Online STOREFRONTS OO SnowDevil Brick-and-Mortar OPEN Snow Devil Pinterest OPEN Snow Devil facebook OPEN Snow Devil Pop-up S + +#5One Platform, Every Channel, Any Device. Snow Devil Powered by Shopify zd Payments Inventory Promotions Analytics snowboards -shredding winter gear Order Management Shipping A single, integrated back office Apps ********* PA сл 5#6Entrepreneurs 2015 SIR RICHARD BRANSON $250M SOLD $14/mo STARTER Our Market $29/mo BASIC SMB $10B $46B $79/mo PROFESSIONAL $179/mo UNLIMITED theCHIVE FA LOS ANGELES Larger Brands TESLA Budweiser patagonia shopify plus Source: AMI Partners (1) Merchants defined as retailers with less than 500 employees. Includes commercially located businesses, sole proprietorships and home-based businesses (2) Key geographies include: U.S., Canada, U.K., Western Europe, Australia and New Zealand (3) Annualized revenue per merchant of approximately $1,000 based on the three months ended March 31, 2015#7Agencies App Developers Theme Designers Partner Ecosystem shopify sources App Store rare email customers love. Beautiful email. No ent SHOPIFY APP STORE shopify Here are our top Photography Experts Theme Store Shopify Order SHOPIFY EXPERTS Beautiful templates for your Shopify store SHOPIFY THEME STORE S 175k Merchants 7#8Make commerce better for everyone. ●111 ** tab Dashboard caps lock shift .. ! $3657 control Q 9 . 3 A W Z 80, S X $4,287 x $ % ER T с DFG V ^ MacBook Air Y B $45K . 9 H U N J M ! 9 K < x 000 ! 0 $190 6K 0 P L 4. 1 option ! I I } . $463.9K U delete ! 0750 10 Mach 3 6754-9747 March 1 0756-17 0745 THIS WEEK March February 26 0749-17:30 Register $9.584.28 $10,458.50 February 27 February 2$10.125.27 0757-17:02 $549.35 $11,025.76 $9,762.88 $12.005.42 Opened Modify $10.00 $5000 $4029 1000 $25.00 143 Devine S March 7, 2013 TOTAL SALES $549.35 ACTIVITY $0.00 $30024 5000 $10.24 Ne 1000 $50.00 $4028 $30024 $25.00 FORM 100 8