Weber IPO Presentation Deck

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August 2021

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#1weber#2Disclaimer This presentation has been made available to you with the consent of Weber Inc. (the "Company", "Weber", "we" or "us"). The Company has filed a registration statement (including a preliminary prospectus) on Form S-1 (File No. 333-257824) with the Securities and Exchange Commission (the "SEC") for the offering to which this presentation relates. The registration statement has not yet become effective. The securities proposed to be offered pursuant to such registration statement may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. Before you invest, you should read the preliminary prospectus in that registration statement and other documents the Company has filed with the SEC for more complete information about the Company and this offering. You may get these documents for free by visiting the SEC website at http://www.sec.gov. Alternatively, copies of the prospectus may be obtained from Goldman Sachs & Co. LLC, 200 West Street, New York, New York 10282, Attn: Prospectus Department, Telephone: (866) 471-2526, Email: [email protected], BofA Securities, Inc., NC1-004-03-43, 200 North College Street, 3rd Floor, Charlotte, NC 28255-0001, Attn: Prospectus Department, [email protected] or J.P. Morgan Securities LLC, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 (telephone: 1-866-803-9204), or by email at [email protected]. This presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Statements in this presentation, including those regarding the possible or assumed future or other performance of the Company or its industry or other trend projections, constitute forward-looking statements. By their nature, forward-looking statements involve known and unknown risks, uncertainties, assumptions and other factors because they relate to events and depend on circumstances that will occur in the future whether or not outside the control of the Company. Such factors may cause actual results, performance or developments to differ materially from those expressed or implied by such forward-looking statements. Accordingly, there can be no assurance that such forward-looking statements will prove to be correct. You should not place undue reliance on forward-looking statements. They speak only as at the date of the document and the Company does not undertake any obligation to update these forward-looking statements. Past performance does not guarantee or predict future performance. Moreover, the Company and their respective affiliates, officers, employees and agents do not undertake any obligation to review, update or confirm expectations or estimates or to release any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of the presentation. This presentation and any materials distributed in connection with this presentation are not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction. This presentation does not constitute an offer to sell, or a solicitation of an offer to purchase, any securities in the United States or any other jurisdiction. This presentation may not be reproduced, redistributed, published or passed on, directly or indirectly, to any person in any jurisdiction where to do so would constitute a violation of the relevant laws of such jurisdiction. In this presentation, we sometimes use financial measures derived from consolidated financial data but not presented in our financial statements prepared in accordance with U.S. generally accepted accounting principles ("GAAP"), and these financial measures may exclude items that are significant in understanding and assessing the Company's financial results. Certain of these data, including, but not limited to adjusted EBITDA, are considered "non-GAAP financial measures" under the SEC rules. These non-GAAP financial measures supplement our GAAP disclosures, are subject to inherent limitations, and should not be considered in isolation or as an alternative to GAAP measures. Management believes that such measures are commonly reported by issuers and widely used by investors as indicators of a company's operating performance. Please refer to the registration statement for reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures. You should be aware that the Company's presentation of these measures may not be comparable to similarly-titled measures used by other companies.#3Market Leadership#4Chris Scherzinger CHIEF EXECUTIVE OFFICER#53X Nearest Competitor Source: Based on internal management estimates in coordination with Frost & Sullivan шин ш#6Market Share Brand Awareness Installed Base Source: Frost & Sullivan and MetrixLab Brand Health and Habits Study#7#1 Most Recommended Grill Brand On the Planet#8Anne Radmacher PRESIDENT, APAC#9#1 Brand in Gas Grills Source: Frost & Sullivan 米#10#1 Brand in Charcoal Grills Source: Frost & Sullivan 米#111045 Das perfekte Steak- jedes Mal. Andrea Strein VP, SALES MANAGEMENT, EMEA#12Exceptional Brand Awareness Source: MetrixLab Brand Health and Habits Study 86% 87% 89% 74% 76%#1350M Weber Barbecues Around the World Source: MetrixLab Brand Health and Habits M#14NPS Score 62 65 52 Germany United States Source: MetrixLab Brand Health and Habits Study Australia#15Growth Potential#16Michael McDonald MANAGING DIRECTOR AUSTRALIA & NEW ZEALAND#17Global Outdoor Cooking Category Growth +3% CAGR Source: Frost & Sullivan $12.7 B 2015 $14.8 B 2020#18Global Outdoor Cooking Category Growth +4.5% CAGR Source: Frost & Sullivan $12.7 B 2015 $14.8 B 2020 $18.4 B 2025#19Source: Frost & Sullivan $49 B $15 B 7 Global TAM SAM CURRENT PENETRATION % OF TAM $9 B $7 B - 18 US#20Commitment to Innovation#21GENESIS II & gas grills Angela Barbee SVP RESEARCH & DEVELOPMENT#22June Life & Weber Connect#23weber & connect SMART GRILLING HUB How to Initiate a Cook Program (Steak) 1. Select ->Start 2. Select ->Red Meat 3. Select -> Desired Cook Program 4. Select -> Start Preparation 5. Follow Program 6. Remove from Grill 10:45 2 STEAK-1%-MEDIUM Preparation Step & o4 PLACE STEAK ON THE GRILL Grill the steak over direct high heat (450" to 550° F), with the lid closed. For great sear marks, place the steak at an angle to the bars of the cooking grates. START MONITORING#24weber connect#25Nikhil Bhogal CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER JUNE#26Product Portfolio#27GENESIS II +57% Increased R&D investment Since 2018#28#29Jennifer Bonuso GLOBAL HEAD OF PRODUCT MANAGEMENT#30400 '|'|' 200 Sales and Marketing Overview 200 150 00 500 250 weber 300 400 Link 700#31United States (EN) weber Grills Accessories Charcoal Grills Starting at $99 Discover Recipes Parts & Support Free shipping & returns on orders $50+ (restrictions apply). Learn More GRILLS BY TYPE Find a Perfect Match EXPLORE WEBER GRILLS Shop by Grill Type Q Search Gas Grills Starting at $189 Store Finder Register Grill & Login/Sign Up X#32J weber ORIGINAL STORE DER WEBER PULSE#33Troy Shay PRESIDENT & CHIEF COMMERCIAL OFFICER#34GRILL ACADEMY M Hans-Juergen Herr PRESIDENT, EMEA#354,710 32,000 Retailers Physical Locations#362,300 78 Countries Independent Retailers#37#1 In the U.S. on Amazon Source: Weber Internal Estimate uebel#382X Greater Source: Weber internal estimate#39Mary Sagripanti CHIEF MARKETING OFFICER#40L +14% Marketing Spend From 2018 to 2020#4165M Global Site Visits 65M 2020#42+83% Global Site Visits 35M 2019 65M 2020#43+30% Social Media Followers#44+3,000,000 Social Media Followers#4553 52 Global Supply Chain 51 Topy#46Sui Chris Scherzinger CHIEF EXECUTIVE OFFICER#47Michael Jacobs CHIEF SUPPLY CHAIN OFFICER 62#48Global Distribution Network Distribution Center#4914 11 Countries Distribution Partners#50www. PAHA Huntley, Illinois#5115 JAK SZKED Zabrze Poland JAK SZKŁO#52$64M Gross Productivity Savings 150 Basis Points of Margin Improvement#53Growth Strategies 1#542X Growth in Developing Markets#551 Introduce Disruptive New Products 2 Accelerate DTC Revenue 3 Expand Customers and Revenue Streams 4 Expand in Emerging Geographies 5 Execute Vatue-Creating Operational Initiatives#56Financial Highlights#57Bill Horton CHIEF FINANCIAL OFFICER#58Our Revenue Breakdown in 2020 7% APAC 35% EMEA 58% Americas#59Strong Margin Profile Premium Pricing Strategy Global Scale Vertically Integrated Manufacturing Operational Productivity Programs Value-Added Product Innovations#60+18% Revenue $1.3 B 2019 $1.5 B 2020#61Q2 2021 W17 02, 61. 81. 41. 91. SL. 71. EL. ZL. LL. OL. 60, 80, 40. 90, 50, 70, 80. ZO. LO. 00. 66. 86. 46.96. 96. 96. €6. Z6. 16. 06. 68. 88. 48, 98, 58. 78. £8. 28. 18. 08. |||| $1.9 B $37M CAGR Growth Revenue Years of 40+ 10%#62120 Basis Points 38.8% 2019 Gross Margin#63120 Basis Points 40.0% 2020 Gross Margin#64+77% Net Income $50M 2019 $89M 2020#65+20% Adjusted EBITDA $189M 2019 $227M 2020#6630 Basis Points 14.6% 2019 Adjusted EBITDA As Percentage of Net Sales#6730 Basis Points 14.9% 2020 Adjusted EBITDA As Percentage of Net Sales#68Latest Twelve Months Ending Q2 2021 $1.9B Revenue 42% Gross Margin $206M Adjusted Net Income#69weber

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