Investor Presentaiton
THE SECTORAL
PROJECT
In order to promote chicken, duck, and pork meat, as well as eggs and poultry
genetic material produced by Brazil in international markets, ABPA has
developed a Sectoral Project through a partnership agreement with ApexBrasil,
which includes the following international brands: Brazilian Chicken, Brazilian
Pork, Brazilian Egg, Brazilian Breeders, and Brazilian Duck.
The prospects for business resulting solely from
actions held at large food trade shows supported by
the agreement exceed USD 3.5 billion, according
to ABPA projections and based on agreements
previously signed with ApexBrasil.
BRAZILIAN
CHICKEN
Brazilian
Pork
Brazilian
Egg
BrazilianBreeders
BRAZILIAN
DUCK
BRASIL
العزازيل
巴西动物蛋
Promoted by
ABPA apexBrasil
By participating in trade shows, workshops, and other special trade promotion
actions, the projects highlight the attributes of these production sectors - such
as quality, health status, and production sustainability - and demonstrate the
value of internationally oriented brands, fostering new business for Brazilian
exporters. Currently, around 60 companies take part in the projects.
In October 2021, ABPA and ApexBrasil renewed this agreement, which will be
in force until 2023 and will include technical mentoring and support for image
campaigns, workshops with stakeholders, and special actions at trade shows
held in various target markets for the exporting sector of the proteins supported
by the sectoral projects.
The contract that was in force until the end of
2021 yielded several activities. As is the case of
international trade shows, which were gradually
resumed after the critical period of the pandemic,
and which were highly successful, both in terms of
execution and attendance.
SIL
ANPA
Apedica
ABPA
ApexBra
ABPA
Brazilian Association of Animal Protein - ABPA
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