Investor Presentaiton
14
PROMOTION OF ANIMAL HEALTH
CAMPAIGN AGAINST AVIAN INFLUENZA
In 2021, ABPA also promoted another campaign aimed at poultry
producers in order to strengthen health care on farms across the
country. With actions on social networks and endomarketing, the
campaign proposed a set of simple - albeit essential - measures to
maintain Brazil's health status: the country is noteworthy for having
never registered Avian Influenza in its territory. These are measures such
as controlling the entry of people onto the farms, cleaning of shoes,
disinfection of vehicles, among others.
The campaign was boosted, and guidance was provided to producers
at a time when several large producing nations in Asia and Europe
recorded outbreaks of the disease in poultry farms, where thousands of
birds had to be slaughtered for sanitary control.
ABPA
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DEFENDING LATIN AMERICA FROM ASF
By means of the ASF-Free Brazil campaign, ABPA
engaged the sector in a campaign for the prevention
of African Swine Fever (ASF) throughout the country,
following the notification of cases of the disease in Haiti
and the Dominican Republic.
brasillivredepsa.com.br/en/
Although the two nations are islands - which reduces
the risk of contamination by land - as is the case in
Europe and Asia -, the onset notification has alarmed
all nations of the Americas. In Brazil, public and private
sectors have engaged in several initiatives focused on
prevention.
ABPA also embarked on an intensive and comprehensive
multilingual campaign (published in Portuguese, English,
French, Creole, and Spanish), which is underway on
social networks of communication departments of
producing and supplying companies in the production
chain, as well as on several media, including stakeholders
and other organizations.
The ASF-Free Brazil campaign expanded its reach and
became an action throughout Latin America, through the
#TodosContraLaPPA campaign - which was promoted by
the PPA América group.
Brazilian Association of Animal Protein - ABPAView entire presentation