Investor Presentaiton
HOLIDAY SEASON: BARBECUE WITH MORE
CHICKEN, PORK, AND EGGS
How about serving more chicken, pork, and eggs when throwing your holiday
barbecue parties? This was the idea proposed by the Brazilian Association
of Animal Protein (ABPA) in its promotional campaign to encourage the
consumption of animal protein during the celebrations of the year-end
holiday period - launched in December 2021.
By underlining the quality and sophisticated flavor of poultry and pork products
in Brazil, the campaign, which was publicized on the sectoral social networks
managed by ABPA, highlights the cuts commonly used in barbecue parties, such
as hearts, wings, thighs, and mid joint wings, in the case of chicken, and ribs,
sausages, and rump cap in the case of pork.
NATIONAL CONSUMPTION PROMOTING MEDIA
AMO FRANGO
O
Amo
frango
@amo.frango
f/AmoFrango
SUÍNO GASTRÔ
ABPA
SUINOGASTRO
O
f
@suino.gastro
/SuinoGastro
OVO TODO DIA
tododia
O
@tododia.ovo
f
/Ovo TodoDia
Brazilian Association of Animal Protein - ABPA
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