Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Oldest index higher for short breaks, youngest for long stays
4th Phase
Total
18-30
Index
31-45
Index
46-65
Index
66+
Index
Weekend & Midweek
46%
42%
96
43%
100
45%
104
45%
104
Adventurous
7+ nights
9%
11%
105
11%
104
10%
89
11%
96
Weekend & Midweek
48%
39%
84
48%
103
50%
107
53%
113
Breaks
7+ nights
16%
19%
113
16%
95
17%
98
16%
94
Weekend & Midweek
46%
35%
82
45%
105
44%
102
50%
117
Whereas youngest
groups have higher
index scores for
longest periods
than a week, the
Relax & food
oldest people tend
7+ nights
17%
21%
109
16%
84
20%
105
21%
107
to index higher in
stays shorter than a
Weekend & Midweek
46%
37%
88
45%
108
41%
99
45%
108
week.
Nature & Culture
7+ nights
18%
19%
86
18%
84
25%
117
26%
121
Weekend & Midweek
45%
38%
91
43%
106
45%
109
43%
104
Golf
7+ nights
7%
16%
133
10%
83
9%
75
10%
84
Weekend & Midweek
50%
43%
94
47%
103
44%
96
53%
116
Walking
7+ nights
16%
16%
77
19%
92
27%
126
24%
114
Weekend & Midweek
46%
43%
97
43%
97
46%
103
50%
112
Cycling
7+ nights
11%
13%
101
14%
105
13%
100
13%
101
Attending events
Weekend & Midweek
7+ nights
50%
42%
92
48%
105
48%
105
45%
99
6%
14%
135
8%
79
8%
80
11%
104
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007).
Q23 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when taking...
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Base: 18-30 (N=155), 31-45 (N=268), 46-65 (N=407), 66+ (N=175). *Index vs. total population. Green / Red numbers represent scores that are higher / lower than the VIVID Rare: [consulting]
rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.View entire presentation