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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Oldest index higher for short breaks, youngest for long stays 4th Phase Total 18-30 Index 31-45 Index 46-65 Index 66+ Index Weekend & Midweek 46% 42% 96 43% 100 45% 104 45% 104 Adventurous 7+ nights 9% 11% 105 11% 104 10% 89 11% 96 Weekend & Midweek 48% 39% 84 48% 103 50% 107 53% 113 Breaks 7+ nights 16% 19% 113 16% 95 17% 98 16% 94 Weekend & Midweek 46% 35% 82 45% 105 44% 102 50% 117 Whereas youngest groups have higher index scores for longest periods than a week, the Relax & food oldest people tend 7+ nights 17% 21% 109 16% 84 20% 105 21% 107 to index higher in stays shorter than a Weekend & Midweek 46% 37% 88 45% 108 41% 99 45% 108 week. Nature & Culture 7+ nights 18% 19% 86 18% 84 25% 117 26% 121 Weekend & Midweek 45% 38% 91 43% 106 45% 109 43% 104 Golf 7+ nights 7% 16% 133 10% 83 9% 75 10% 84 Weekend & Midweek 50% 43% 94 47% 103 44% 96 53% 116 Walking 7+ nights 16% 16% 77 19% 92 27% 126 24% 114 Weekend & Midweek 46% 43% 97 43% 97 46% 103 50% 112 Cycling 7+ nights 11% 13% 101 14% 105 13% 100 13% 101 Attending events Weekend & Midweek 7+ nights 50% 42% 92 48% 105 48% 105 45% 99 6% 14% 135 8% 79 8% 80 11% 104 Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007). Q23 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when taking... ww ¾ Base: 18-30 (N=155), 31-45 (N=268), 46-65 (N=407), 66+ (N=175). *Index vs. total population. Green / Red numbers represent scores that are higher / lower than the VIVID Rare: [consulting] rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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