Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Older score
Total
18-30
Index
31-45
Index
46-65
Index
66+
Index
higher as a
On my own
23%
15%
66
23%
100
28%
120
34%
145
Couple
31%
25%
81
30%
96
37%
120
34%
111
couple or on
Golf
Family w/ children
22%
30%
135
25%
111
17%
75
2%
11
Multigen. family
12%
24%
194
8%
69
7%
55
10%
80
Group
23%
24%
103
25%
105
21%
89
27%
114
their own
(2/2)
On my own
19%
19%
104
18%
99
18%
99
19%
102
Couple
48%
34%
70
42%
87
54%
112
64%
133
Walking
Family w/ children
30%
38%
129
41%
139
27%
90
4%
14
Multigen. family
13%
23%
179
12%
91
9%
70
12%
91
Group
17%
22%
128
18%
106
14%
82
17%
100
On my own
22%
18%
82
21%
97
20%
92
44%
203
Couple
37%
33%
88
34%
91
44%
119
40%
106
Cycling
Family w/ children
32%
35%
110
41%
127
27%
85
2%
7
Multigen. family
13%
21%
162
10%
83
9%
72
12%
92
Young people tend to score
Group
17%
23%
130
18%
104
13%
75
16%
93
higher when enjoying
On my own
18%
15%
85
18%
105
18%
101
21%
117
holidays as a family in more
ludic activities too.
Couple
43%
37%
86
43%
98
46%
105
55%
127
Attending events Family w/ children
26%
32%
123
32%
124
23%
87
2%
7
Multigen. family
Group
10%
15%
150
10%
105
6%
60
10%
104
30%
38%
127
30%
99
26%
88
24%
80
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 2 data collected 9th - 17th September 2020 (N=1,007).
Q24-When thinking about holidays and short breaks in the British Isles you want to take in 2022, what kind of holiday experience are you seeking when going...
Base: 18-30 (N=155), 31-45 (N=268), 46-65 (N=407), 66+ (N=175). * Index vs. total population. Green/Red numbers represent scores that are higher / lower than
the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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