Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
London, East Midlands and Scotland score higher than other locations
2nd Phase
London
Index
Relax & Food
Family
24%
149
Cycling
Group
23%
195
Cycling scores
Walking
Group
16%
151
high in all three
regions
East Midlands
Index
Cycling
On my own
35%
165
Group
31%
189
Adventurous
On my own
27%
173
Scotland
Index
Cycling
On my own
35%
168
Nature & Culture On my own
Relax & Food
23%
156
Group
15%
138
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 Data Collected 9th - 17th September 2020 (N=1,021).
Q15 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when going...
Base: full sample (N=1,021). * Index vs. total population. Green / Red numbers represent scores that are higher / lower than the rest of the sample (95% level,
2-tailed) 99 and below in red, 100 in grey, 100+ in green.
Of all the regions
analysed London, East
Midlands and
Scotland show higher
indexes across all the
categories. The tables
show the three
highest indexes per
region.
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VIVID
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