Investor Presentaiton
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Viveo
Background
Background
Viveo started its activities in 1996 as a distributor of hospital
materials and medicines, founded by entrepreneur Carlos Ma-
fra in Ribeirão Preto (SP). In an intense growth period, it ceased
to be a limited company in 2015 and in the following year
it became a shareholder in DNA Capital a healthcare-fo-
cused investment fund. The inflow of capital into the business
marked the beginning of a new expansion strategy, accelerat-
ing the acquisition of assets and the formation of a business
ecosystem.
Among the first assets acquired were Tecnocold in 2017, spe-
cialized in vaccine distribution. Cremer was integrated into the
company the following year with 86 years of history, the
industry leader specializes in the manufacture of items for
first aid, surgery, treatment, and hygiene. Given the inorganic
growth, in 2020, the process of acquiring Expresso, a medical
distributor that had been operating for more than three de-
cades in Brazil now represented by the commercial brand
Mafra Hospitalar - was completed.
In the same year, the business was driven by the acquisition
of four more companies: Biogenetix, Vitalab, Byogene - dis-
tributors of inputs for laboratories, marking Viveo's entry into
the analytical segment (reagents) — and Flexicotton, a leader
in the manufacture of hygiene products for its own brand. In
addition, the company acquired 35.71% of the share capital of
Far.Me, a startup from Minas Gerais, through which it expanded
its activities with a service channel aimed at the end consumer.
In 2021, the company's expansion plan was strengthened
with the acquisition of Daviso and FW, specialized and
leaders in the manufacture of wet wipes and towels
dedicated to retail and wholesale segments, including
its own brands. In order to enhance the operational and
commercial synergy, expanding the range of services of-
fered to the market, the following companies were ac-
quired: Tecno4 and Pointmed, (distributors of medical
products), and Laborsys, Apijā, and Macromed (distributors
of inputs for laboratories) and surgical Mafra (a company
that has physical stores and distribution centers for mar-
keting hospital materials, special medicines, orthopedic
products, dermo-cosmetics, among others). In addition to
these acquisitions, the acquisition of Profarma Specialty
(a distributor of medicines for hospitals and clinics), Med-
care and Bemk (distributors of medical products) were
announced 5.
Thus, in 2021 this ecosystem was consolidated in Viveo, an
institutional brand that brings together all the companies
of the company, acting in an integrated way from produc-
tion to delivery to the final consumer. The year was also
marked by an important movement in the corporate area:
in August, Viveo went public on B3, moving to trading
common shares in order to raise funds to boost invest-
ments the company was listed on Novo Mercado, B3's
largest corporate governance segment.
-
In 2021, the ecosystem
was consolidated
through the institutional
brand Viveo, which
brings together all
the company's
companies.
5 By the end of 2021, these three acquisitions
were awaiting approval from the Administrative
Council for Economic Defense (CADE).
viveo
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