Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
In Phase 4, highest index scores relate to safety
East Midlands
Cost of travel
Cost of accommodation
The weather
East of England
Index
54%
127
42%
120
29%
102
Costs are top barriers for half the
population in these three
locations.
Index
Cost of travel
58%
137
Cost of accommodation
42%
118
Borders not being open
33%
116
South West
Cost of travel
Cost of accommodation
Availability of accommodation
Index
49%
114
37%
103
30%
109
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 4 data collected: 30th July - 3rd September 2021.
Q36- When thinking about 2021 holidays and short breaks what would prevent you from booking a trip to the Isle of Man?
Base: East Midlands (N=66), East of England (N=83), Scotland (N=79). * Index vs. total population. Green / Red numbers represent scores that are higher
/lower than the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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VIVID Rare: [consulting]View entire presentation