Investor Presentaiton

The Customer Journey Customer Acquisition Traffic Channels Consumer Arrival SEM Performance Media Calls Clicks Partnerships Other¹ 1. EVERQUOTE Consumer Routing Provider Matching Distribution Provider Engagement Enterprise Marketplace EverQuote Monetization Alignment Bidding Carriers 3rd Party Agency Local agents Performance DTC Agency Other includes organic search, direct-to-site, partner exchange & other traffic sources. Per Referral Per Referral 1st party agents Per Policy Sold 8

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