Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Most people gather info through online and digital ads
When thinking about booking holiday and short breaks in 2021, which of the following will help you when gathering
information?
UK adults 18+ who plan to go on holiday in the British isles in 2021
Online / Digital Advert
Advice / Recommendation from friends and family
TV commercials
Specialist Press
Advert on Social Media
National Weekend Newspaper
Product mentioned in TV news story
Outdoor Advertising
Lifestyle Magazine
Holiday destination Website
Local Press
Holiday destination social Media
Travel Bloggers / Influencers
National Travel Supplement
Radio
Other
A review from a journalist of a destination.
Review website
Travel agent-in shop
Online travel itineraries and information
E-mail
Foreign Office / Government resources
Information from an airline / ferry operator / accommodation provider
Travel agent online
Booking website
Destination mobile phone apps
59%
59%
58%
58%
57%
56%
56%
55%
55%
54%
54%
53%
53%
53%
53%
53%
52%
51%
50%
49%
49%
48%
46%
45%
45%
45%
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q12 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when gathering information?
Base: full sample (N=1,021).
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2nd Phase
VIVID Rare: [consulting]View entire presentation