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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Most people gather info through online and digital ads When thinking about booking holiday and short breaks in 2021, which of the following will help you when gathering information? UK adults 18+ who plan to go on holiday in the British isles in 2021 Online / Digital Advert Advice / Recommendation from friends and family TV commercials Specialist Press Advert on Social Media National Weekend Newspaper Product mentioned in TV news story Outdoor Advertising Lifestyle Magazine Holiday destination Website Local Press Holiday destination social Media Travel Bloggers / Influencers National Travel Supplement Radio Other A review from a journalist of a destination. Review website Travel agent-in shop Online travel itineraries and information E-mail Foreign Office / Government resources Information from an airline / ferry operator / accommodation provider Travel agent online Booking website Destination mobile phone apps 59% 59% 58% 58% 57% 56% 56% 55% 55% 54% 54% 53% 53% 53% 53% 53% 52% 51% 50% 49% 49% 48% 46% 45% 45% 45% Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021). Q12 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when gathering information? Base: full sample (N=1,021). ww 2nd Phase VIVID Rare: [consulting]
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