Investor Presentaiton
Points to think
Necessity of dissociation between the tourism development and the
urban development, because in the Santa Catarina Island context these
expressions represent opposite notions, if not incompatible.
The tourist capital should avoid and eliminate the influence of real
estate capital (CCRS Arquitects, 1993) and, if the attraction of tourism is
the landscape and the growth of the activity cannot dispose of it, it
should happen in a way that does not obliterate the landscape.
Is necessary the comprehension of tourism not only as another
segment of economy, but as a communication process, with a cultural
dimension and that, differently from the other industries, has a specific
product and way of consuming it: in the case of Florianópolis, its
landscape.View entire presentation