Investor Presentaiton slide image

Investor Presentaiton

Points to think Necessity of dissociation between the tourism development and the urban development, because in the Santa Catarina Island context these expressions represent opposite notions, if not incompatible. The tourist capital should avoid and eliminate the influence of real estate capital (CCRS Arquitects, 1993) and, if the attraction of tourism is the landscape and the growth of the activity cannot dispose of it, it should happen in a way that does not obliterate the landscape. Is necessary the comprehension of tourism not only as another segment of economy, but as a communication process, with a cultural dimension and that, differently from the other industries, has a specific product and way of consuming it: in the case of Florianópolis, its landscape.
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