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The World Bank About Topics Countries Data & Research Learning News Home • Site Map Index FAQs • Contact Us Projects & Operations Publications GO Email Print worldbank.org/russia Search Russian Federation Home > Countries > Europe and Central Asia > Russian Federation > News & Events > Events > Strategic Communication for Russia's Dev... Русский язык Strategic Communication for Russia's Development Aid Program 2011 Overview Data & Statistics Development Topics Projects Results News & Events Press Releases Feature Stories Featured Reports Speeches ▷ Events Country Director + Economic Reports Publications Procurement Public Information Center Learning & Training Focus on Civil Society IFC in Russia Contact Information Resources Access To Information Report Corruption Youth & Schools Jobs & Scholarships Procurement/Tender E-Subscription Client Connection Vacancies Begins: Jan 19, 2011 10:00 Ends: Jan 20, 2011 16:00 Russia's relationship with the World Bank has evolved since it became a member country in 1992-going from a recipient of large financial support for the economic transition in the early 1990s, knowledge-sharing and fee-based services in the early 2000s, to most recently a donor of multilateral aid, with World Bank support. Russia's role as a donor is growing both in IDA- with a 60% increase in IDA16 from $108 million contribution in IDA15-and in diverse multilateral partnerships with the Bank Group in such critical areas as quality of education, infectious disease control, food and energy security, and others. Responding to the request of key Russian government agencies in adapting principles and instruments of strategic communication for development aid, the World Bank's Russia country team organized a workshop on "Strategic Communication for Russia's Development Aid Program" as part of a DFID-supported Russia as a Donor Initiative (RDI) in Moscow on January 19-20, 2011. The event engaged all Russian policy making agencies and communicators of the Russian development aid in a dialogue, also bringing experts from the World Bank, OECD, USAID, UNDP, Slovakia as well as local journalists, social media, civil society, and university professors. Participants discussed approaches to a proactive communications strategy for the ODA program, targeting major audiences-inside Russia, in beneficiary countries, and at the international level. PRESENTATIONS > Strategic Communications As Part of the National Aid Framework by Andrew Kircher > Communicating Aid: Lessons from Eight Donors - by Christopher Neal Russia's adult population views on development aid - by Sharon Felzer Russia as a Donor Initiative Program - by Sharon Felzer RELATED LINKS > Development Communication > Photo at Flickr.com The workshop discussed best practices of strategic communications by long-established and new donors, findings of a public opinion survey of Russian population attitudes to development aid, and key priorities for improved communications in support of Russia's development assistance. The importance of domestic support and promotion of the ODA concept at different levels of Russian society was emphasized in particular, as the public poll revealed that 75 percent of citizens would approve Russia's aid to the poorest countries. The main take-away from the workshop was a conclusion that aid communications should be a special function, to be based on branding of national aid, improved information and aid data access, and close collaboration between government aid agencies, journalists, and NGOs. The workshop discussions, findings of the public poll, and background papers prepared by international and local experts will contribute to a Strategic Communication Framework paper that will outline an action plan for the Russian government agencies to help them manage multilateral and bilateral donor activities. NUI MAYNOOTH Oiiseil on hEireann M Nund

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