Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Phase 4: Top scoring regions are London, South West and South East of England
4th Phase
London
Index
Attending events
7+ nights
16%
152
Adventurous
7+ nights
16%
135
Walking scores
Cycling
7+ nights
17%
132
high in all three
regions
South East
Index
Walking
7+ nights
27%
128
Adventurous
7+ nights
13%
121
Attending events
7+ nights
13%
123
South West
Index
Cycling
7+ nights
16%
126
Walking
7+ nights
26%
124
Relax & Food
7+ nights
23%
119
Of all the regions
analysed, London,
South East and South
West show higher
indexes across all the
categories. The tables
show the three
highest indexes per
region.
In all three these
regions (and almost
all the others) 7+
nights stays score
higher than shorter
breaks.
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007).
Q23 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when taking...
Base: London (N=132), South East (N=130), South West (N=89). *Index vs. total population. Green/Red numbers represent scores that are higher / lower than the
rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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