Investor Presentaiton

Destination RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Countryside is most favoured across all ages 2nd Phase Top 3 destinations by age group Demographic 18-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-66 66-70 70+ Rural coastal 44% 43% 39% 60% 54% 60% 63% 68% 64% 65% 51% Countryside 47% 46% 56% 53% 61% 55% 67% 60% 68% 59% 63% Traditional seaside 47% 46% 48% 58% 52% 52% 57% 53% 45% 44% 44% Mountain 28% 26% 28% 32% 35% 27% 30% 21% 20% 14% 21% City or large town 49% 36% 44% 30% 26% 32% 35% 32% 27% 32% 40% Holiday park 37% 21% 36% 45% 37% 30% 21% 12% 21% 21% 15% Large hotel resort 27% 25% 21% 18% 16% 12% 15% 8% 7% 7% 10% Heritage town 26% 28% 34% 28% 27% 35% 37% 37% 45% 41% 38% Harbour town 25% 23% 33% 28% 32% 48% 38% 49% 51% 48% 51% Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 4 data collected 9th - 17th September 2020 (N=1,021). Q9 - When thinking about holidays and short breaks you want to take in 2021 in the British Isles, which of the following destinations do you favour? Base: full sample. 18-25 years old (N=135), 26-30 years old (N=88), 31-35 years old (N=87), 36-40 years old (N=80), 41-45 years old (N=87), 46-50 years old (N=93), 51-55 years old (N=89), 56-60 years old (N=76), 61-65 years old (N=69), 66-70 years old (N=70), more than 70 (N=147). ww VIVID Rare: [consulting] Top choice 2nd choice 3rd choice

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