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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Females 4th Phase Total Male Index Female Index prefer group On my own 17% 18% 108 16% 93 Couple 36% 36% 100 37% 100 activities (1/2) Adventurous Family w/ children 35% 33% 93 38% 108 Multigen. family 11% 8% 73 14% 130 Group 19% 18% 98 19% 101 On my own 19% 18% 97 19% 103 Couple 54% 58% 107 51% 93 Breaks Family w/ children 25% 25% 99 25% 101 Multigen. family 11% 9% 84 13% 116 Group 18% 13% 72 22% 126 On my own 18% 16% 90 20% 110 Couple 52% 56% 107 48% 92 Relax & Food Family w/ children 25% 25% 102 24% 98 Multigen. family 10% 9% 94 11% 107 Males score higher in Group 17% 11% 65 22% 134 activities on their own or as a couple. However, female On my own 16% 16% 97 17% 103 indices are higher for activities as a family or as a group Couple 47% 50% 107 44% 93 Nature & Culture Family w/ children 32% 31% 99 32% 101 Multigen. family Group 13% 11% 84 15% 116 16% 13% 77 20% 122 Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007). Q24 - When thinking about holidays and short breaks in the British Isles you want to take in 2022, what kind of holiday experience are you seeking when going... Base: Males (N=491), Females (N=516). * Index vs. total population. Green / Red numbers represent scores that are higher / lower than the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green. www VIVID Rare: [consulting]
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