Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Females
4th Phase
Total
Male
Index
Female
Index
prefer group
On my own
17%
18%
108
16%
93
Couple
36%
36%
100
37%
100
activities
(1/2)
Adventurous
Family w/ children
35%
33%
93
38%
108
Multigen. family
11%
8%
73
14%
130
Group
19%
18%
98
19%
101
On my own
19%
18%
97
19%
103
Couple
54%
58%
107
51%
93
Breaks
Family w/ children
25%
25%
99
25%
101
Multigen. family
11%
9%
84
13%
116
Group
18%
13%
72
22%
126
On my own
18%
16%
90
20%
110
Couple
52%
56%
107
48%
92
Relax & Food
Family w/ children
25%
25%
102
24%
98
Multigen. family
10%
9%
94
11%
107
Males score higher in
Group
17%
11%
65
22%
134
activities on their own or as a
couple. However, female
On my own
16%
16%
97
17%
103
indices are higher for
activities as a family or as a
group
Couple
47%
50%
107
44%
93
Nature & Culture
Family w/ children
32%
31%
99
32%
101
Multigen. family
Group
13%
11%
84
15%
116
16%
13%
77
20%
122
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007).
Q24 - When thinking about holidays and short breaks in the British Isles you want to take in 2022, what kind of holiday experience are you seeking when going...
Base: Males (N=491), Females (N=516). * Index vs. total population. Green / Red numbers represent scores that are higher / lower than the rest of the sample
(95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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