Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Highlights - The market
INTENTION TO GO ON HOLIDAY HAS DROPPED SHARPLY
In phase 4, intention to go on holiday has fallen compared to phase 2; in 2020 58% planned to holiday domestically and
abroad in 2021, and 42% just within the British Isles. By phase 4, these figures had fallen to 40% and 15% respectively for
2022, which could be due to the fact that the traffic light status of foreign countries is subject to change at very short notice
by the British government. The lower 2022 rate for the British Isles could be because consumers may be waiting to see if
there are fewer barriers to travel abroad in 2022.
COUNTRYSIDE AND RURAL COASTAL ARE PREFERRED
The top scoring types of break were country (53%) and rural coastal breaks (49%), representing a key opportunity for the Isle
of Man. Appetite for town, city and large resort hotel holidays was higher than phase 2, likely due to the prevalence of
vaccinations this year boosting confidence in being around larger numbers of people.
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VIVID Rare: [consulting]View entire presentation