Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Couples prefer inns, families prefer motorhomes and
camping
Couples prefer to stay in inns, B&Bs and hotels. Whereas families with children prefer motorhomes, apartments, self-catering
and glamping. People travelling alone prefer to stay in hostels, and with friends and family.
Phase 2: When thinking about holidays and short breaks in the British Isles you want to take
in 2021, what type of accommodation would you consider using for...
Phase 4: When thinking about holidays and short breaks in the British Isles you want to take
in 2022, what type of accommodation would you consider using for...
UK adults 18+ who plan to go on holiday to the British Isles in 2022
UK adults 18+ who plan to go on holiday to the British Isles in 2021
18%
13%
13%
14%
18%
9%
17%
17%
9%
16%
17%
24%
20%
20%
20%
22%
17%
22%
24%
16%
23%
26%
13%
14%
9%
8%
12%
14%
13%
17%
20%
10%
7%
14%
14%
12%
9%
14%
14%
16%
19%
27%
20%
39%
38%
14%
11%
30%
24%
15%
36%
36%
43%
22%
35%
40%
37%
28%
39%
32%
31%
37%
36%
36%
27%
40%
61%
61%
46%
59%
48%
61%
53%
52%
53%
52%
55%
50%
53%
48%
42%
32%
48%
45%
43%
47%
43%
36%
25%
26%
26%
25%
21%
21%
22%
21%
21%
21%
21%
18%
18%
17%
13%
14%
16%
17%
16%
17%
16%
17%
Hotel
B&B
Inn (pub Guesthouse Serviced
with rooms)
Motorhome Self-catering Glamping (e.
Apartment
g., yurt;
Stay with
friends and
or family
Hostel
Camping
Hotel
B&B
Inn (pub with Guesthouse.
rooms)
Serviced
Apartment
Motorhome Self-catering Glamping (e.
g., yurt;
wigwam;
Stay with
friends and
or family
Hostel
Camping
wigwam;
shepherd's
hut; etc)
On holiday as a multigenerational family unit with children and grandparents
On holiday in a group of friends
On holiday as a family unit with children On holiday as a couple
On holiday on my own
On holiday in a group of friends
shepherd's
hut; etc)
On holiday as a multigenerational
On holiday as a family unit with children.
family unit with children and grandparents
On holiday as a couple On holiday on my own
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020
(N=1,021). Q17-When thinking about holidays and short breaks in the British Isles you want to take in 2021, what type of accommodation would you
consider using for... Base: full sample (N=1,021). Phase 4: full sample. Data collected: 30th July - 3rd September 2021 (N=1,007). Q27.
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