Investor Presentaiton
Delivering Incremental Variable Marketing Margin
Variable Marketing Margin ($m)
29%
Auto Insurance downturn
(begins late summer 2021)
CAGR 2017-2022
$130
$128
"
$109
31.7%
31.3%
31.0%
$73
$46
29.5%
$36
28.3%
28.2%
2017
2018
EVERQUOTE
2019
2020
-Variable Marketing Margin%
2021
2022
Variable Marketing Margin (VMM) grew 29%
compounded annually 2017 - 2022
Proprietary traffic platforms have driven
increasing VMM as a percentage of revenue.
(VMM %) since 2017
Potential for incremental improvement in VMM %
from traffic optimization and product expansion
Note: Beginning in the first quarter of 2019, we revised our definition of variable marketing margin, or VMM. The VMM displayed above reflects our revised definition of VMM for all years
presented. Refer to Key Metrics Definitions in the Appendix for a definition of VMM.
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