Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Genders are more balanced in the last phase
The percentage
The percentage of males and females
who chose the long or short option for
each type of holidays.
The index shows how those figures
compare to total population in both
phases.
of the total
Total
Male
Index
remale
Index
sample.
Phase 2
Phase 4 Phase 2
Phase 4
Phase 2
Phase 4
Phase 2
Phase 4
Phase 2
Phase 4
Example:
46% chose the
Weekend & Midweek
46%
43%
45%
44%
98
103
47%
42%
102
97
Adventurous
option
7+ nights
9%
11%
11%
10%
118
90
8%
12%
84
110
"Adventurous
experience" when
Weekend & Midweek
48%
47%
48%
47%
100
101
49%
47%
100
100
going on holiday
Breaks
7+ nights
16%
17%
17%
17%
106
100
15%
17%
94
100
weekend and
midweek up to 5
days.
Weekend & Midweek
46%
43%
46%
42%
101
98
45%
44%
100
102
Relax & food
7+ nights
17%
19%
18%
20%
110
104
15%
18%
91
96
Weekend & Midweek
46%
42%
45%
42%
100
100
46%
42%
100
100
Nature & Culture
7+ nights
18%
22%
21%
22%
116
99
16%
22%
86
100
Weekend & Midweek
45%
41%
42%
40%
95
97
47%
42%
105
103
Adventurous - LAND BASED
Golf
Adventurous - WATER BASED
7+ nights
7%
12%
10%
13%
131
113
5%
10%
72
86
Break from the routine
Weekend & Midweek
50%
46%
50%
44%
101
97
50%
47%
100
103
City Break
Walking
7+ nights
16%
21%
21%
21%
127
102
12%
21%
75
98
Coastal Break
Weekend & Midweek
46%
45%
44%
45%
96
100
47%
44%
103
100
Relaxation & Wellness
Cycling
Food & Drink
7+ nights
11%
13%
14%
13%
134
100
7%
13%
69
100
Heritage and culture
Wildlife
Weekend & Midweek
50%
45%
50%
44%
101
97
49%
47%
99
103
Attending events
Beauty & Landscapes
7+ nights
6%
10%
7%
10%
122
95
5%
11%
81
105
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q14- When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when taking...
Base: Males (N=488), females (N=517). Phase 4: Males (N=491), Females (N=516). Data collected: 30th July - 3rd September 2021 (N=1,007).
Q23. * Index vs. total population. Green / Red numbers represent scores that are higher / lower than the rest of the sample (95% level, 2-tailed) 99 and below in
red, 100 in grey, 100+ in green.
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VIVID
* Rare: [consulting]View entire presentation