Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
The Isle of Man is the least considered British Isles destination
Which of the following short break and holiday destinations on the British Isles, would you
consider visiting in the future?
UK adults 18+ who plan to go on holiday in the British isles in 2021 - Top 2 boxes
The Isle of Man remains the destination with the lowest
consideration, at 29%; consideration has dropped by 13
percentage points. This trend was mirrored in the other island
destinations and could be linked to uncertainty over COVID-19
travel rules.
Consideration for all destinations fell from phase 2 to phase 4,
potentially due to the reopening of travel abroad.
73%
72%
63%
59%
71%
59%
69%
57%
67%
64%
60%
55%
52%
45%
46%
45%
38%
28%
42%
29%
f f f f f f f h E G
Scotland
Lake District Cornwall
Devon
Wales
Yorkshire
Ireland
Isle of Wight
Channel
Islands
(Guernsey /
Jersey)
Isle of Man
Phase 2
Phase 4
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q7 - Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? Top 2 Box: 'Very likely' and
'Somewhat likely'. Base: full sample (N=1,021). Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September 2021. Q10.
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